One of the keys to the success of the iOS App Store (iPhone / iPad / iPod Touch) is the seamless nature of billing. Until now the lack of convenient billing has held back the Android Marketplace. AT&T has just announced that like T-Mobile they will be offering a soluton to this problem:

The Android Market has long been a source of frustration for Android users - it seems so much simpler to find and buy apps for the iPhone. With that in mind, a number of improvements have been announced recently by Android in order to help make both finding and purchasing apps easier.

Add to that list now, AT&T Direct Carrier Billing for those Android folks (obviously) on the AT&T network. This means apps you purchase can be billed to your phone bill, instead of your having to pull out a credit card.

Read more at ReadWrite Web, including info from Android's Developer Ecosystem Chief.

Mobile Marketer recently released the third edition of their Classic Guide To Mobile Advertising. Be sure to grab the free 88 page PDF. Here's what you can expect:

Readers will find 44 articles across 88 pages in a document rich with how-to advice, best-practice tips, research, case studies and practical ideas on mobile advertising – the fastest-growing area within digital advertising.

Advertising follows eyeballs and consumers are looking at their small screens and computers for everything from content to commerce and marketing to communications. The mobile device, be it a phone or tablet, is becoming the central hub that coordinates the daily lives of consumers.  

What makes mobile advertising different from other mediums is size and location. A smaller screen demands different treatment and expects more from creative calls to action via SMS, MMS, rich media ads, video or banner units. Engagement is key, or else the ad has failed to live up to its potential.

Download the PDF @ Mobile Marketer...and don't miss the article on page 17 by our own CEO :)