Entry By Jason Brick
Learning and growing are vital parts of success in small business. Without education, you fall behind the competition. It's well worth the money for tuition. For many business owners, the problem with education is time. Entrepreneurial schedules are so packed that it seems impossible to make room to become better at what you do.
Enter e-books and podcasts, two solutions you can use without impacting your daily schedule. They're not the same as an MBA course or seminar series, but they'll keep you up to speed as you're dashing through the tasks of managing your business.
For the five readers who don't yet know what they are, podcasts are like radio programs you can download on demand and listen to when you want. You can put the file on your computer, smartphone or mp3 player.
This means you can listen to them at any time, especially while:
- Doing manual, menial tasks
- Running errands
No matter what your industry, you can find a podcast about it. People also record podcasts about business basics, marketing strategy, organization, human resources, and any business-related topic you feel you should learn more about.
You can get podcasts from the iTunes store, directly from the creator, or from various podcast indexes.
Just as podcasts are the 21st century's answer to radio, the e-book is the modern world's print publication. They're files you can read on your computer, tablet, app phone or e-reader.
It may seem like this options takes just as much time as traditional print media, but it has one advantage: You can set most readers to convert the text of an e-book to voice. It's sometimes a disjointed computer voice that sounds like talking to HAL's younger brother, but you can still listen to them like audiobooks.
One of the best sources of e-books is reading the blogs of industry experts. Nearly all of them offer a free or inexpensive e-book in exchange for subscribing. Though these are often just the basics of that expert's knowledge, most of them include at least a few facts or tips you haven't thought of.
Once you've consumed a few e-books and podcasts, you'll be temped to make one of your own. Do not resist this temptation. Experts put these out for a reason -- in the new knowledge economy, they're one of the best ways to promote a business.
Check out our SMS Marketing For Small Business eBook now!