Back in 2008, the Obama campaign sent one of the most famous text messages of all time, announcing Joe Biden as his VP to millions of supporters; this year Mitt Romney is also taking a mobile approach:
The Romney app, which is available on both iOS and Android, is called “Mitt’s VP.” Users can sign in with their Facebook or “MyMitt” accounts. The app asks users to enter in personal info and activate push notifications. Once the campaign makes a VP choice, it’ll blast the message to all users who have done so.
While they're clearly doing this to gather more data (The information collected by the app, such as users’ location, could potentially be used by the Romney campaign in the future for targeted messaging, particularly in crucial swing states.), this doesn't strike us as the most intelligent move. Obama already proved that the fast, succinct text message was the ideal medium to deliver a tiny bit of information to millions of people. And, given that the Romney Campaign already has a general app 'With Mitt,' this is somewhat of a head-scratcher.
As for the mobile-savvy Obama campaign, they aren't resting on the laurels of their 2008 success. They announced a new app today as well:
Obama’s app, named “Obama for America,” is a full-fledged political organizing tool that lives on a user’s phone. The app delivers news about the Obama campaign, lets supporters locate and sign up for nearby campaign events (such as voter registration drives), allows users an easy way to donate to the campaign and includes a “Get Out the Vote” section featuring information about each state’s voter registration policies and the location of nearby polling places.