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July 26, 2010

The Potential Of Mobile Marketing Is Taking Marketers By Storm

ABI researchers have published a new White Paper, "Mobile Marketing Strategies: Positive Trend", which discusses the growing industry of mobile marketing. According to ABI researchers, marketers have to step up and realize that as time changes, the ways to market will as well.

"The trend started with smart phones, which have reached critical mass among US mobile subscribers," ABI Research practice director for mobile marketing strategies Neil Strother has said. "These powerful devices, coupled with affordable data plans, enable people to search, browse, and watch video in ways and in volumes that have become more and more attractive to marketers."

To read the entire article, click here.

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Posted at 12:27:04 PM in Ez Texting, Marketing, Studies

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