That is all :)
That is all :)
Our 2011 Mobile Review was one of the most popular features we've ever published, so we knew we had to follow up with something even better this year. We think you'll enjoy our recap for this year: 18 Mobile Stories That Mattered In 2012.
We break down the 18 most important stories that shaped the mobile world in 2012, from the Apple Maps fiasco to the explosion of mobile ad revenue (even at now-public Facebook!). Check out the 18 Mobile Stories That Mattered In 2012 now.
Entry By Jason Brick
Valentine's Day is one of America's most commercial celebrations. Like Christmas and Halloween, the market offers consumers a chance to spend money on the holiday weeks ahead of the actual date. You can tie your SMS marketing calendar to get in on this sensual spending spree using these text promotion ideas.
Two For One
This may seem like a romance holiday no-brainer, but you might be surprised how many businesses miss it. Whether you go "buy 2 at 50 percent off" or "buy one, get one" you can capitalize on the couples market that peaks on Valentine's Day.
Partner with a kid-friendly local businesses and run a combined event, deal or program -- with you serving the parents while your partner serves the kids. Or vice versa, if your business works with children. Married couples want to celebrate, but not all of them can get a sitter on such a peak romantic holiday.
Pursue the power of promotional participation by offering a free gift to the best love poem of the day. If you work this for a week surrounding the 14th, you'll reach even the couples that are busy on the holiday itself. Extra points for different kinds of poetry on different days: rhyming couplets, limericks and haiku all fit within the character limitations of SMS.
Unless you're rich or very lucky, you've spent at least one Valentine's Day on your own -- and so has almost everybody else. This untapped February market presents an opportunity you can take advantage of through your SMS. Invite a "flash party" before or after your romantic dinner rush, with discounts for coming alone. Include a prize for the best break-up story delivered in 160 characters or less.
Like a singles celebration on steroids, this plan take the bitterly single and recently detached and treats them like kings and queens. Combine encouraging messages for the brokenhearted with offers to spoil them rotten when they spend money on themselves. This doesn't work so well for romantic eateries, but can really fly with beauty parlors, hair salons and spas.
These ideas aren't just for the U.S. and other countries that celebrate Valentine's Day -- other countries have similar commercial traditions around the same time. In Japan, Valentine's Day is for boyfriends and husbands to spoil their partners. A month later, "White Day" turns the tables and the women lavish attention on the men.
We'd like to point out a great article over at SmarterTechnology.com. Writer Dennis McCafferty looked at the great things that Ez Texting client Saddleback Church is doing with text messaging:
Read the entire article @ SmarterTechnology.com
One of Ez Texting's more high-profile customers is Saddleback Church in Lake Forest, Calif., one of the largest churches in the nation. (Superstar minister Rick Warren is the founder.) The church selected Ez Texting's group-text messaging platform and then connected its entire membership database to the Ez Texting SMS gateway. This large-scale connection uses application programming interface (API), which allows the church's computer system to interact with the Ez Texting messaging system for seamless, automated communications. When parents attend services, they get alerts when a situation comes up involving one of their children attending a program outside the main church. This replaced an older, more antiquated pager system. Saddleback also sends daily Bible verse messages via text.
During major services, such as those for Christmas and Easter, Saddleback integrates text messaging within the program. The most recent Easter service, for example, was held at Angel Stadium in Anaheim and broadcast on XM/Sirius satellite radio, as well as via a Webcast. Those attending in virtual fashion were encouraged to text Saddleback to 313131 to interact when a trivia contest was featured. The church has also used the texting connection to send information to interested audiences about its history and mission, and for message-building and recruitment purposes.
Want to learn about how to use text messaging for your church? Head over to the ministry resources center.
Public Knowledge is a Washington, D.C.-based public interest group working to defend citizens' rights in the emerging digital culture. They have filed an important petition with the FCC:
Text messaging is a part of everyday life for people—a fast and convenient form of communication useful in every situation. Because of its importance, in 2007 Public Knowledge and others filed a petition with the Federal Communications Commission asking that it clarify that text messaging is subject to the same nondiscrimination rules as voice communications.
You can learn more about the petition (and sign on) @ http://www.publicknowledge.org/issues/text-message-petition
So why is this an issue? Let's look at an article in yesterday's New York Times:
When the earthquake devastated Haiti, Catholic Relief Services tried to gather contributions for its efforts using the hottest trend in giving: donations via cellphone.
But the charity wanted to try a twist on the technology: when people sent a text message to donate, they got a reply offering to connect them via phone to the charity’s call center. The group hoped that the calls could build a stronger bond with donors, and garner larger contributions as well.
But just three days into the effort after the Jan. 12 earthquake, the charity got word that Sprint Nextel was demanding that the “text-to-call” effort be shut down. The charity had 40 days to abandon the feature or lose access to millions of Sprint customers.
Sprint’s original motivations are murky; it said that an intermediary company had failed to properly fill out a form to verify that it was dealing with a legitimate charity.
The conflict underscores a problem that public interest groups asked the Federal Communications Commission to address more than two years ago: the hazy legal status of text messages, which are controlled by telephone companies without any real government oversight. The laws that prohibit phone companies from interfering with voice calls do not apply to text messages, a fast-growing medium.
“We should be able to communicate with people the way they want to be communicated with, not the way the phone company wants them to be communicated with,” said Jed Alpert, a founder of Mobile Commons, the company that connects Catholic Relief Services and 100 other nonprofit organizations with text messaging networks.
There's a texting-themed trend piece over at the New York Times today, that goes from funny to not so funny, when divorce trials come into play:
Text messages are the new lipstick on the collar, the mislaid credit card bill. Instantaneous and seemingly casual, they can be confirmation of a clandestine affair, a record of the not-so-discreet who sometimes forget that everything digital leaves a footprint.
This became painfully obvious a week ago when a woman who claims to have had an affair with Tiger Woods told a celebrity publication that he had sent her flirty text messages, some of which were published. It follows on the heels of politicians who ran afoul of text I.Q., including a former Detroit mayor who went to prison after his steamy text messages to an aide were revealed, and Senator John Ensign of Nevada, whose affair with a former employee was confirmed by an incriminating text message.
Sounds straightforward so far - cheaters cheat, and they got caught by SMS. But there's more:
Proving adultery is not the only value of a text message to a divorce lawyer. Last year Mr. Karpf, the lawyer from Miami, represented a husband whose wife was seeking sole custody of their child. The wife claimed the husband had left her and the child. He countered, saying he left because she was physically abusive. She denied it until Mr. Karpf produced several text messages the wife sent her husband apologizing for her inappropriate behavior. “She set up the whole case for me,” Mr. Karpf said.
Robert Stephan Cohen, the lawyer who represented Christie Brinkley in her divorce from Peter Cook, said a spouse’s finding out about a cheating partner by reading their personal text messages would have a profound effect on how such cases were played out, both in court and among friends and family. Mr. Cohen predicted that the battles in even the most routine divorces would become uglier with more text messages as evidence.
“It’s much different than rumor running around about a husband at dinner with a babe in the back booth,” he said. “It’s in the spouse’s face. They read it over and over again. It’s harsh and hurtful.”
This could be great for parents...not so much for teenagers:
Read more @ intoMobile
For the 10th Annual Late Night Bash at SXSW, event sponsor Playboy spiced things up with some 'uncensored' text-to-screen:
Read more @ Mobile Marketer.
A new report from Ad Age reveals the recent rise and success in marketing to Hispanic's via SMS:
Read the whole article here.