Memorial weekend officially kicks off summer, but it’s also the ideal time to experiment with unique marketing ideas that can push your business to the next level during a lull in sales. From social media to military rewards, Memorial Day is a great time to invite people to look at your products and services using one of these unique marketing ideas.
Memorial weekend is one of the busiest shopping times of the year. As people transition into summer, everyone is on the lookout for a good deal. Normally, a giveaway doesn’t sound like a lucrative marketing tactic, but paired with social media, and you’ve got yourself an authentic customer experience they’ll want to share with friends and family.
Sample App is a great technology to integrate into this marketing plan. It delivers your sample to qualified consumers who will spread the word across various social media platforms about your brand.
Aside from giving away products, another great way to incentivize sales is with a coupon—but not just any coupon. SMS marketing, or “mobile coupons” are 10 times more likely to be redeemed than traditional paper coupons. These electronic tickets are also significantly less of an investment, and are easier to scale.
Keypons offer a great mobile coupon system. They’re easy to create for customers on the go. The coupons are delivered either directly to customer’s cell phone or to their social media accounts.
Using a contest over Memorial Day weekend adds to the excitement of the entire event. Contest in general are a great way to increase short-term sales goals as well as build a future repeat customer base.
Pairing again with social media, try using a customizable contest platform. Get creative with the contest and consider how best to integrate it with your products. Try a photo contest or a cost-effective sweepstakes. Set up the contest for free and preview everything before you pay using the free Twitter Contest App.
It’s easy to get lost in the hustle of the busy weekend, but don’t forget what the holiday is all about. Memorial Day is a great opportunity to provide military men and women, as well as their families with a special discount. In addition to honoring the military veterans, this is a great way to relate to customers that you care about them and appreciate their business.
For business with a brick and mortar store location, there are even more opportunities to reward customers with an on-site loyalty program. In addition to driving sales now, this is a great way to boost sales in the future.
Check out LoyalBlocks, an app that lets you personalize rewards and transform your store into a special loyalty palace where customers don’t have to do anything to receive special offers. Everything is loaded and built on the app so it’s inclusive and very easy to use.
However you decide to celebrate Memorial weekend, be sure to take the opportunity to reach out to customers with a unique marketing idea that will get them excited to your products and services over the busy weekend.