Punter (noun) British, informal : customer
SMS messaging is the most effective marketing method for bars. It lets you target specific customers with bespoke promotions, maximize your ROI and grow that all-important contact list.
The beauty of using mobile marketing tactics for bar promotion is the receptiveness of a willing audience, primed to engage with businesses via their smartphone. According to a recent YouGov survey, 75% of smartphone users prefer to receive promotional material in a text message. It’s a flexible medium capable of sending short, succinct information containing links to rich content. SMS is the perfect gateway to the meatier elements of your marketing strategy.
Here are five reasons why text message marketing is a good way to grow your business:
More than 90% of text messages are opened and read within a few minutes. That includes commercial SMS which, unlike email, requires opt-in consent from users. For that reason, texts are trusted sources of information. Let’s say you run a promotion via email. You need to announce your latest drinks special at least a few days ahead of time. What if your bar ends up packed with punters who did not receive the email? There was no need to run the offer and you’ve failed to maximize your profits. With SMS marketing, you can turn a slow Monday night into a busy one by issuing a last-minute deal. Now, you’re only reducing prices when it makes sound financial sense to do so.
If you run a live music program, you’ll know how effective it can be at drawing in a crowd. But bands are notoriously unreliable, and schedules can change with only a few hours notice. SMS messaging keeps your punters abreast of all the latest changes to the lineup, so even if someone pulls out, you can minimize the negative impact of disappointed customers.
One of the most powerful weapons in the mobile marketers arsenal, geo-targeting is a highly effective strategy for attracting nearby business. For bars and restaurants, geo-targeting is particularly useful, as you can quickly identify which opt-in customers are in the area, devise a promotion that will appeal to them, and get them through the door. This technique is especially useful on weekend nights; people are already out (often in large groups) bar-hopping with no real destination in mind. Geo-targeting allows you to attract passing trade during busy nights by offering an unbeatable drinks promotion. Again, make the offer time limited and punters are more likely to make a snap decision. With your nearby promotion, they’ll do the math and realize that spending the next couple of hours in your bar will save them a bundle.
SMS message marketing is highly effective for a fraction of the cost of other forms of advertising. A strategy can be devised and implemented within minutes. Reaching an audience in such a short space of time simply isn’t possible with more traditional ad mediums like radio and print. If your bar still doesn’t have a mobile marketing strategy, get one going in time for the festive season and your business will have a very merry Christmas indeed…