Entry By Jason Brick
Unless your business is in the Southern Hemisphere, August is one of the hottest months of your year. With shared experience one of the quickest routes to rapport with your customer base -- and thus to sales -- cash in on the "dog days" by adding some or all of these text ideas to your SMS content calendar.
- Get Out of the Kitchen! If you run a restaurant, capitalize on how hot cooking makes the house feel for everybody, and doubly so for the cook. Use a simple "mercy" discount to encourage folks to carry out or dine in.
- Partner With the Pool Or any other business with a summertime, it's-too-hot-to-breathe, specialty. Offer a discount for anybody who brings in a receipt from the location you announce. Be sure to tell your partner you're doing this, so they can return the favor.
- Brag About Your A/C Admit it. You've considered sleeping at the office just because of how much cooler it is in there. Invite your subscribers to enjoy that cool air with a coupon giving a discount equal to the difference between the temperature at their house and the temperature in your business. Have them text in photos of their home thermostats for verification.
- Energy Savings Summer often draws heavily on the local utility infrastructure as people crank their cooling systems and water their lawns. Get green and offer a discount for everybody who spends less on utilities in August than they did in January. Have them bring in utility bills, or just a photo of the relevant paperwork. Have a contest for the biggest change.
- Weatherman Contest! This one's simple and fun. Offer a freebie loss-leader item to the person who responds to your broadcast with the most accurate guess for the next day's high temperature. Be sure it's something you can give a lot of in case of a tie.
- World Record Celebration No matter what year it is, the August you're stuck in the middle of feels like the hottest on record. As the temperatures peak for the season, maintain a stream of messages promising a record-breaking discount on the day the temperature beats its past performance. If that doesn't look likely, do some quick research to find another record such as longest consecutive rain-free streak, highest temperature on a Saturday, or any other excuse to trigger this deal.
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