Americans send over 1.5 trillion texts per year - up from less than one hundred billion only a few years ago. If you look at the entire world you come up with this staggering prediction:
A study by ABI Research finds that consumers worldwide will send more than 7 trillion SMS messages in 2011, indicating a huge opportunity for marketers.
The study found that messaging is more prevalent among younger subscribers, and as they replace older subscribers, messaging will get a further boost.
The upshot for businesses looking to reach their customers?
With the expected growth in SMS for 2011, more brands will likely jump on the SMS marketing bandwagon.
"In 2011, marketers will continue to use SMS along with other mobile channels,” Mr. Strother said. “Not everyone has a smartphone, and communicating with those that do not via SMS is the best way to reach a wide audience.”
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Posted by: kashif@SMS Marketing | January 05, 2011 at 06:31 AM