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July 29, 2010

PETA Uses Mobile Marketing To Stop The Abuse Of Elephants

Mobile marketing is stretching into nearly every industry, including to end the abuse of animals. People for the Ethical Treatment of Animals (PETA) have launched their “Elephants Never Forget” campaign to raise awareness about the abuse of animals all around the world.

“Mobile gives PETA the tools to deliver our messages to a laser-targeted demographic of young music fans at the Vans Warped Tour and allows us to get the word out about our future initiatives,” said Joel Bartlett, director of marketing at PETA, Norfolk, VA.“No longer is a computer necessary to stay informed and get active for animals—that can now happen anytime, anywhere,” he added. 

To read the entire article, click here.

To learn more about mobile marketing, visit Ez Texting.

Posted at 02:14:20 PM in Current Affairs, Ez Texting, Marketing, SMS News

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