KFC Doublicious Challenge

KFC recently launched a new marketing campaign that includes a football game, SMS messages and a delicious new chicken sandwich. KFC's new campaign includes a free game available to everyone who has an iPhone and includes banner ads that promote their new sandwich.

‘The objective of the campaign is to drive awareness of KFC’s Doublicious sandwich among adults 18-49 years old, while focusing in on adults 18-24 years old. KFC wanted to secure placement in highly relevant consumer areas to drive awareness for Doublicious and help drive lunch-time decision-making among the target audience.’

To read the entire article, click here.

To learn more about marketing via SMS messages, visit Ez Texting.

Posted at August 05 2010 04:18:33 PM in Advertising, Food, Games, Marketing

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