Entry By Jason Brick
July 4th. Independence Day. Even people who are otherwise unpatriotic tend to get excited about the national picnic and fireworks day. Those who are proud Americans can get downright emotional about the birthday of the Great American Experiment.
As this season of summer celebration approaches, throwing some Independence Day text coupons into your SMS blast mix can help convert some of that excitement into a healthy bottom line. Try some of these can't-miss coupons in the coming weeks.
- Traditional Purchase Coupons. Picnic and party supplies, not to mention patriotic decorations, are traditional purchases for this holiday season. If your shop sells them, offer a discount so folks buy them from you instead of the competition. If you don’t sell those products, offer a discount for people who come into your store carrying one of those items – or give a coupon to individuals who donate such an item to a local charity.
- Showing the Flag. Get patriotic by encouraging your customers to show the American flag on Independence Day. Offer a discount or free small items to anybody who comes in carrying an American flag or wearing apparel with the flag on it. Another option is to ask customers for photos of the flags flying at subscribers' houses.
- History Lessons. Put together a series of texts containing trivia and famous quotes related to the birth and early history of our country. For best results, make it a trivia contest with a discount for those who respond with the correct answer.
- Talking About the Weather. July 4th is smack in the middle of summer; tie coupons to the weather creatively. One example would be to offer a discount associated with the current temperature -- 7.5 percent off when it's 75 degrees out.
- High-Ticket Item. Text coupons aren't as effective for higher-ticket items as they are for smaller purchases; but, you can still use holiday-themed coupons to convert thinkers into buyers. Use the message to create a sense of scarcity by holding a holiday season sale open only to those who respond to your broadcast.
- Seasonal Contests. SMS subscribers love contests, both for the prizes and for the fun of participating. Offer a small discount for participation, and a larger prize for winners. Some Independence Day contests include best fireworks photo, patriotic trivia contests, best picnic story and biggest holiday gathering.
- On-Site Events. If you'll be out and about on July 4th, broadcast hints about your location. Offer a coupon for the following week to anybody who brings a photo of you -- or your staff -- into the shop.