40 posts categorized "Ez Texting"

Last week we launched the Ez Texting Referral Program. Here's the deal: Refer a friend to Ez Texting using our refer-a-friend tool and as soon as they make a purchase we'll add 200 credits to your account. Rinse, repeat, and earn more credits.

You can automatically import contacts from popular webmail services like Gmail, Yahoo and others. We'll track everything for you. Got a Twitter account or a Facebook profile/page? We've got special short links for you to share.

You can watch your referrals as they move from invited to signed up to having made a purchase in a table on the refer-a-friend page inside your account.

Head over to Ez Texting to learn more or login now to get started.

If you've ever wanted to log in to your Ez Texting account when you're on the go you know that our full app can take a while to load on a smartphone. Today we're speeding things up, a lot. If you login to Ez Texting using any smartphone we'll automatically deliver a mobile optimized version of our application.

You can't do everything yet but all of our most popular features (aside from voice broadcasting and Keyword editing) are available in our mobile optimized site. In the next few weeks we'll be improving and adding to mobile version of our app, so if you have feedback, please be in touch.

If you’ve ever talked to us about mobile video you know that cross carrier multimedia messaging services (MMS) just aren’t there yet. Today we’re excited to let you know about a great service called MyBrainshark. MyBrainshark is a free online service that enables you to easily create, share and track online and mobile video presentations using your PowerPoint documents and your voice. If you have a plain old video file, that works as well.

So here’s how it works. Sign up for MyBrainshark – basic usage is free but the paid plans are well worth the upgrade, starting at only $9.99/month. Once you’ve created your account you can upload videos (or presentations – we’ll get to that in a minute) and they’ll automatically convert them into a mobile-ready format. They’ll give you a short link that you can add to your text messaging campaigns. MyBrainshark supports pretty much every smartphone. If you’ve been waiting for a way to enhance your mobile campaigns with video, the solution is here.

About the Powerpoints. MyBrainshark is guided by two philosophies. ‘Create once, share anywhere,’ is the first. Everything you upload to MyBrainshark is available on the web, can be exported to YouTube, and of course is available on mobile devices. The second philosophy is ‘Video Presentations…Anytime, Anywhere.’ Thousands of companies and organizations use MyBrainshark to share eLearning presentations and marketing materials. After you’ve uploaded your Powerpoint you can record a voiceover using your telephone, mic, or by uploading mp3’s and add background music for a multimedia viewing experience. If you’re one of the hundreds of trade shows or conference presenters who run at-event Keyword campaigns, MyBrainshark can take your campaign to the next level:

• If you’re giving a presentation you can encourage your audience to text in your Keyword. Add a MyBrainshark link to your autoresponder and provide attendees with a copy of your presentation – including an audio narration track.
• If you’re organizing the event you can do the same, providing everyone at the conference with keynotes, promotional videos and more.
• myBrainshark also works with QR codes, so you can use one video solution for your entire campaign.

For $9.95/month you can upgrade to MyBrainshark Pro, but if you use the promo code –JPLRPKGPDJ, they’ll knock 15% off that price. Among MyBrainshark Pro’s added features there are three we want to highlight:

• Remove myBrainshark site branding with the stand-alone player. This is perfect for a link inserted into your text message campaigns.
• Lead capturing and viewer identification are exactly what they sound like – and are great for business customers.
• Detailed reporting and alerts allow you to analyze usage and gauge the effectiveness of your video/presentations.

If you want to learn more about MyBrainshark for mobile, check out their blog post that covers all of their mobile tools – including their iPhone and iPad apps. Even better, if you want to see what you can do with MyBrainshark, watch their mobile presentation!

Ready to go? Try MyBrainshark now and start adding mobile video and presentations to your text messaging campaigns.  The promo code again is:  JPLRPKGPDJ

Check out this guest post over at iContact's 'Official Email Blog' How to Use Text Messaging to Compliment Your Email Marketing Campaigns

If you’re already an email marketing pro, you know the value of building upon your traditional marketing efforts. Text message marketing promises to change the way you contact your customers, just as email marketing already has.

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Not everyone receives their email on their mobile phone, and that’s where text messaging can extend your existing email campaigns and vice versa.

Head over to iContact to read the entire post.

Every so often we like to publish straight-forward guides that cut through the jargon typically associated with SMS marketing. Collectively our guides have been read tens of thousands of times - and we hope we've helped just as many people get started with SMS marketing. If you're new to the world of SMS marketing any of these guides should be helpful:

• The prospect of launching your first mobile marketing campaign can be downright scary. Mobile is a new platform, with new conventions, new language, and new metrics. Perhaps you’ve read a white paper in the past. It was probably dozens of pages long and filled with incomprehensible jargon. We understand where you are coming from. And that is why we put together this Ez Guide To Mobile Marketing With Text Messaging.
• Learn how to build a list of customers to text to. We’ll provide you with several examples of what has worked best in the past for our clients, as well as go through pitfalls and common mistakes so you can avoid making them yourself. Each example and idea will have to be tailored to what industry your business is in, but you’ll still have a wealth of knowledge to get going on building your subscriber list! Learn the Best Way To Build Your Opt-In SMS Marketing List.
• Complex technical information is great if you are a software developer. Unfortunately, it is not very helpful if you are a decision-maker considering whether a short code is right for your business or organization. And that is why we put together this Ez Guide To Short Codes.
• Marketers at Fortune 500 companies and small businesses alike are using text messaging in a number of innovative and effective ways. To help you understand the powerful use of SMS text messaging we've compiled 50 Fantastic uses of text message marketing.
• If you’re an active texter, chances are you’ve already used a mobile keyword. Even if you don’t text that often, you still might be familiar with keywords, even if you don’t realize it. As you’ll see in this guide, keywords power mobile coupons and contests, allow consumers to join your marketing list from their phone, and even let you send out mass text messages when on the go. Learn all about Mobile Marketing With Keywords.
• Mobile marketing is new, it is personal, and it allows consumers to stay in control. Survey after survey shows that consumers are open to mobile marketing messages. So short of opening up your own mobile marketing firm, how can you join this rapidly growing industry? Affiliate programs and reseller programs, offered by firms like Ez Texting, allow you to participate without putting up capital of your own. Learn about Mobile Marketing Affiliate Programs.

Want to learn about Ez Texting? Take a tour.

Hundreds of developers have added text messaging to their Ruby applications using our dead simple text messaging gem. Check it out at our Developer Center.

Shane Neman, Ez Texting's CEO, recently presented our case study of Saddleback Church at the DMA/Mobile Marketer Nonprofit Mobile Day:

Saddleback Church has a 360-degree mobile strategy in place that it uses to build a sense of community and increase charitable donations throughout its eight houses of worship.

The nonprofit uses SMS to make its services more interactive and to engage prospective members by integrating text messaging

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The Church first began mobile marketing via SMS. The church used SMS to poll audiences. This was a means of building a sense of community. However, Saddleback also used the answers it got to segment its audience.

Consumers were asked to text SADDLEBACK to 313131.

Consumers that participated in the polls were asked a question, which they replied to with three possible answers. They were then asked to provide their email address.

Saddleback Church was able to send emails to participants based on their poll responses. There were three variations of the email communication; one for each of the possible poll answers.

Read the entire article at Mobile Commerce Daily

Being one of the first companies to offer both mobile web and SMS ordering options back in 2009, Pizza Hut is no stranger to the growing popularity of mobile marketing. So far they have offered games to iPhone and Android users, as well as chances to win bread sticks and an application which allows users to order menu items from their mobile phones. This is only the beginning; Pizza Hut expects that the use of mobile will account for 50% of their future sales!

“We want our pizza to become a favorite memory,” Mr. Niccol said. “When I came on board five years ago, Pizza Hut didn’t even have a Web site where people could order pizza. In the future, I see mobile accounting for almost 50 percent of our orders,” he added.

To read the entire article, click here.

To learn more about mobile marketing, visit Ez Texting.

Campbell Soup has recently launched a contest which allows consumers the chance to win $500 by simply posting a picture of the soup’s new label via their iPhone or Android application. For every picture a consumer uploads, they obtain another sweepstakes entry.

“Mobile is an area of great interest to us, as we expand how we use all social media platforms.” said John Faulkner, director of brand communications at Campbell Soup.

To read the entire article, click here.

To learn more about mobile marketing, visit Ez Texting.

Mobile marketing is stretching into nearly every industry, including to end the abuse of animals. People for the Ethical Treatment of Animals (PETA) have launched their “Elephants Never Forget” campaign to raise awareness about the abuse of animals all around the world.

“Mobile gives PETA the tools to deliver our messages to a laser-targeted demographic of young music fans at the Vans Warped Tour and allows us to get the word out about our future initiatives,” said Joel Bartlett, director of marketing at PETA, Norfolk, VA.“No longer is a computer necessary to stay informed and get active for animals—that can now happen anytime, anywhere,” he added. 

To read the entire article, click here.

To learn more about mobile marketing, visit Ez Texting.