Shane Neman, Ez Texting's CEO, recently presented our case study of Saddleback Church at the DMA/Mobile Marketer Nonprofit Mobile Day:
Saddleback Church has a 360-degree mobile strategy in place that it uses to build a sense of community and increase charitable donations throughout its eight houses of worship.
The nonprofit uses SMS to make its services more interactive and to engage prospective members by integrating text messaging...
The Church first began mobile marketing via SMS. The church used SMS to poll audiences. This was a means of building a sense of community. However, Saddleback also used the answers it got to segment its audience.
Consumers were asked to text SADDLEBACK to 313131.
Consumers that participated in the polls were asked a question, which they replied to with three possible answers. They were then asked to provide their email address.
Saddleback Church was able to send emails to participants based on their poll responses. There were three variations of the email communication; one for each of the possible poll answers.
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