When thinking about marketing for your restaurant, SMS text messaging should be the main course for the affordability, reach and effectiveness that it offers.
While traditional means of advertising has its place ie. fliers, newspaper advertisements, commercials, etc., mobile marketing via text messaging has the ability like none other to put your brand into the customers' hands in an instant, at any moment and for just a few dollars per campaign. And, because the time and cost of creating a mobile SMS marketing campaign is so miniscule, the ROI has the potential of being exponential.
What makes text message marketing the successful alternative is the fact that mobile devices have become more and more prevalent around the world. It's also proven that text messages have a nearly 100% open rate making the message virtually guaranteed to be received and read. For the user, creating text campaigns is simple enough for anyone to use, quick and easy to track results.
As a business owner, simply serving your customers as they come and watching them walk out the door when they're done is like money passing through your fingers because the opportunity to turn those same customers into loyal clientele is missed. There is tremendous value in collecting contact information of your customers and growing your client lists as this allows you to create a built-in audience for your mobile marketing strategies, which becomes a go-to income source in addition to new daily traffic.
But, in order to start building these lists, you need your customers to Opt-In. Simply advertise a special promotion on a menu, receipt or other obvious place along with a shortcode and keyword(s) such as, "Text FREE PIZZA to 41414." Once customers text the keyword(s), they've opted in to receive future offers.
Now that you're growing a nice long list of customer names and phone numbers, your imagination is the only limitation to creating fun and valuable campaigns for you and your customers.
The Philadelphia-based Couch Tomato Cafe used mobile text marketing to offer a limited-time promotion of a free dish with purchase of a dinner. By the end of the promotion period, the restaurant estimated nearly 100 extra orders on a single day compared to the same day in a previous week. The value of the extra orders exceeded any cost associated with running the campaign, making the ROI a success. Read more about this case study here.
The simplicity of a quick and easy-to-read text message offering something for free or at a discount, for example, will grab the customers' attention enough to whet their appetite and bring them through your doors.
There are other ways of using mobile text marketing. Dominos Pizza uses mobile marketing trends to draw more attention to its social media platform. In order to get more college students to like its Facebook page, it advertised a keyword and shortcode during a basketball game offering a free pizza to anyone who texted the keyword and then "Liked" their page. By the end of the semester, Dominos collected nearly 2,000 fans on Facebook, which is used as another marketing tool, and ran more successful promotions that resulted in selling more pizza. Read more about the Dominos case study here.
SMS text messaging can also be worth its weight in gold on those rainy days. When business is slow and needs a boost, texting allows restaurants to quickly blast out offers within minutes. Devise a simple promotion offering a discount for lunch or introduce a new menu item and watch the orders roll in. Also, personalize your texts to create customer loyalty and sense of community by sending out special offers for birthdays and other special occasions.
Text messaging is the streamlined solution to your restaurant marketing needs. It's simple, fast and delivers results instantaneously, which is why so many businesses are turning to SMS marketing.