Brands Told to Choose Mobile Marketing or Irrelevance

P&G's head of e-commerce and new marketing models spoke at a recent Mobile Conference. He addressed how powerful and important mobile marketing is, and also put to rest the misconception that mobile marketing requires a lot of time, money, and expertise:

“You need to be up to speed with mobile and convince those with the purse strings,” he said. “Mobiles are smaller, cheaper and more powerful than ever. They have now become the retailer of choice, your personally designed shopping mall open 24/7,” quoted the IAB website.