Texting services are increasingly being utilized by the healthcare industry, as they provide a number of helpful applications, such as reminding patients about appointments and sending tips that contribute to health. Text service health applications now include those relating to diabetes, with Arkansas-based nonprofit corporation ARcare using text messaging to improve its treatment services.
A Valuable Educational Tool
ARcare added SMS texting services to its treatment program for diabetes patients, resulting in a cost-effective way to educate patients about the disease. “Interactive SMS” is utilized to provide patients with vital diabetes information. ARcare CIO Greg Wolverton recommends healthcare organizations focused on population health management recognize messaging tools’ role with regard to electronic health records and care coordination across numerous facilities. He also emphasizes the supreme scalability and efficiency texting services present.
Increased Revenue Options
Implementing text services has been shown to help both the patient and the provider, as it offers an increase in operational revenue. For example, texting diabetic patients about their next appointments significantly reduces chances of no-shows, as most people have their phones with them constantly and look at text messages much sooner than emails. The reduction in no-shows and the ability to easily reschedule should a patient not be able to make the appointment are some of the ways text services are helping the healthcare industry financially.
More Helpful Applications
In addition to its use among diabetic patients and their healthcare providers, text messaging is also increasingly used to treat smoking addiction and pregnancy issues. A recent Swedish study suggested text services make it easier to quit smoking, as the implemented text messaging program “doubled the rate” of self-reported smoking abstinence “with occasional lapses.” It also encouraged quitting cigarettes entirely, though not to the same degree.
In regard to pregnancy issues, texting was found to help maternal and child mortality problems in Rwanda. The African country’s health workers use text services to keep track of pregnancies, report related health issues, and provide emergency alerts. The latter helps pregnant women obtain emergency care when needed. Health workers also text information about their pregnant patients’ histories for database storage purposes, let women know when it’s time to come in for checkups, and provide doctors with information about any complications.
Part of the Mobile Health Movement
Diabetes, smoking, pregnancy, weight loss, HIV….texting services are part of the mHealth, or mobile health, movement for all of these, according to David Finitsis, a Ph.D. candidate in clinical psychology and author of the February 2014 article Text Message Intervention Designs to Promote Adherence to Antiretroviral Therapy (ART). The article was published in the scientific journal PLOS ONE. Finitisis found text messaging of great assistance to HIV patients, as it improved “adherence to drug regimens” among other benefits. The author remarked that the possibilities connected to text messaging and healthcare are endless, and that smartphones, tablet computers, and social media platforms provide many more avenues for treating the chronically ill.
Is text service a huge part of the healthcare industry’s future? It certainly seems so.