Labor Day marks the end of summer: the weekend pools stay open and the week to start getting ready for colder months ahead. Like any other benchmark time, this season is an opportunity for you to tailor your text marketing to what's going on in your world. Adding some or all of these ideas to your content calendar can keep your broadcasts compelling and timely.
Seasons Change (and so does your inventory)
If you're switching from summer to autumn inventories, offer exclusive text discounts on people wanting to stock up on your unused seasonal products. Using leftovers as a loss leader can be a great way to maximize your profits.
You won't be the only one planning something special for the holiday. Find out about parades, concerts, festivals and other events that you can mention in your broadcast. Offer a deal for people participating, attending or who respond with a photo of the event.
Consider other businesses in your area with which you don't compete. Perhaps you can combine efforts and each broadcast a message about one another. This is especially helpful if your business doesn't offer anything that's thematically linked with Labor Day.
Remember the Unions
Many people overlook who Labor Day celebrates. More than cook outs and pool parties, this holiday was created to honor the manual laborers and union workers. Impress your union customers by offering a special for anybody who comes in with their union card.
The Long Weekend
For some customers, Labor Day is just an excuse to lock themselves in for three consecutive days and recharge. If you offer goods or services that make this easier, throw out an offer. To make it fun, consider escalating offers for each consecutive day of relaxation your subscribers enjoy.
Back to School
Labor Day coincides with a return to school in many regions. If that's the case where you do business, consider deals for back-to-school supplies, or activities for parents with a suddenly empty nest.
Never forget the value of Labor Day for that last picnic, beach trip or other celebration. A coupon for to-go lunches, picnic supplies or an outdoor activity near your area can get the most out of this common seasonal trend.