When the FCC issued its network neutrality ruling in December they declared mobile data providers exempt from the principal of network neutrality. But apparently this wasn’t enough for some parties; Verizon and MetroPCS promptly sued the FCC in an attempt to force a repeal of the fresh regulations. The FCC responded, noting that regulations need to be published in the Federal Register before you can challenge them. The opponents of net neutrality clearly are not trigger shy.
The FCC expected a court challenge, but another troubling development may preempt the need for a legal fight. On February 17th the House Energy and Commerce committee will hold a hearing regarding net neutrality. Following the hearing they will hold a Congressional Review Act vote – which if passed would both overturn the regulation and prevent the FCC from ruling on the issue in the future. If the Congress overturns the FCC’s ruling in this manner it will truly be the end of net neutrality.
So what does this have to do with mobile marketing? If the wireless carriers have the right to degrade, throttle and block services on their networks, they have the right to degrade, throttle and block mobile marketing campaigns. Anything would be fair game – restrictions on in-App advertising, mobile search and display ads blocked unless delivered by preferred networks, and mobile commerce forced through carrier platforms instead of neutral parties such as PayPal. The point is not to ponder every possible hypothetical; you either understand what is at stake or you do not. Thankfully, Public Knowledge, a Washington, D.C.-based public interest group has worked tirelessly to educate Americans about what is at stake.
On Monday they launched ‘The Internet Strikes Back,’ a new campaign to encourage national day of action:
The Internet Strikes Back is a day - February 17th - where we are asking the Internet to call your Representative and tell them how important Net Neutrality is.
Go to www.TheInternetStrikesBack.org to find out more, get a button for your website, and even sign up to participate in advance. If you sign up in advance, you will get a text message on the 17th that will automatically connect you with your Representative.
In January, President Obama declared in his State of the Union address how important it is to bring high speed wireless access to nearly all Americans. On Thursday, Obama declared that “we can’t expect tomorrow’s economy to take root using yesterday’s infrastructure.” We can’t expect to see the innovation that will drive tomorrow’s growth if we allow a handful of corporations to cripple that infrastructure.
I urge you to visit www.TheInternetStrikesBack.org and stand up for net neutrality.
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