Filipino Farmers Innovate With Text Messages

We're always looking out for new, interesting uses of text messaging...and everyday we're amazed at what we find. Today we heard about farmers in the Philippines using SMS text messaging to optimize rice production:

Farmers can now text back and forth with a central farming advisory, thanks to a system instituted by the International Rice Research (IRRI) council in conjunction with the Philippine Department of Agriculture. No, they won't be playing walkey talkey all day with rice-paddy-command-central. The system is automated: rice farmers text information about their particular farm, and back comes advice on amounts, source, and timing of fertilizers for growing use. The Agriculture Department hopes this will streamline production of rice and make more efficient use of resources in different regions.

Read the entire article @ Lay Scientist.

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