We just published a brand new mobile marketing case study about how the Viking Cooking Schools are using Ez Texting to communicate with their students and fill empty class slots!

Check out the Viking Cooking School Case Study now!

We'd like to point out an interesting article over at Mobile Marketing Watch that asks the question: Brand Loyalty Is Sinking, Can Mobile And The Likes Of Foursquare Be A Savior?

A new report published recently by comScore indicates a steep decline in consumer brand-loyalty over the past two years, leading the way for emerging concepts such as mobile marketing and mobile social concepts like that of Foursquare to pick up the slack.

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Though the decline in brand loyalty is undoubtedly effected by cost-savings from a consumer perspective, it also has to do with the brands themselves.  Adopting new methods to engage customers and keep a brand relevant should be a top priority for businesses — especially those engaged in consumer goods — and the time couldn’t be better.

Utilizing mobile concepts to engage an audience on new levels and insert a brand image in contextually relevant and highly targeted content can do wonders for a brand that’s quickly seeing a loss in customer loyalty.

Read the entire piece @ Mobile Marketing Watch.