We're excited to announce that on May 18th, Our CEO and VP will be joining Kim Schott on a teleseminar phone call to discuss how to use mobile marketing to convert leads into paying customers and clients. Here are the details:

Client email accounts change frequently…client cell phone numbers don’t. With the changing economy and the 300 million North American mobile subscribers, there has never been a better time to add Mobile Marketing (a.k.a. SMS or Text marketing) to your Marketing Pie.

Don't miss this FREE call as Kim Schott interviews Shane Neman and Amy Baglan, of EZ Texting.

During this call, you will...

• Discover the easy and inexpensive strategies that make Mobile Marketing affordable
• Learn that Mobile devices are relatively small, but mobile experiences can have a huge impact on consumer brand perception
• Create a text communication style to get your buyer’s attention
• And, so much more!

Does your business have a Facebook fan page? Want to collect mobile phone numbers to add to your text messaging list? We've now get a special widget just for you - The Facebook Signup Widget!

It works just like our regular widget, but it's designed to work as a tab on your Facebook fan page. Learn more here. If you don't have an Ez Texting account already, click to start your free trial.

Great, must read editorial at Chief Marketer:

Many marketers are overwhelmed by the technologies and terminology that fall under "mobile." However, the foundational components of mobile marketing are straightforward, support core marketing and communications programs, and deliver clear and measurable outcomes.

...

Text Messaging (SMS)
There are more than 300 million mobile subscribers in North America, representing approximately 90% of all adults. Virtually every mobile device supports SMS. Studies indicate day-to-day use of SMS has quickly migrated into older age groups, with as much as 50% penetration among boomers. After voice, SMS is the most ubiquitous mobile technology. Any ROI metric looks better when the potential audience is 300 million consumers.

Head over to Chief Marketer to read the entire article.

Only days removed from the wildly successful launch of the iPad, and on the eve of the launch of the iAd network, Dan Butcher at Mobile marketer asks, Is Apple’s iAd a threat to competing mobile ad networks?

“With the introduction of both iTunes and the App Store, Apple has repeatedly shown that they want to control the consumer experience of their brand, so I think this latest announcement is just the latest incarnation of that strategy,” said David Gill, Austin, TX-based senior director mobile media at the Nielsen Co.

“Given the hype surrounding the iPad launch, this news should be good for mobile advertising, as it forces advertisers to think about mobile advertising as more than just a ‘mobile phone’ strategy,” he said. “It’s really about connected devices.”

...

“I think it’s safe to say that it will draw attention to the ecosystem and probably stoke interest in mobile advertising, particularly if Apple is able to deliver some compelling new ad formats, which is part of the idea here,” said Andrew Frank, New York-based research vice president at Gartner.

Read more (and there is a lot more) @ Mobile Marketer.