Mobile Marketing Watch posted an important article yesterday, Nonprofits Ban Together To Petition FCC Over Use Of SMS And Carrier Hurdles. Please check it out:
Washington-based public interest group Public Knowledge has filed a letter to the FCC on behalf of several nonprofits urging the government body to take action on the state of SMS communication and the fact that it’s severely hindered by “layers of obscure, interlocking bureaucracy” that make it hard to innovate, communicate and connect via SMS.
Some of the nonprofits involved include the likes of the American Public Media, Center for Community Change, The Humane Society of the United States, Reform Immigration for America and the United States Conference of Catholic Bishops. These and other nonprofits have banned together to get behind a petition Public Knowledge filed with the FCC back in 2007 asking that it clarify that text messaging is subject to the same nondiscrimination rules as voice communications. Though the FCC has yet to act on the petition, more and more companies, groups and nonprofits are coming together in support of it.
Nonprofits care about text messaging because they want to use SMS to advance their mission. Text messaging could be a great way to reach out to supporters, tell them what’s going on, and even raise a little money in the process, but as of lately they’re learning what Catholic Relief Services found out the hard way – text message campaigns can be fickle, and arbitrary carrier rules are not helping.
Read the entire article at Mobile Marketing Watch.
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