As part of this year's 'Do Good Week' we take a look at how you can inspire and maintain a positive company culture.
In order to do well in business, you need to maintain a positive company culture. What is a company culture and how do you create one that positively impacts your business, and therefore your customers? Company culture is a shared set of visions and values for the betterment of the company and those it serves, and it’s a collective effort to uphold those visions and values through every business decision and action.
Examples of a Positive Company Culture
A positive company culture is seen in the way leadership communicates with employees, in the enthusiasm employees have when performing their jobs, and in the effectiveness of the company to better the lives of its customers. Companies like The Disney Store have created a positive company culture by taking into consideration all of the above-mentioned points, and companies that are successful in creating a positive culture tend to experience enormous success.
The Importance of Positive Company Culture
It’s important that a company’s founder set the tone for a positive culture from day one. His or her visions and values can then be passed on to first-hire leadership, employee teams that are built subsequently, and any vendors or merchants that are representative of the company. It’s crucial that anyone who joins the company, in any capacity, is aware of the positive company culture that has been built and prepared to help maintain it.
A positive company culture must be practiced and on display at all times in order to keep the business thriving. This means that anyone who is not on board with the culture that the company has created needs to decide to adopt a new attitude or face the consequences. Culture is that dire for a business’ success.
How to Create and Maintain a Positive Company Culture
The culture a company creates for employees, and for customers, will be slightly different from one business to the next because of factors like the nature of business, the business’ target audience, and business location, among others. However, in the end, a positive company culture will be focused on a few things, including clear communication, fair dealing, and the happiness of employees and customers. The following are some goals a business can focus on to create a company culture that benefits management, shareholders, employees, and customers:
Recruit the Right People
To create a positive company culture, start with a leadership team that understands and embraces the business’ vision and values, and then make sure everyone who comes on board in any other capacity is clear and accepting of the culture. When you screen employees, hold willingness to uphold your company’s culture as a “must.” This will help your business by getting the right people into your company from day one, which means less turnover later.
Commit to Orientations and Ongoing Training
Make it a requirement that every person who comes to work for your company go through an orientation that specifically addresses the company culture you’ve created. Also, make periodic training classes a requirement so that employees can receive updates to your visions and values (as they might change according to the state of an evolving business) and reminders about your company’s ultimate goals.
In addition to these methods of maintaining a positive company culture, it’s a good idea to foster company-wide communication at every level, consider recognition and awards programs for those who go above and beyond in upholding your business’ values, and generate an atmosphere of caring in which employees feel connected and comfortable with each other, like a family.