Will The FTC Block Google’s AdMob Acquisition?
Mobile Marketing Watch has picked up on a press release that has huge implications for the future of mobile advertising:
The planned $750M acquisition of AdMob by Google announced earlier this year is stuck in limbo as two consumer groups today began to lobby the FTC to block the purchase, claiming it is anti-competitive and raises privacy concerns.
...
With $22 billion in expected revenue this year, the deal, which could help Google become a monopoly in the mobile advertising space in time, needs to be carefully scrutinized by the FTC and anti-trust groups, however, it may still pass. This greatly concerns many involved in the space.
“The mobile sector is the next frontier of the digital revolution. Without vigorous competition and strong privacy guarantees this vital and growing segment of the online economy will be stifled,” wrote John M. Simpson, consumer advocate at Consumer Watchdog and CDD Executive Director Jeffery A. Chester, in a statement.
Comments