Mobile Marketer has put together an excellent list of tips for brands that are planning out their holidy mobile campaigns:
Brand advertisers will be increasingly focused on running mobile ads to engage and communicate with holiday shoppers this year. What are some mobile advertising minefields to avoid?
With about 80 million consumers accessing the mobile Web regularly, the opportunity is definitely there. However, a proper holiday-tailored approach is needed.
“One common mistake to avoid in mobile advertising is not leveraging the personal nature of the mobile medium,” said Paran Johar, chief marketing officer of Jumptap, New York. “Mobile advertising, though a subset of PC Internet advertising, has less clutter and thus has a much greater chance of connecting with your audience and providing a value exchange for their time.”
Want to learn about the mistakes not to make? Head over to Mobile Marketer.
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