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3 posts from August 2011

August 24, 2011

Android Malware Is On The Rise

McAfee is reporting a huge spike in Android malware. As you might have guessed iOS is largely unaffected:

Malware on Android is growing rapidly enough that it's now by far the most targeted platform, McAfee said in a new study (below). The number of viruses, trojans, and other rogue pieces of code aimed at Google's platform shot up 76 percent this past spring to reach 44. While small compared to Windows, it was three times the volume of the one-time leader, Java ME, which was at 14.

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Apple, meanwhile, remained unaffected, with no active malware that could attack a stock iPhone. The only known recorded instances so far have been four attacks on jailbroken devices that were all variants of each other. Of the major platforms, only the outgoing and much smaller webOS had the same perfect track record.

And for those of you installing 'SMS' apps, please be careful:

Some of the examples of Android malware, such as Smsmecap and Toplank, are masquerading as legitimate apps. Many of them are badged as "crimeware" that tries to profit off the user by sending premium rate text messages and effectively stealing the target's money. On other platforms, like the BlackBerry and Symbian, paid SMS attacks have also appeared in smaller volumes.

Read more at Electronista.

August 16, 2011

What Does The Google Motorola Deal Mean For Other Handset Makers?

Chantel Tode at Mobile Marketer looks at the question - Will Google, Motorola deal disrupt the OEM landscape? 

While Google executives said this week that Android handset manufacturers will be treated equally even though the company is acquiring Motorola, the possibility remains that OEMs will take a closer look at other operating systems.

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While offering Android as an open system at little or no cost to license has been an important factor in its growth, the deal withMotorola points to the success of the Apple formula of owning the entire mobile experience.

“The most successful players in the smartphone market have been those who control the entire experience – from platform, to hardware to services,” said Kevin Burden, vice president and practice director for mobile devices at ABI Research, New York.

“Only Microsoft remains as the only mobile platform provider without direct ownership of a hardware arm that designs and produces mobile phones,” he said.

Buying a handset manufacturer gives Google a similar degree of control over Android that Apple has with iOS.

Conceivably, the deal with Motorola means that Android will now go into smartphones that bear Google’s own seal of approval and can be marketed as the gold standard for Android, per Mr. Burden.

While Google says it will continue to treat other handset manufacturers equally despite having acquired Motorola, there are advantages to be gained from Google and Motorola working together in some areas.

Head over to Mobile Marketer for the full analysis.

 

August 08, 2011

What Makes A QR Code Scanworthy?

A research firm called Lab42 recently published the results of an interesting study of consumer QR code awareness and adoption. Some findings:

  • 58% of respondents knew what a QR Code was
  • Of that group 67% saw a QR Code in a magazine, 62% in a retail store, and 40% on billboards

Qrscan

They put together a large infographic, which you can check out at their blog.

Want to setup a QR-Code powered widget for your Ez Texting account? Check out our guide