B2C mobile marketing ideas are everywhere, but what about B2B marketing options? If you're trying to come up with business-to-business mobile marketing ideas, check out six useful possibilities:
1. Add a Mobile Website Focused on B2B
The importance of a mobile website cannot be underestimated, as it’s the foundation for all mobile marketing. Creating one is not difficult, and provides a fantastic option for other companies to learn more about your business. Use a mobile grader tool such as Marketing Grader to find out how well your site is doing and what adjustments, if any, are necessary. Make sure to target business owners by understanding their needs and developing an applicable mobile version of the site.
2. Create Specific Banner Ads
Use banner ads to your advantage in more than one way. For example, run a banner ad that creates an email when clicked instead of a web page. Have the email pop up on the user’s mobile device with your sales department’s email address and content reading “Tell me more about order with a 15% discount.” A mobile banner ad targeting various demographics is another option, including those specific to entrepreneurs in certain locations or those workers who only use iOS or Android.
Another mobile banner option is one that adds an event to the user’s calendar. The event is added only if the user clicks the ad.
3. Use a Customized App
Have a trade show or similar event coming up? Create a customized app that allows attendees to find your booth(s) or otherwise navigate your event easily. An ideal way to connect with and engage your audience, you’ll impress attendees with your attention to detail and dedication to helping them find the event informative and fun.
4. Integrate Social Media
All social media platforms are “all over” the mobile ‘verse--Facebook, Instagram, Twitter, LinkedIn, Google +. Don’t forget about mobile when posting social media updates, as many of your fans and followers are likely reading them from a mobile device. Create posts with time-sensitive exclusive offers, as well as other promotional updates.
5. Launch an SMS Campaign
Why not use SMS to stay in touch with customers? While other avenues are better for general advertising, SMS is ideal for creating specific messages for a highly-targeted group of customers or prospects. Make sure to include clear call-to-actions as well.
6. Implement QR Codes
Adding QR codes to collateral is an excellent promotional option for trade shows and other events, as well as general marketing.
Try these and other B2B marketing ideas and see if business doesn’t improve.