Apps

72 posts categorized

September 17, 2014

What to Expect from the iPhone 6

Depositphotos_53227545_xs

This week Apple unveiled a triad of new devices: the iPhone 6, the iPhone 6 plus, and the iWatch. The anticipation mounting over the new technology has the blogging world abuzz, but most of the talk is about the oversized iPhone 6 plus (which many iPhone users scoff at), or the iWatch (which nobody seems to take seriously). Unfortunately for the iPhone 6, the blogosphere seems to have failed to represent what she has to offer.

LARGER

The iPhone 6 has undergone a major revision in its latest release. Perhaps the most interesting thing we noticed about the new iPhone – it is a little larger than the last generation, the iPhone 5S, by about a half an inch. It appears that the designers of the latest iPhone have been interpreting the data about the competition: a little more than one-third of mobile users prefer to use a smartphone that has a larger screen. The smartphone is also heavier than its previous incarnation, weighing in at about 4.5 ounces.

SLEEKER DESIGN

The design of the body has been altered as well. The iPhone 6 has veered away from square edges, and now has a more rounded yet significantly slimmer shape (a little bit thicker than a quarter inch). This makes it one of the thinnest devices on the market. The power button has also been moved from the top of the phone to the right edge.

In the weeks leading up to the unveiling, Apple claimed that the glass in their screens will be upgraded to handle many more bumps and scrapes before shattering – good news for any mobile user who’s dropped their iPhone before. Also with the new Retina HD screen, the iPhone 6 has received a significant upgrade from its cousin, the iPhone 5S. When compared to other models though (like those of Samsung’s line of phones), many would argue that the screen designers could have gone further in creating a better display.

UPDATED HARDWARE & SOFTWARE

The camera has been upgraded in the new iPhone 6 to one with a wide-angle lens. Called the iSight lens, it incorporates a 2.2 aperture with noise reduction and an autofocus that’s twice as fast. The rear camera also has a slo-mo video mode to enhance slow motion recording. The front facing camera is much better too, now an HD camera with a 2.2 aperture that allows in more than 80% more light.

But there’s one big question about the operating system. Will Apple update its iOS – yet again – for the newer available iPhones? The answer is no. Apple is running the new iPhone 6 on the same platform it unveiled earlier this year, the iOS 8.

All in all, the new iPhone 6 will be exciting to see in action, due to the attention the designers have paid to the model. It may not be exactly what the critics would’ve asked for, but it will certainly prove to be an excellent addition to the Apple line of products. Due to hit the shelves on September 19th, the price will be comparable to previous versions (about $650).

(More Than) Texting From Your Computer

Depositphotos_33101575_xs

As many iPhone users know, it can be a breeze to respond to iMessages whether you have your phone or not. Due to the fact that Apple has designed the iMessage platform to run on Mac, tablet, and smartphones alike, users have the benefit of sending and receiving messages from a computer if they want to. But what if you don’t have this luxury? Perhaps you are using another type of smartphone or you prefer PCs. Well, now you have an answer.

A new platform called Pushbullet serves to mirror all of the content on your android device, sending it to the computer of your choice. And yes, this includes text messages.

Many will argue that they don’t need to send or receive texts from their computer, but note all of the powerful benefits. First of all, mobile phones have much smaller interfaces with tiny on-screen keyboards that can be difficult to navigate. When you attempt to type on them, they autocorrect your every word. Were you to type the text message from your computer, you could type the whole text message on your regular keyboard – some without even looking at the screen.

When you work on a computer all day long (as most people do these days), isn’t it easier to send and receive text messages without having to look down at your phone every few seconds. Sending and receiving SMS messages from your computer is easier on the eyes and the neck. Also, you can turn off the loud text alert in the office without worrying about missing texts due to silent mode.

The Pushbullet platform also provides messaging history. If you have more than one mobile device, you can review all of your messages at once, along with any documents currently on the mobile device.

Pushbullet technology allows users to send a variety of items from their computers to their phones, save SMS attachments on a computer’s hard drive, and seamlessly transfer links between computer and phone. Essentially, Pushbullet has a variety of options for Android/PC users that can increase productivity immensely, which is arguably even more significant than sending a text messages from a computer.

September 16, 2014

Touchpoint Device Incentivizes Brick and Mortar Customer Tap Ins

Depositphotos_21190065_xs

Getting push notifications in front of customers is one of the primary concerns of the modern mobile marketing campaign, but it’s important to remember that sending your message to smartphone screens is a highly personal – invasive, even – activity. That’s why any mobile marketing campaign must be conducted with care and sensitivity.

Enter Tapcentive. The San Francisco-based firm recently launched an automated platform that allows customers to earn coupons, points and other rewards by tapping their phone to a $35 ‘Touchpoint’ device. The small device contains a Bluetooth Low Energy (BLE) beacon and a near field communications radio (NFC), both of which detect the tap of a customers phone. Android phones already carry NFC chips, and Apple is expected to follow suit with its latest iteration of the iPhone. Here’s how it works: 

  • A customer taps the Touchpoint device when they enter a retail store
  • The store’s app launches automatically or, if the customer does not have the app, can be downloaded via the Touchpoint platform (along with an instant reward)
  • A mobile marketing communication channel is now opened between customer and brand – all instigated by the consumer

This last point is crucial. The thinking behind Tapcentive is that greater engagement with the opt-in process translates to greater long-term engagement with the brand. It’s a cocktail of pull notifications, push notifications and straight up incentives. 

And, according to the brains behind the innovation, there’s a lot more to come. Tapcentive plans to add more features capable of reaching the customer via social media, website, email and text messaging.

The notifications themselves are also breaking new ground, representing part of the ‘gamification’ of mobile marketing. For example, a store might set up a game in which the customer wins a coupon for going around the store and tapping Touchpoints in four different departments. Another game might reward every 25th customer who taps a Touchpoint, or register them in a sweepstakes.

It’s all centrally managed via a web portal which plans the types of content available at each Touchpoint, and the triggers by which the platform will start communication with customers. There’s also the standard built-in analytics tools to measure the effectiveness of each mobile marketing campaign. If you’re interested in mobile marketing innovations, keep an eye out for the telltale Tapcentive Touchpoints in stores near you!

September 11, 2014

Apple Tightens Consumer Privacy Regulations

  Depositphotos_7802025_xs

Much has been made in the media of consumer data gathered by search engines, and the potential breaches of privacy such activity entails. Less frequently discussed is the issue of what app developers should and shouldn’t do with users personal information, but Apple has preempted concerns by tightening its privacy rules regarding health apps. 

The new rules were announced ahead of the iOS 6 launch this month. Apple has told app developers using their new HealthKit software that they must not sell any personal data to advertisers. Apple hopes the move will keep concerns surrounding privacy at bay, as the tech giant moves into the health data industry.

Health data is not fully regulated by the law, which makes Apple’s unilateral decision to crack down on privacy breaches all the more interesting. Their revised iOS developer license agreement tells developers using the HealthKit interface that they “must not sell an end-user’s health information collected through the HealthKit APIs to advertising platforms, data brokers or information resellers”.

In addition, the agreement states:

“Your application must not access the HealthKit APIs unless it is primarily designed to provide health and/or fitness services, and this usage is clearly evident in your marketing text and user interface.”

The launch of HealthKit was announced in June. The software, which gathers data on health metrics such as blood pressure and heart rate, reflects a growing market for health tech tools like wearables. Consumers can choose from a plethora of apps to track their vital signs, calorie intake and burn, diet and exercise, but despite the large amounts of biological and personal data collected by such tools, many users aren’t cognizant of how much information they are giving up.

Apple’s tightened regulations go as far as barring developers who violate the terms by selling health related consumer information to advertisers. The rules state that developers using HealthKit can collect data, but can’t sell it to “advertising platforms, data brokers or information resellers.’ If user consent is obtained, developers are allowed to share data with third parties for medical research purposes only. 

The health industry has been trying all manner of ways to use mobile technology to the benefit of patients. In Scotland, SMS messaging is being used to help smokers quit and drinkers cut down, and app developers have flooded the market with variations of fitness trackers and calorie counters.

 

 

August 25, 2014

How to Create a Low Cost Loyalty Scheme with SMS

Depositphotos_12210180_xs

Customer loyalty programs are one of the most effective drivers of sales. Few would disagree with that. But some businesses remain reticent to develop mobile marketing tactics that they believe – wrongly – are prohibitively expensive to set up.

This misconception is a hangover from the age of traditional advertising channels like television and radio, which have historically charged high premiums for ad space. Even with space bought and paid for, a compelling creative campaign from an agency could easily set you back $25,000. Add to that the hit taken by the loyalty promotion itself – be it coupons or other freebies – and a loyalty scheme could easily run into six figures. 

A mobile marketing campaign – and in particular an SMS messaging campaign – needn’t be in the same ballpark to be effective. In fact, small businesses on limited budgets can drive real growth with a modest, localized text message campaign. There are a few key steps to take if you’re looking to set up a low cost loyalty scheme. Let’s take a closer look…

Building a Database

One of the primary functions of a good mobile marketing campaign is to grow your user list. But you can make huge strides towards this goal before even engaging with the online world. Start in the right place by developing ads specifically for in-store visitors. Encourage them to sign up to receive future SMS messages (and the promise of rewards) – you might be surprised how many contacts you can build just from walk-in traffic.

Post-Click Experience

For a loyalty scheme to provide a decent ROI, you need to ensure it generates a healthy level of conversions. That means providing a great user experience from the moment they click on your ad. There are a number of ways to do this. You could direct users straight to a landing page or, if you have the budget, your mobile app. But if money is tight, there is still a lot you can do. Offer a survey or quiz, or another form of engaging content that will keep consumers’ eyes focused on you. Above all, offer an incentive for opting in. Sign-up discounts work well, and give new users the chance to sample your product without investing too much themselves. 

Ad Buys

There are basically two kinds of mobile ad networks: blind and premium. A blind network gives you little in the way of transparency in terms of where the ads appear – but that’s mitigated by the low cost of the campaign. Premium networks are more expensive, but they allow you to target your ads at apps more appropriate for your brand.

The key to executing a successful mobile marketing campaign is starting small but diverse in order to find out what works for your company. Try a few different approaches, track the success of each, and begin to focus only on the most rewarding strategies. True brand loyalty is a slow-burner: throw tonnes of cash and little thought at the task and your audience will see straight through it. It may well work for some, but others will be turned off. Start small, experiment, and you’ll soon carve out a space all of your own.

August 14, 2014

Is Beacon Technology Going to Change the Retail World?

Depositphotos_12564409_xs

Beacon technology incorporates the power of consumer-targeted advertising with location-based mobile marketing by installing small pieces of low-cost hardware within the shelves of retail stores. When customers enter a store with Bluetooth-enabled mobiles or tablets, the business can send customized advertisements directly to their devices thereby enhancing their shopping experience. While Beacons have only recently begun to appear in shops, the technology itself is already part of Apple devices since the 3rd generation of their products. And reports from the tech blogs are starting to take notice of the Beacon technology’s capabilities.

Mass Potential

Apple’s beacon system, called iBeacon, is automatically installed in all devices that use their current operating system, iOS 7. This means that, even if a mobile user knows little about how the iPad or iPhone works, they still have the infrastructure in place to benefit from Beacon technology. There could be as many as 190 million iOS devices currently capable of accessing iBeacons. Undoubtedly, this number showcases the unbridled potential of Beacon technology.

Current Barriers

There is a bit of a curve to this technology, though. An almost equal amount of the mobile and tablet markets use non-Apple products, which are less integrated with the Beacon infrastructure. Because the operating systems of non-Apple products tend to require updated versions of their OS, mobile marketers cannot rely upon these technologies for their Beacon-based advertising strategies.

Furthermore, Beacon technology requires mobile users to “opt in,” in a manner of speaking. First of all, customers will need to download the appropriate app for the business in question, and then they will have to activate it before entering the store. In addition, Beacons require ranging technology to function, which works in proximity of the devices using a mobile’s Bluetooth. The mobile will not receive any pushes or notifications, however, if a phone’s location is cloaked – the customer must allow the appropriate app to access its location for the Beacon to function properly.

The Future

In truth, Beacon technology is only beginning to get a foothold in the physical advertising space, and once it gains some traction, it will be here to stay. The unrealized potential of mobile location-based marketing is burgeoning, just waiting to be deployed. In the near future, we will witness customers taking advantage of flash sales and contactless payment options, as well as living in automated homes where temperature and lighting may be adjusted directly from mobile devices. The rule books have yet to be written. We do know that the key to capitalizing on Beacon technology will rely on corporations’ creativity and connectedness: sharing real-time information with customers to a mutual end and appealing to the changing temperaments of these individuals, all the while motivating these loyal customers in a direction – according to when and where – they want them to be. 

August 09, 2014

Six of the Best: Reasons to Use SMS

Depositphotos_15879155_xs

Despite the appeal of other emerging forms of communication, text messaging via SMS is still the most popular choice for mobile users. Four billion people around the globe use SMS, sending upwards of a trillion messages each year. Due to its popularity it’s no wonder that mobile marketers agree: pound for pound, SMS allows for the furthest reach to the widest audience. But why is SMS the best selection for a mobile marketing campaign? Here are several reasons:

1)Popularity

As mentioned above, SMS is the most popular form of mobile communication. At least 70% of the world’s populace uses a mobile phone, and of those subscribers, 80% of them use text. With reach like that, mobile marketers will want to incorporate SMS into their marketing strategy.

2)Permanence

First off, text messages can be sent at anytime to anyone. Even if the receiver is offline, they will receive the SMS once they are back online. Messages do not expire, and will be read as soon as the recipient is free to read it.

Furthermore, SMS users tend to remain SMS users. Many different communications platforms have been developed since the late 20th century: fax, email, IM, as well as the more recent platforms of apps, multimedia messaging, Facebook and Twitter. Consumers choose text messages due to their widespread availability and the low cost. Also, practically everyone knows how to send and receive text messages. For years, SMS shall go head-to-head with the mobile user’s other most common type of communication (voice calling).

3)Capability

SMS-style messages have numerous capabilities. They can include binary data, pictures, music, logos, animations, and coupons/vouchers. Information can be exchanged between applications. And in fairly recent news, SMS is able to utilize mWallet services – an invaluable asset to have in today’s mobile marketing landscape.

4)Dialogue

Text messages are a two-way street, allowing for back and forth communication between users. From a marketing standpoint, this paves the way for feedback, comments, and join-in promotions using SMS. Many marketing campaigns ask users to send them photos within messages. In one example, BBC radio ran a picture-messaging campaign for the MDA that was wildly successful – to the tune of over forty-thousand picture messages in a 24-hour period!

5)Payments

SMS promotes the use of reverse payments, where the recipient may opt to pay for the message. In the case of valuable mobile content, this is the most common method to receive payment. Also, charities have utilized SMS’ payment capabilities, providing a channel and a means for eager donors.

6)Economy

Certainly, bulk SMS messages can be costly, but they are cheaper than the Post Office. Also, since the messages are short, they are more likely to gain the attention of busy mobile users. And clever retailers can do a lot using only 160 characters.

Perhaps one day there will be a way for advertisers to break through the noise, creating targeted cross-platform advertisements that reach every mobile user available. Since SMS is the most widespread and powerful mobile marketing tool currently available, be sure to incorporate text messaging strategies into your marketing campai

August 03, 2014

Hispanic Market Growth Reaches New Heights

Depositphotos_1661983_xs

Though we are still in the early days of mobile marketing, new technologies are allowing businesses to share their brand in revolutionary ways. Reports about new advertising techniques and ways to reach consumers on their mobile devices are flooding the blogosphere. But are advertisers paying attention to the changing face of the mobile marketplace? The real news flash: The Hispanic Market represents the fastest growing segment in the U.S.

This information from the Census Bureau and Nielsen is not really new. Marketers have been watching for years as this minority has grown into a significant force in the advertising world. Currently about 1 in 6 Americans are Hispanics. By the year 2050, however, Hispanics will represent one-third of the entire American populace.

These statistics are even more significant when we look at buying power. Hispanics command over $1 Trillion dollars in spending capital. The media have been aware of their buying power for a couple of years now: in 2012, the U.S. media spent $7.9 billion in advertising dollars that target Hispanic consumers.

Market analysts have been mining this data to find out what makes Hispanic consumers tick. The average age of Hispanics is 28 years old, and nearly 8% of Hispanics use their mobile devices to seek out content. Neilsen studies have shown that Hispanics outpace all other ethnic groups in mobile downloads of music and photos, and they are more likely than others to watch video on their mobile phones. Most Hispanics age 18 or older spend about 4.5 hours per day using social media. About half of Hispanics use social media during purchases, in the form of product reviews, the best deals, and to share their own shopping experiences. By incorporating this data into their strategies, mobile marketers have the opportunity to take advantage of how and where Hispanics spend their money.

Hispanics are also heavy phone users. On average, they send and receive more than 900 texts per month – more than any other ethnic group. Also, they make an average of thirteen calls per day, which is 40% more than the average U.S. consumer.

Hispanic consumers have a history of committing to certain brands. They are 25% more likely to follow a brand than the average U.S. adult. In a recent survey, 38% of Hispanics admitted that they generally select certain brands when they have customer loyalty programs. In a similar fashion: Hispanics are 18% more likely to follow a celebrity. 

According to Nielsen, Hispanic video viewers are 68% more likely than non-Hispanic White viewers to watch video on the Internet, and 20% more likely to watch video on their mobile phone. This may be due to the fact that Hispanics are less likely to have internet access at home than the average U.S. consumer (14% less likely, in fact).

There is a wealth of data available surrounding customers in today’s fast-paced world of mobile marketing. Knowing the ways that Hispanics choose to do business can give you a leg up against the competition. By approaching the Hispanic population with a mobile app, service, or direct mobile marketing, marketers can successfully target a consumer base that practice brand loyalty and constant engagement. It’s time for mobile marketers to wake up to the thriving Hispanic market.

August 01, 2014

Hospitality Industry Divided Over Mobile Marketing

 

Depositphotos_36238217_xs

New research from Omnico indicates that UK consumers are less likely to use mobile devices to engage with hospitality service providers when compared with other industries. Just 13% of consumers said they would use mobile to interact with hoteliers and travel agents.

This reticence is understandable when examined from the consumer point of view. People ultimately want a better user experience, but with so many metrics to consider when booking a holiday, it’s possible that small screen devices are given short shrift. Filling in multiple fields – car rental, flights, hotels etc – is a hassle even on a desktop. Even on a mobile-optimized site or app, there’s simply too much information to divest for a quality user experience. 

Thankfully for the industry, the point of purchase is just one step in the process. There is still plenty of scope to create a compelling mobile marketing campaign that simply hands off to desktop at the point of sale. 

And despite the apparently-negative data collated in the UK, mobile usage has been steadily increasing in the world of hospitality. A Forrester survey from last year identified a 450% increase in mobile bookings since 2009. Some analysts predict mobile sales will be worth $26 billion by the year’s end. That’s one in five online travel dollars! 

The biggest mobile marketing strides have been made post-purchase, with 75% of travelers using a mobile device to shop and book activities while on holiday, according to Forrester. Clearly, this is where the hospitality industry is benefitting most: reaching consumers who are already on vacation and for whom smartphones and tablets are the only readily-available web-connected device.

If you’re trying to create a mobile marketing campaign that works, focus on enriching the entire experience, not just selling vacations. Offer portals for booking restaurants. Provide information on local tourist sites. Gather user reviews that could help future customers. Break your mobile marketing strategy down into three key practices:

  • Promotion. Offer last minute deals, hotel discounts or coupons. Mobile – and especially SMS messaging - is perfect for issuing time-sensitive information.
  • Loyalty Rewards. Offer loyalty points with personalized incentives attached. Track data to give reward customers with the things they like. If they’re clocking up thousands of miles, offer air miles. If they use the same hotel chain around the world, try to partner with that hotel to offer discounts.
  • User Experience. Keep customers up to date on new destinations. Send weather forecasts, or travel directions. Stay engaged throughout their trip and solicit feedback in the form of reviews.

A balanced mobile marketing strategy is of vital importance in an aggressively competitive industry. The beauty of mobile is the ease with which you can subdivide customers according to personal preference, so even if your primary booking platform is your desktop website, stay plugged in to mobile and you’ll reap the long term benefits.

July 31, 2014

Beyond Marketing: 4 Unexpected Uses for SMS

Depositphotos_9759045_xs

SMS messaging has become a key component of any mobile marketing strategy. It’s use as an advertising tool has been well documented – not least on this very organ – but there are all sorts of weird, wonderful ways to leverage the power of text. Schools, community groups, churches and even emergency services have begun incorporating SMS into their processes. We’ve cherry picked our favorite unusual uses of SMS messaging outside of the mobile marketing realm…

Finding Lost Pets

Companies like MobiPet are helping pet owners locate lost furry friends. When notified of a lost animal, they send photo alerts by text message to registered vets, animal shelters and pet owners within a 30 mile radius. Animal lovers have rallied round the idea which, unlike microchip implants, is non-invasive and requires no equipment apart from a camera-enabled mobile phone with text message capability.

Donating to Good Causes

Text-to-donate has proven highly effective at engaging people who don’t donate to charity by other methods. In 2007, a Super Bowl commercial raised $10,000 within seconds for the victims of the recent tsunami in Asia. The Haiti earthquake relief effort also benefitted from a text campaign, with the Red Cross eventually pulling in $32 million for victims. The success of text-to-donate is owed to the simplicity of the process. People too busy to go through the hassle of visiting a website and uploading credit card information can simply reply to a text message and have their donation applied to their phone bill.

Emergency Alerts

Closer to home, Hurricane Sandy – the second costliest hurricane in the US since records began – had a devastating impact on local businesses, but SMS proved to be a true survivor in the face of infrastructural collapse. Businesses and emergency services used SMS to keep residents up to date on the weather and how the damage it caused would affect them. 

Talking to Home Appliances

‘Smart appliances’ allow their owners to control them remotely via text message. Appliances are programmed to respond to a series of commands, so if you have an unexpected guest coming to your house, and you don’t have time to go home and clean, you can send a text to your robotic vacuum cleaner or mop. Intelligent SMS systems are also being used in fridges to tell owners what they need to pick up from the store, and even suggest recipe ideas!