Entry By Jason Brick
Ed. note – For general Back To School SMS Marketing ideas/strategy see our previous post.
There's a classic Calvin and Hobbes cartoon where Calvin fears that summer vacation is slipping away from him and starts running around in a panic, trying to pack in as much fun as he can in the remaining weeks of summer. Your customers won't take it that badly, but the return to school is on a lot of minds as August fades into September. Mentioning that fact in your text message coupons can keep you in front-of-mind awareness during this relatively busy consumer season.
Inevitable Merchandise Sale
Everybody does this, the trick is to find some way to be creative about it. If you offer anything remotely related to the school year, school supplies, or similar, broadcast a different deal every day in the week before school. Get a copy of the supply list from your local school district for help with ideas.
Broadcast a discount to anybody who can show up with proof they attended the local high schools. Be liberal in what you count as proof to maximize takers, and consider a two-for-one buddy deal so your alumni can include folks from out of town.
Days Photo Contest
Everybody has one or two pictures from high school they don't want to make public. Your job is to offer a deal so great they text that photo to you anyway. Extend this one by having a different themed contest every week: worst hair, best clothes, prom night pics, etc.
First Day Off
This is an under-served but real part of the back-to school season: that first day when the stay-at-home parent has no little ones underfoot. They'll be looking for a little pampering, so offer a deal that gets them to indulge in your business.
During the first week of classes, schools eagerly accept donations of cash and supplies from anybody who offers them. Instead of sending a coupon that gives a discount to your subscribers, offer a donation for every purchase made by a subscriber. This can help grow your subscription list, as parents share the deal across their PTAs.
Take time to help aggressive students shine by offering a discount to those who bring in the most challenging class schedules to prove how tough they have it for the coming year. If your business caters to a less academic crowd, tweak it to reflect the tastes of your subscribers.