11 posts categorized "Food"

Pepsi and Coca Cola are two of the largest brand advertisers in the world so it is only natural that they are both diving into mobile:

PepsiCo and Coca-Cola have both introduced new mobile marketing programmes, each using location-based services to engage consumers.

For its part, PepsiCo has partnered with Foursquare to offer members rewards premised on habits beyond "checking in" at a set time or place.

If participants earn a "Gym Rat" badge, achieved by regularly exercising at sports centres, they could receive a bottle of SoBe Lifewater.

Should users work out early in the mornings, they are likely to be provided with items more suitable for breakfast, such as Quaker Oats and Tropicana.

...

Elsewhere, Coca-Cola has allied with SCVNGR, which specialises in delivering mobile "challenges", running a campaign primarily targeting teenagers.

It will "seed" ten shopping centres operated by Simon Malls on 26 November, Black Friday, asking customers to undertake challenges, like visiting certain stores or taking photos.

American Express gift cards and branded Coke merchandise are just some prizes up for grabs as part of this effort.

Online and print ads are to be supplemented with signs in malls, carrying taglines including "This mall has secrets. Unlock them."

Read more at warc.

The Houston Texans, a national football team, have recently announced a two year promotion which ranges from sending injury notifications to updates regarding who just landed a touchdown via SMS messages.  McDonald’s, MasterCard and Whataburger have signed on to sponsor this mobile marketing program and their advertisements will be broadcasted across the field.

Here is a screen grab from one of the McDonald's sponsored polls. 

To read the entire article, click here.

To learn more about mobile marketing, visit Ez Texting.

“We want our pizza to become a favorite memory,” Mr. Niccol said. “When I came on board five years ago, Pizza Hut didn’t even have a Web site where people could order pizza. In the future, I see mobile accounting for almost 50 percent of our orders,” he added.

To read the entire article, click here.

KFC recently launched a new marketing campaign that includes a football game, SMS messages and a delicious new chicken sandwich. KFC's new campaign includes a free game available to everyone who has an iPhone and includes banner ads that promote their new sandwich.

‘The objective of the campaign is to drive awareness of KFC’s Doublicious sandwich among adults 18-49 years old, while focusing in on adults 18-24 years old. KFC wanted to secure placement in highly relevant consumer areas to drive awareness for Doublicious and help drive lunch-time decision-making among the target audience.’

To read the entire article, click here.

To learn more about marketing via SMS messages, visit Ez Texting.

"Viking Cooking School contacted Ez Texting to implement a couponing program for current and prospective students to boost class enrollment and establish and ongoing dialogue with their customers.In order to generate sign-ups, the school sent out an email to their existing customer database with a link to Ez Texting’s custom Web widget to opt-in and also instructed students to text VIKING to 313131 to join their SMS list.One recent text filled eight class spots, valued at $79 each--a single text message that cost less than $15 dollars to send resulted in an additional $632 dollars in revenue."Ez Texting allows us to offer our customers a special service and communicate with them on a frequent basis with information they are interested in receiving,” Vicki Willoughby the manager of public relations and marketing has said.

We're always looking out for new, interesting uses of text messaging...and everyday we're amazed at what we find. Today we heard about farmers in the Philippines using SMS text messaging to optimize rice production:

Farmers can now text back and forth with a central farming advisory, thanks to a system instituted by the International Rice Research (IRRI) council in conjunction with the Philippine Department of Agriculture. No, they won't be playing walkey talkey all day with rice-paddy-command-central. The system is automated: rice farmers text information about their particular farm, and back comes advice on amounts, source, and timing of fertilizers for growing use. The Agriculture Department hopes this will streamline production of rice and make more efficient use of resources in different regions.

Read the entire article @ Lay Scientist.

We just published a brand new mobile marketing case study about how the Viking Cooking Schools are using Ez Texting to communicate with their students and fill empty class slots!

Check out the Viking Cooking School Case Study now!

SFGate's Tech Chronicle reports on Google's innovative attempt to disrupt yet another market:

The Mountain View Internet colossus said it will send out window decals to more than 100,000 U.S. restaurants, shops and hangouts that have proven popular on Google's search engine and map service. The stickers will proclaim the businesses a "Favorite Place on Google," helping to lure customers in much the way "Zagat Rated" signs or framed newspaper reviews have done for years.

But Google being Google, there's a technology twist.

Each decal will include a unique bar code that consumers can scan with the cameras on their mobile device -- like iPhones or Android-based handsets -- to find reviews and coupons or eventually submit their own feedback.

Users may have to download a so-called QR-Code reader application for this to work.

Google explained in a blog post: "This launch is part of our overall effort -- online and offline -- to provide you with the best local business results whenever you're trying to figure out where to go, whether it's a trendy Cuban restaurant in Philly, a comics shop in LA or a hip hotel in NYC."

And just how do you qualify for this program? By adding verified data to Google's small business listings, which helps Google enhance the quality of a notoriously difficult to cleanse set of data:

The company said that business owners who want to be identified as a "Favorite Place" must unlock their local business listing at its business center. They can't pay for the privilege of receiving a coveted sticker, but can improve their odds by ensuring the information about the business is accurate and adding content like photos, videos, menus and coupons, Google said.

Read more at SF Chronicle.

Taco Bell has been telling us to think outside the bun for years. It now seems that they have applied that same thinking to their mobile marketing strategy:

Taco Bell's marketing team did their research before they launched the app:

And there's even more to this soon-to-be-very-successful campaign: "The app also has a store locator link that helps find the nearest Taco Bell."

Great campaign all around!

Read more @ Mobile Marketer.

Ad Age has a great mobile marketing success story:

Read more @ Ad Age.