Mobile Marketer just released their Mobile Outlook for 2010, and while we're still reading through it, one article has already stood out - Giselle Tsirulnik's Nothing compares to ubiquity of SMS marketing:
SMS is becoming more recognized and accepted, as evidenced by increased brand adoption and budgets.
Some industry experts argue that SMS will become irrelevant with the growth of the mobile Web, which is expected to reach nearly 100 million unique users per month in 2010, according to Millennial Media.
But nothing will beat the ubiquity and reach of SMS.
Discount retailer Target taps SMS on an ongoing basis to connect with consumers. Target has used text messaging in select advertising and marketing campaigns to be fresh and innovative, connecting with consumers to reflect their wants and needs.
“Text messaging is layered into a campaign if we believe it aligns with our overall strategy or adds an element of interest or surprise for our guests,” said Sara Boehle, spokeswoman at Target, Minneapolis."