At the beginning of the year we told you that we were working on some great new additions to Ez Texting and since then we've rolled out a mobile optimized web app, our BlackBerry app, and our new reporting tools. Today we've got even more for you. Sub Keywords are now available on any Keyword in your Ez Texting account.

If you already have a Keyword, all you have to do is login, click the plus button beside your Keyword, and then click Add Sub Keyword. You can create as many Sub Keywords as you like, to segment lists into multiple locations, run polls and contests, and tons of other customizations. If you don't have a Keyword already you can upgrade to a plan that includes free Keywords or rent one for your Pay & Go account.

Login now to try out Sub Keywords or head over to the Keyword Getting Started Guide to learn more.