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July 28, 2010

Mobile Marketing Hits The Music World

Last week, Lang Lang and the Shanghai Symphony Orchestra performed in Central Park and demonstrated a new way to connect with the audience. Prior to the show, the director of the orchestra announced that the audience members could vote for an encore via SMS message. Immediately after casting their votes, the senders would receive a text message offering them a discount on Lang Lang's new CD, "Live in Vienna", as well as an invitation to follow him on facebook. 

“It’s a new way for us to connect to an audience that’s not a traditional audience for us,” said Jennifer Mire, a spokeswoman for the Houston Symphony.
Read the entire article at The New York Times.

To learn about mobile marketing, visit Ez Texting.

Posted at 04:25:00 PM in Advertising, Ez Texting, Marketing, SMS News

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