Another day, another SMS marketing success story. Of note, this one involves one of the decade's best personal branders:
Read More At Mobile MarketerHairTech International is using mobile marketing to promote the launch of Paris Hilton's huge new line of hair and beauty products.
The campaign, which kicked off in late November, already has budding socialites and fans opting-in to receive product information and giveaways via mobile from Ms. Hilton. Velti is powering the campaign.
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The mobile program is focused around a certified, Velti-powered short code (text keyword PARIS to short code 72747) that enables fans to log on to a mobile Web site to learn about Ms. Hilton's new line, sign up for giveaways and get text alerts about upcoming promotions.
As a call to action the short code has a powerful media schedule behind it including social-media initiatives - with tweets to Ms. Hilton's 1 million Twitter followers and communications to her 140,000 Facebook friends.
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