Mobile marketing is stretching into nearly every industry, including to end the abuse of animals. People for the Ethical Treatment of Animals (PETA) have launched their “Elephants Never Forget” campaign to raise awareness about the abuse of animals all around the world.

“Mobile gives PETA the tools to deliver our messages to a laser-targeted demographic of young music fans at the Vans Warped Tour and allows us to get the word out about our future initiatives,” said Joel Bartlett, director of marketing at PETA, Norfolk, VA.“No longer is a computer necessary to stay informed and get active for animals—that can now happen anytime, anywhere,” he added. 

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To learn more about mobile marketing, visit Ez Texting.

Last week, Lang Lang and the Shanghai Symphony Orchestra performed in Central Park and demonstrated a new way to connect with the audience. Prior to the show, the director of the orchestra announced that the audience members could vote for an encore via SMS message. Immediately after casting their votes, the senders would receive a text message offering them a discount on Lang Lang's new CD, "Live in Vienna", as well as an invitation to follow him on facebook. 

“It’s a new way for us to connect to an audience that’s not a traditional audience for us,” said Jennifer Mire, a spokeswoman for the Houston Symphony.

To learn about mobile marketing, visit Ez Texting.

ABI researchers have published a new White Paper, "Mobile Marketing Strategies: Positive Trend", which discusses the growing industry of mobile marketing. According to ABI researchers, marketers have to step up and realize that as time changes, the ways to market will as well.

"The trend started with smart phones, which have reached critical mass among US mobile subscribers," ABI Research practice director for mobile marketing strategies Neil Strother has said. "These powerful devices, coupled with affordable data plans, enable people to search, browse, and watch video in ways and in volumes that have become more and more attractive to marketers."

"Viking Cooking School contacted Ez Texting to implement a couponing program for current and prospective students to boost class enrollment and establish and ongoing dialogue with their customers.In order to generate sign-ups, the school sent out an email to their existing customer database with a link to Ez Texting’s custom Web widget to opt-in and also instructed students to text VIKING to 313131 to join their SMS list.One recent text filled eight class spots, valued at $79 each--a single text message that cost less than $15 dollars to send resulted in an additional $632 dollars in revenue."Ez Texting allows us to offer our customers a special service and communicate with them on a frequent basis with information they are interested in receiving,” Vicki Willoughby the manager of public relations and marketing has said.

We want to turn your attention to a paper we put out last week: Ez Guide: The Best Way To Build Your Opt-In SMS Marketing List

Learn how to build a list of customers to text to. We’ll provide you with several examples of what has worked best in the past for our clients, as well as go through pitfalls and common mistakes so you can avoid making them yourself. Each example and idea will have to be tailored to what industry your business is in, but you’ll still have a wealth of knowledge to get going on building your subscriber list!

Read the entire guide at Ez Texting. Don't have an account? Signup now (It's free to try!).

We're always looking out for new, interesting uses of text messaging...and everyday we're amazed at what we find. Today we heard about farmers in the Philippines using SMS text messaging to optimize rice production:

Farmers can now text back and forth with a central farming advisory, thanks to a system instituted by the International Rice Research (IRRI) council in conjunction with the Philippine Department of Agriculture. No, they won't be playing walkey talkey all day with rice-paddy-command-central. The system is automated: rice farmers text information about their particular farm, and back comes advice on amounts, source, and timing of fertilizers for growing use. The Agriculture Department hopes this will streamline production of rice and make more efficient use of resources in different regions.

Read the entire article @ Lay Scientist.