Ez Texting

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July 23, 2015

How to Design a Mobile-Friendly Website

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Creating a mobile-friendly website boils down to simplicity and elegance. You may already have a terrific website that you love, but you’re going to have to overhaul it if it doesn’t play nicely with mobile users. Essentially, a frustrated mobile website visitor is a soon-to-be former customer. Here at EzTexting, we want to help you take the guesswork out of mobile design. With that in mind, we’ve outlined several key design concepts for your new mobile website:

  • Simplicity is Key. Don’t bury your mobile website visitor in banner ads, images, and other content. On a desktop monitor, there is room to spare for descriptions and bios, but on a mobile device, you have to streamline your content. Keep your info in the form of short and easy-to-read blurbs. Additionally, you should make all calls to action more available with finger-sized buttons, and limit the number of fields that a mobile user might have to fill out.
  • Concision Within Context. Keeping your mobile website tight requires a foreknowledge of how your customers intend to use your site. Pay attention to mobile users’ needs, which are often quite different from the needs of desktop users. Take the time to determine why they are visiting: Are they booking reservations? Looking for a phone number to click-to-call? Or are they gathering information about your company? Whatever the case, make the options your customers desire easily available, and eliminate images (or even entire pages) that are extraneous to your mobile website.
  • Responsive Design. Likely a familiar concept, responsive design allows a programmer to adjust style sheets to behave differently when a mobile user accesses your site. This is the perfect solution for businesses that want to tweak their existing design for mobile usage.
  • Design for Screen Size, and Beta Test. To ensure a seamless mobile experience, design your website with the typical mobile screen size in mind. Buttons (and spaces between buttons) must be large enough for the average user to tap effectively. Create copy that is clear for each blurb, and again, don’t overcrowd pages with content or images. Finally, test and test and test again. Beta test your mobile website across all types of devices: Androids, iPhones, and tablets of all sorts. Each kind of phone will have a different filter with which to view your website; be sure to troubleshoot all of those bugs that pop up before unveiling your new site. 
  • Don’t Forget Your Brand! Sometimes mobile website designers are altogether too concise, forgetting to include branding images, slogans, and other elements of your company’s identity. If your page is getting a little overcrowded, don’t fret; with a little creativity, you can incorporate your logos and style concepts into your design without negatively affecting the mobile user’s experience.

The above suggestions should help you get the ball rolling on improving your mobile user experience. When you are ready to take your business a step further into the mobile universe, give us a call at EzTexting. We’re at the ready to enhance your mobile capabilities, and we’re looking forward to hearing from you!

 

July 22, 2015

How to Drive High Quality Traffic through Mobile Advertising

 

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Advertising is the shape-shifter of the business world. It has gone through more changes and taken on more forms than anyone could count. 50 years ago, advertising consisted of radio, print, and concrete materials. Pens and nail files with business information were the name of the game to gain exposure. Since then, as we all know, the business world has become more interconnected than ever, with your potential consumer only a click away. Customers hold the buying power in their hands and can take that power with them, wherever they go, at any time of day. I’m talking about the power of mobile.

So how do you achieve the high quality traffic, boosting your business, and creating long-term clients through mobile marketing? Well, the truth is, the answer is different for everyone. However there are some key points, a mobile mapping blue-print to follow, that can lay the ground work for gaining the visibility, quality, and conversion rate you desire.

 

Knowing Where Your Consumers Spend Their Time

Mobile marketing should be thought of as an opportunity to target potential customers with quality advertising content that can be personalized and optimized to each consumer base, instead of settling for quantity. However, engaging in quality advertising through mobile starts with knowing where to find that potential consumer base.  

Mass media marketing platforms like public radio, TV commercials, newspaper, or even print magazine ads might sound good, but they are only a nostalgic means to a non-profitable end. Smartphones, tablets, laptops—these platforms are the new launching pads for quality targeting and customer access. In an article by Venturebeat.com, it was revealed that consumer’s time spent on digital is now 46% compared to 36% on TV. The digital age has empowered the individual. It’s time to listen and understand how younger generations are consuming information and making buying decisions in order to even begin crafting quality mobile advertising efforts to successfully market your product or service in today’s world.

 

Get Responsive

First, is your business equipped for mobile platforms? It can be an immediate turn-off for potential consumers to find an outdated, unresponsive website. From design, screen size, and having an interactive, engaging mobile site—there is nothing more important to quality mobile advertising than being able to grab the consumer’s attention within the first few seconds.

 

Use Every Medium 

Part of grabbing and retaining a consumer’s attention means expanding the scope of your mediums in use. Videos, pictures, gifs, memes, blogs, social media campaigns, testimonials, surveys, questions, contests, best of lists—your business’s mobile presence can’t just be about a website and paid advertising (although that’s part of it); it should cover all the current hotspots where people are spending their time.

 

Remain Flexible

In the end, your philosophy on the business’ mobile advertising efforts should always remain open and flexible. Gain as much knowledge as you can on how to maximize your mobile budget, where to utilize paid advertising, why and if developing an app is important to your business (spoiler alert it is), and what programs (Facebook and Google Admob, etc.) are the best when it comes to utilizing paid mobile media advertising. 

The options in mobile advertising are limitless, as are the potential gains. Even though the digital age has empowered consumers, it has allowed businesses of all sizes and shapes to reach and engage consumers like never before. Mobile advertising is no longer the future—it’s the present, and it’s time to take notice.

July 20, 2015

World Cup Hat Trick Heroine Gets 124 Text Messages Per Goal

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On Sunday, July 5th 2015, the world witnessed the fastest hat trick ever performed on a soccer field in the World Cup Finals. The player, Carli Lloyd, managed the amazing maneuver within the first sixteen minutes of the final match versus Japan, earning a total of four goals that veritably sealed the win for the US women’s soccer team. A hat trick has only been performed a handful of times in any professional soccer game, let alone the World Cup Finals. (The last time a hat trick was successfully executed in the World Cup Finals was in 1966, by England’s Geoff Hurst.)

Ponder for a moment the shockwave that this hat trick unleashed in the world of international football. Not only was the event shocking for players and fans in general, but it also comes years after another World Cup Final in which the US was defeated by the same country – Japan. It should come as no surprise that this past week’s finals were one of the most watched events in televised sports history.

Soccer Meets Social Media

The blogosphere and Twitterscape also reflected the ubiquitous nature of the historic hat trick. In a single week, the World Cup Final has been written about by several sports websites of note, particularly ESPN.com, Sports Illustrated, and Grantland. Further, Carli Lloyd herself has added over fifty thousand new followers on Twitter as a result of her extraordinary plays.

While Lloyd’s accomplishment is surely impressive, the most legendary statistic about the hat trick might not have anything to do with soccer, but rather the amount of messages she received on her smartphone during the match. Carly Lloyd claims that she received over 372 text messages over the course of the hat track. Essentially, this means that she received an average of 124 text messages for each goal that she made during her hat trick.

 To put that into perspective, imagine the amount of time you spend reading and responding to text messages. Perhaps one minute for each? Hence, Lloyd would have to spend a minimum of six hours to respond to all of the messages she received during the game! 

Contact EzTexting for Bulk Texting Help

For someone to receive such a myriad of texts in such a short time is astounding. Fortunately, modern technology makes it simple to prepare a response as a bulk SMS text message to be sent out to all of those adoring fans. With EzTexting, you can easily develop several different types of responses, depending on how you wish to address your recipients. And thanks to our competitive pricing, you can bet that our services will defeat the competition. So if you, like Carly Lloyd, are being inundated by massive texts from your customers, try out EzTexting to get on the ball for your business.

July 09, 2015

MMS Mythbusters

Billions of rich media messages are sent and received every month, but Multimedia Messaging Service (MMS) as a marketing tool remains widely misunderstood. Check out our infographic, MMS Mythbusters, to learn five common myths about MMS and uncover the truth behind these misconceptions. 

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July 01, 2015

Mobile Marketing Tactics for July 4th

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Independence Day is around the corner, and that means a marked increase in consumer spending across a variety of industries. As per the overall trend away from desktop, the majority of online shoppers will search on their smartphones, so it’s important to target mobile device users if you want to make the most of the holiday. 

Whatever line of business you’re in, give your July 4th a boost with some of these mobile marketing tactics:

 

Social Media Photo Competition

Use the power of social media to drive user engagement. A photo competition relevant to your industry, with a Independence Day-themed hashtag, can start the all-important online conversation. Do it right and you may even go viral!

Give Free Stuff Away

People. Love. Free. Stuff. That’s unlikely to ever change, which makes freebies the evergreen classic of the marketing world. Start an text message marketing campaign to let the world know about your free offer. The bigger and better it is, the more people will share it, and the more sign ups you’ll generate. It’s going to be a loss leader anyway - so you may as well go all out. If you generate long-term mobile contacts from a free giveaway, it’ll be well worth it. 

Tweet

Tweeting about special offers can work magic. Twitter is capable of disseminating information at incredible speeds, if an idea catches the imagination of enough people. You can even use apps like Viral to hide discounts until they’ve been retweeted a certain number of time, allowing you to control that 50% discount so that it works for you, or not at all. 

Themed Games

July 4th is a time for fun and games. Why not run a trivia quiz relating to the holiday. Offer a big prize to the winner, and multiple smaller prizes for runners up.  

Partner Up

Creating partnerships is an essential part of any business. It could be with other local businesses, but with the proliferation of social media accounts and other online networks, there’s a striking new type of partnership on the marketing scene: your employees. Most employees will be willing to spread your July 4th mobile marketing campaign to their friends and family, especially if it’s a fun video or themed song. If you have 25 employees, each with a hundred friends on Facebook…well, you can do the math!

June 25, 2015

Mobile Tech & the Travel Industry: What's Hot and What's Not

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According to Euromonitor, by 2017 over 30% of online travel bookings by value will occur over mobile devices. This is thought to result from online travel companies making their apps more attractive via location services helping travelers find the nearest hotels and restaurants. Vacation booking habits have changed dramatically according to new research from BuzzCity, as there’s been a 50% increase in mobile usage by business and leisure travelers. Some 30% of these travelers use mobile devices for last-minute bookings. 

It subsequently follows that travel companies need to make certain their websites are mobile-friendly so navigation is straightforward and users can enjoy a personalized, engaging experience. Since mobile use is increasing “the norm,” travel companies that don’t capitalize on mobile friendliness will certainly lose out. Whether via mobile, laptop, or tablet, such companies must strive to create a personalized, streamlined user experience. 

Personalization is definitely key. Some 74% of online consumers admit frustration when dealing with irrelevant content, as “bringing personalization at the early stages of travel inspiration” influences browsing and subsequently purchasing decisions. 

Apps remain a vital part of the mobile device user experience, according to Google’s 2014 travel study. 

“Leisure travelers mostly book via mobile websites, while business travelers mostly book via apps – both types of booking method are still key,” the study noted. Concerning those who booked trips on a device in 2014, 45% were leisure travelers booking via a mobile site on a browser, and 55% were business travelers. 

“Getting the experience right” is also critical for travel companies in 2015 and beyond, as conversion optimization is another essential digital priority. Since so many travelers book their vacations and business trips online, there’s no room for error in regards to the booking and check out progress. Frustrating user experiences make innovative marketing strategies to drive website traffic a waste. 

Travelers increasingly want the inside scoop on a hotel or location, with the “mobile augmented reality market” expected to increase to $5.1 billion by 2016 according to e-strategy/Juniper. For example, Marriott Hotels is currently using Oculus Rift developer versions to sell honeymoon packages. It makes it possible for newly-hitched couples in New York to immediately fly to romantic destinations such as Hawaii and London. 

This year is looking to be an interesting one for the travel industry, with the “battle for bookings” comprised of much more than owning big data. It’s in the way companies interpret said data and use it to create highly-personalized, highly-convenient user experiences across all platforms.   

 

June 16, 2015

How SMS can Save Summer

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As the weather starts to heat up, annual summer vacations enjoy a revival. Airplane travel has become a popular and affordable way to travel these days, yet it has taken forever for the air travel industry to catch up with the mobile revolution. In fact, while travel and hospitality seem to lead innovation regarding user experience depicted through mobile, air transportation has done little in the way of making flights more mobile friendly.

And it doesn’t stop there. There are several ways to improve a summer traveler’s experiences with the help of mobile. Here’s a list of improvements every vacation could benefit from.

 

Mobile Ticket Purchase

According to Text Marketer, one in five international vacations were booked via mobile device. Travelers love great deals, so when there’s an extra passenger seat available at a discount, communicating those savings to loyal customers can be a great benefit. Frost and Sullivan report that consumers are 98% more likely to respond to a SMS message compared to regular emails. Using mobile to showcase great deals is a win-win situation.

 

Mobile Check-in 

One of the most common complaints about air travel is a long check-in line. Instead of numerous lines for check-in, offering a mobile responsive check-in service provide allow passengers ease of mind while they make their way through security and to their final boarding gate. It’s one less step that could make a huge impact on a customer’s flying experience.

 

Retail Opportunities

When travelers are stuck with a long layover or change in flight schedule, nothing beats duty-free shopping. Retail locations in airports have become incredibly lucrative for a variety of vendors. SMS marketing coupons are 10 times more likely to be redeemed than mail or newspaper ads. Using beacon technology to offer special discounts or special offers is a great way to use mobile effectively.

 

In Flight Upgrades

Some aircrafts currently offer WiFi access for a small fee, but many planes have yet to be fully upgraded. While placing phone calls or texting may be unsafe, even in the future, it would seem that offering Wi-Fi access during all flights could make a customer’s flight much more productive and enjoyable.

 

Mobile Accommodations

In addition to improving mobile for air travel, hotel accommodations are jumping on the wagon. Hilton hotels recently announced a smartphone check-in service to debut sometime in 2016. The app will allow guests to search and purchase a room via mobile. The mobile device also acts as a room key and can quickly connect with hotel staff or services via text message.

There are several ways to save summer with unique mobile initiatives that will ultimately benefit both the traveler and companies alike. 

 

May 07, 2015

Infographic: Where Do People Use Smartphones?

 

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March 25, 2015

The Benefits of Adding MMS to your Mobile Marketing Campaign

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For companies that aren’t sure about how to integrate MMS into a mobile marketing campaign, the first step is to understand MMS capabilities then realize those through useful cases that haven proven effective in various enterprises. Taking a creative stance, positioning the right use of MMS in a marketing campaign is virtually limitless.  

First, let’s understand what Multimedia Message Service (MMS) allows an enterprise to do. An MMS message can send rich media content directly to mobile devices anytime, anywhere. It’s a powerful and effective tool that strengthens customer loyalty by keeping them informed with time sensitive information. An MMS message speaks consistently to branding throughout all marketing channels, with messages that are equipped to handle image, video, audio or mixed SMIL. It’s truly a 21st century marketing solution that engages customers via mobile device, which they are likely to have with them at all times.

 

MMS Use Cases 

MMS communication utilizes these capabilities to increase revenue by upselling customers with unique offers, special services and more. Recognizable applications of MMS are used by millions of people already in the form of useful services, like providing a boarding pass for a more efficient check-in at the airport. Financial institutions also provide useful applications by providing bank statements and security warnings. Further, important emergency alerts can be sent via MMS, warning users of dangerous weather or traffic. 

Now let’s consider the creative uses of MMS messaging to connect with customers. Shipment notifications would allow users to receive speedy information from a local shipment station. Customer service providers can communicate with customers by trouble shooting common problems and sending helpful video/audio messages. The result of providing this improved service would reduce the contact center costs. 

Wellness centers and pharmacies could continue a discussion with customers long after they leave the store by updating important medical information, providing healthy living tips or special offers on new products or services. What’s more, brick and mortar stores of every variety can more effectively engage customers by offering product information with QR codes placed on shelf locations. Once the code is scanned, a customer could watch a video featuring additional product information.  

MMS messaging works best when it provides useful information and services to the end user. The more a user increases their engagement with the message, the more likely the they are to build the kind of lasting brand relationships all enterprise should seek with their customer base and audience. 

March 20, 2015

Did American Idol Help Kickstart the Text-to-Donate Fundraising Culture?

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Aside from launching the music careers of several aspiring singers, American Idol can also be credited with inspiring a new way to raise money for disaster relief. 

The show’s primary voting system, which allows viewers to cast votes via their mobile devices, became a springboard for AT&T engineer Marin Croak who realized a similar use for the technology as hurricane Katrina tore through the Gulf Coast in 2005. 

Instead of transmitting fan votes via text message to an operator, Croak came up with a way to pass donations via text to participating charities. The donation would later show up as a charge on the person’s cell phone bill.

However, Croak recalls, during this time, that the use of text messaging was not nearly as popular as it is today. According to an informal poll taken in 2008 on AT&T’s website, approximately 22% of respondents reported having learned to text as a result of American Idol’s voting system—an interesting perspective attributed to the powerful reach of AI. The subsequent increase in text messaging may have also helped prepared voters to become donors.  

AT&T who originally set up American Idol’s voting system in the early 2000s, placed a patent on behalf of Croak in October 2005. And although AT&T currently maintains this patent, Croak says AT&T is not seeking to make the patent propriety—which is great news for nonprofits and disaster relief programs.

For example, in 2010 text-to-donate made its first major headline debut during the earthquake in Haiti. The relief organization collected an unprecedented $30 million via impulse disaster-relief donations— a term which describes the ease and accessibility of this technology. What’s more, these donations were collected $10 at a time. Other significant text-to-donate relief campaigns have included Hurricane Katrina and the 2004 tsunami in the Indian Ocean.  

Aside from generating these donations through a streamline system, nonprofits are now able to acquire donors, not just cash donations. Opening up this intimate communication channel may be more valuable than a $10 donation. Organizations can engage donors over time, build a relationship and collect future contributions. 

Notable organizations like the Red Cross, Salvation Army, GlobalGiving, Mercy Corps, and Saving the Children have all established similar text-to-donate programs. 

Although Croak holds dozens of patents, she is particular proud of this one, which has made an enormous difference in the way people interact with their mobile devices as well as in the world of philanthropy.