Dan Butcher at Mobile Marketer looks at Yahoo's Mobile Search efforts and asks some tough questions:
Yahoo’s CEO Carol Bartz recently broke up the company’s mobile group and spread out the employees across other departments, leading to the departure of several senior executives. In addition, T-Mobile USA discontinued its search deal with Yahoo, instead tapping Google as its default mobile search provider, although Yahoo is still the default on the carrier’s European networks.
...
And despite the fact that it is the early days, Google, Microsoft and Yahoo all understand the stakes.
As smartphone penetration increases and brands start to realize the potential of mobile search, revenue will grow quickly.
This all may be moot though:
Yahoo is transitioning its algorithmic and paid search platforms to Microsoft, with Yahoo becoming the exclusive relationship sales force for both companies’ premium search advertisers globally.
...
Microsoft’s Bing is the default search engine for Verizon Wireless, which is the No. 1 carrier in the United States in terms of the number of subscribers.
Interesting times in the mobile search space, which is growing rapidly. Read more @ Mobile Marketer.
Comments