What Makes A QR Code Scanworthy?

A research firm called Lab42 recently published the results of an interesting study of consumer QR code awareness and adoption. Some findings:

  • 58% of respondents knew what a QR Code was
  • Of that group 67% saw a QR Code in a magazine, 62% in a retail store, and 40% on billboards

Qrscan

They put together a large infographic, which you can check out at their blog.

Want to setup a QR-Code powered widget for your Ez Texting account? Check out our guide. 

Posted at August 08 2011 04:47:58 PM in Marketing, QR Codes, Studies

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