Text message marketing can makes consumers 'feel special'

Some spot on comments over at Equi Media about SMS Marketing:

As generic or long-winded messages are likely to be ignored, Mr Hyett said texts should be personalised and concise.

"You can merge in their details, their favourite offers – anything about your customers you can merge in and make them feel special," he explained.

But he advised against using text speak in marketing messages as "people just don´t like it" before adding that it is "very important" that messages are sent at time relevant to their content.

Read more @ Equi Media.

Want to learn more about text message marketing? Read our guide: Mobile Marketing with Text Messaging.

Posted at June 17 2010 11:41:39 AM in Marketing, SMS News

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