Only days removed from the wildly successful launch of the iPad, and on the eve of the launch of the iAd network, Dan Butcher at Mobile marketer asks, Is Apple’s iAd a threat to competing mobile ad networks?
“With the introduction of both iTunes and the App Store, Apple has repeatedly shown that they want to control the consumer experience of their brand, so I think this latest announcement is just the latest incarnation of that strategy,” said David Gill, Austin, TX-based senior director mobile media at the Nielsen Co.
“Given the hype surrounding the iPad launch, this news should be good for mobile advertising, as it forces advertisers to think about mobile advertising as more than just a ‘mobile phone’ strategy,” he said. “It’s really about connected devices.”
...
“I think it’s safe to say that it will draw attention to the ecosystem and probably stoke interest in mobile advertising, particularly if Apple is able to deliver some compelling new ad formats, which is part of the idea here,” said Andrew Frank, New York-based research vice president at Gartner.
Read more (and there is a lot more) @ Mobile Marketer.
Comments