Entry By Jason Brick
There's something appropriate about mobile marketers getting their daily fix of industry news from podcasts. But with thousands of podcasts streaming every day, the question becomes: which podcasts are most useful to the busy SMS or mobile text message marketing expert?
If your mobile marketing guy isn't listening to at least one of the streams listed below, here are four New Year's gifts he'll enjoy year round:
It's a locally produced podcast recorded in a bar in the middle of the afternoon, but don't let that fool you. Andrew and Bob stay on top of social media trends and deliver actionable news and advice with informal titles like "Tearing Facebook a New One" and "Sex, Drugs and Social Media." Irreverent, sometimes hilarious, usually safe for work, and indispensable.
Luis Sandoval and Jennifer Navarrete deliver twenty minutes of tech news, with frequent discussion of social media, web 2.0 and similar small business marketing concerns. It's not always directly relevant to mobile marketing, but will keep your team on top of changes and trends in the industry on their drive in to work.
A bi-weekly discussion of what's going on in communications, public relations and social media. Hosted by Shel Holtz and Neville Hobson, it's such a staple that you could ask about it in interviews – and reject everybody who hasn't heard of it. The podcast has several different modes: Book reviews and press releases run a few minutes; interviews run for about twenty, while regular episodes take an hour and change. One special feature of this podcast is that the hosts hail from the U.S. and U.K. – giving the show a uniquely international perspective.
One of the longest-running marketing podcasts, Pixels was active before mobile marketing became a thing, though host Mitch Joel's insights have evolved with the times. He's a leading expert on digital and social media, and covers topics ranging from keeping costs low to effective calls to action to guerrilla marketing tactics.
There are plenty of "podfaded" 'casts out there as well, such as the Mobile Mavens' Mobile Marketing Review and the Area Mobile Marketing Podcast. Though defunct for long enough to be nowhere near topical, they can still be sources of inspiration – or simply context – for your mobile marketing team.
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