Games

22 posts categorized

January 04, 2016

Nintendo Launches First Mobile Game

 

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Nintendo fans can finally celebrate their beloved gaming system on their handsets. In March of next year, Nintendo will launch its first-ever mobile app, Miitomo, a communication focused game interface with customizable personal avatars.

Earlier this year, Nintendo announced its partnership with DeNA, a fellow Japanese company focused on mobile apps and development. Together, the duo is committed to bringing Nintendo’s familiar game style to the handsets of millions of users around the world, as well as launching a new online gaming community. 

In addition to its social focus, Miitomo will also focus on entertainment and include internal mini games and other gasification features. There are even discussions about linking the game to users’ Facebook friend lists so that players can communicate with people already in their social spaces. 

Currently, the only revenue potential built into the free-to-play game is clothing users will be able to purchase for their avatar. 

Despite obvious links to the gaming community, Nintendo hasn’t been on the forefront of handset gaming. The partnership with DeNA has been something Nintendo avoided speaking about as recently as January 2014. 

According to Nintendo’s rep at the time, “Nintendo’s intention is not to make Nintendo software available on smart devices.”

Despite Nintendo’s early resistance, the company has made a few things about the mobile developments perfectly clear. For one, DeNA and Nintendo will only be working on original games specifically optimized for the smartphone experience—that means you’re not going to see Mario or Luigi on your handset anytime soon. 

What’s more, all the existing Nintendo IP will be eligible for development by the new license. So, even though Nintendo says no Mario Cart for the iPhone 6S, it’s possible all of that might change sometime in the future. 

 

What the Future Holds

In some ways, it feels like Nintendo is testing the waters before it dives straight into the mobile game world. Depending on how things go with Miitomo, the company may gain some much-needed confidence.

However, all of this raises interesting questions about the success of one gaming platform and its potential success crossing over into new territory. Can Nintendo make a successful game for handsets? Or will it regret the discussion to cross over if Miitomo doesn’t play out to plan?

Nintendo fans should be open-minded come March of next year. They may not get exactly what they’re expecting, but it could be something better.

December 07, 2015

Holiday Party Calendar

Planning a holiday event is one thing. Making sure everyone shows up at the right time and place is another. To help you manage the party season more effectively, we've put together a Communications Calendar. Don't let anyone miss the memo. Or the fun. Happy Holidays!

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November 24, 2015

Saving Lives with Mobile Technology

 

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The thought of surgery being performed by a robot might be a bit too close to science fiction for folks to stomach. However, the healthcare industry is quickly approaching the intersection of once far-fetched medical technology and a global need for better healthcare. 

Mobile technology is a huge part of this growing trend in health sectors across the country, and the world. In fact, mobile advancements in healthcare are predicted to play a large role in saving lives, and influencing preventative medicine. Here’s a closer look at some of the specific mobile advancements on the cusp of this fast-approaching technological horizon:

 

Healthcare and Gamification 

Along with making medical technology more available, creating ways to empower and proactively engage patients for long-term success is just as important as medical prognosis. 

Gamification involves adding game elements to the outpatient process and preventative repertoire to help patients stay on track with a diet, take their medicine, and maintain healthy habits.

We’ve already seen great examples of this in mobile apps like Luminosity, for brain stimulation, and HAPIfork, which monitors healthy eating. By incorporating mobile technology into the medical paradigm, doctors can help patients well after they leave the hospital. 

 

Comprehensive Communications 

Mobile is also a unique tool in healthcare because of the communication access it delivers and its ability to spread information democratically. The Internet and digital resources play a large roll in this as well, but mobilizing these resources has added millions of new Internet users to the healthcare network.

In 2014, mobile Internet access surpassed desktop usage—in other words, the mobile community is farther-reaching than ever before, making it possible to share, crowdsource, store, and gather pieces of medical information on a globalized network.

 

Saving Lives 

Aside from these abstract healthcare improvements, mobile technology has the ability to save lives immediately. For example, UNICEF has implemented a mobile communication system in one of the most dangerous and densely populated areas in the world: the Gaza Strip. 

Using mobile technology, school children in these areas are able to attend school more regularly, and safely, by allowing school administrators to communicate with parents directly. School administrators can send out SMS messages warning parents of potential treats, as well as let them know when school will resume. Since 2011, 29 schools have used this program regularly, and more than 11,000 students are benefiting from the results. 

From 3D printing and robotic nurses, to wearable tech and live-streaming surgery, the future may be in fact be closer than we think, and mobile technology has found a relevant niche within this growth to do its part in making the world a healthier and safer place to live. 

October 08, 2015

6 Halloween Marketing Ideas for SMBs

 

Everyone’s favorite spook-tactular holiday is approaching, and with it comes the opportunity to drive more customers to your small business. Check out a few of the super-cool Halloween-related possibilities for small business marketing to implement while you enjoy the beautiful fall season: 

 

Welcome Trick-or-Treaters

Participate in a trick-or-treat event with other area businesses, or simply welcome costumed tykes into your store. Put treats that relate to your business in bags, such as candy featuring your business name, pencils, erasers, small note pads, and pencils. Kids love getting small toys in addition to candy, so feel free to be as creative as you want.

 

Create a Haunted House

Turn your business into a haunted attraction, and have your employees dress up as various ghosts and goblins. For example, if you have a retail business with aisles of merchandise, turn each aisle into its own special “haunt.” Encourage employees to get really creative with their costumes, which they’ll be all about if they love Halloween. Provide a discount that’s attractive to parents bringing their kids to your business, such as 10 or 15 percent off certain merchandise. Giving away coupons to customers upon their completion of a haunted house is also a fun possibility. 

 

Offer a Halloween Promotion

Send email coupons or codes to customers that are only good on or around Halloween. Text message codes are another possibility. Decorate your store as extensively as you want—or as much as your budget allows—to further draw people in and look for decorations in dollar and “five below” stores. Dress up in a creative costume and have employees do the same, which again they’ll likely be excited about. 

 

Hold a Costume Exchange

Show your dedication to the community by hosting a costume exchange. It’s not only a great way for customers and potential customers to cull and subsequently procure new costumes for cheap, but it’s also a way to familiarize locals with what you offer. Besides, people will likely jump at the chance to get rid of old masks of politicians and find something fun without spending a small fortune. Halloween costumes are expensive, after all!

 

Throw a Halloween Party

Make your business Halloween party central! Host an open house that allows consumers to learn more about your business while enjoying mystery punch and pumpkin-shaped sugar cookies. Designate a section for games, which will keep kiddies occupied, and offer freebies such as temporary tattoos, face painting, and of course plenty of candy. Ensure party-goers leave with goodie bags that feature more freebies and lots of information about your business, including business cards. For best results, make certain all freebies feature your business name and contact information. 

These are just some of the many ways to use Halloween to your small business’s marketing advantage. Have fun and get creative, and don’t forget to ask employees for their input and help. Most people love Halloween, and are excited to participate in anything involving the spooky holiday. Have fun! 

September 05, 2015

5 Ways to Mobil-ize Your Fall Marketing Strategy

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As kids return to school and tans start to fade, you know summer is officially over. For mobile marketing campaign managers, the shifting seasons provide an ideal opportunity to regroup and devise some thematically-appropriate ideas. To help you, we’ve put together some mobile marketing tactics sure to boost revenues during Fall…

 

Autumn-ate Your Website

Give your homepage a Fall makeover to show your audience that you are up to the minute. A themed blog post or two can - if this one is anything to go by - will give you fresh, topical content! 

 

Think of the Children!

Offer school-related special offers and promotions. If you’re in clothing retail, push seasonal outfits - try the local college campus to reach students, and give them discounts to engender brand loyalty.

 

Support Local Sports Events

Most of the major sports seasons kick or tip off during Fall. Capitalize on this by getting involved with your local team. Many large high schools have established, sponsored athletics programs, and small schools currently lacking something similar might be amenable to you approaching them with ideas. Of course, sponsorship requires an outlay of money, the return on which may not be easy to track. One thing you can be sure of: if you get your name attached to a team, there’s a guaranteed weekly audience for the rest of the season. If you’ve got the budget to go all out with free t-shirts, samples and coupons, it could turn into a lucrative long-term partnership.

 

Thematic Social Media Engagement

As with your website, letting your audience know that you’re constantly in tune with current events will project a positive brand image. Use social media to engage your audience, and share seasonal links and special offers. Social media is a great tool for receiving feedback, so listen to what your audience has to say and respond in kind.

 

Mark the Main Events

Fall is punctuated by two main holidays: Halloween and Thanksgiving. You’d be crazy to ignore these massive commercial opportunities, so make sure your office does something for each. If appropriate for your business, why not run a Trick or Treat day for kids? Encourage your workforce to dress up, and document the event for sharing on social media. When Thanksgiving rolls around, send out cards to your customers to let them know you’re grateful for their business.

Making the most of Fall is easy with mobile. You can easily scale up a mobile marketing strategy that seemed to work at the micro level, and if you want to keep everything low-budget, there is still much you can do - you just have to get creative. 

 

September 02, 2015

How to Keep Your Smartphone in Tip Top Running Condition

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Smartphones are capable of performing so many tasks, there’s almost no digital activity for which they can’t be used. Problem is, they’re still handheld devices with limited space, and too much media - especially big files like music and video - will quickly prompt the dreaded alert: storage space is running low. 

It’s a first world problem, to be sure, but no less irritating when you’re in the middle of filming an important event and you have to scramble to free up space. Thankfully, there are some shortcuts to freeing up space in a bind. Let’s take a look at the steps you can take to keep your mobile device running smoothly:

 

Identify the Worst Offenders

The first order of business is to find out which apps and data are hogging the memory. On iPhones, go to Settings > General > Usage > Manage Storage; on Android, tap Settings and then Storage - the Apps entry will give you a breakdown of every app. 

Now there are decisions to be made. Is there anything you don’t use at all? Are there apps you could easily download again in future that you don’t need to run right now? Deleting a couple of games and bulky apps will usually solve most space issues - and even trashing some of the data contained within an app frees up a surprising amount of memory, as we’ll see…

 

Cleaning Up

Apps hoard a lot more data than many people think. Cached Spotify playlists; stored episodes on iPlayer; cookies in Chrome; offline webpages stored in history; maps in navigation apps… the list goes on. Cherrypicking the least useful elements from all of these will clear up a lot of space. 

For Android devices, try going to Apps in Settings and selecting entries to clear caches and temporary data. The Privacy section (both iOS and Android) lets you erase temporary files. Don’t forget the ready availability of third-party apps designed to help you clear space. Android is particularly well-served in this regard, with apps like Clean Master and The Cleaner offering good results, both in terms of clearing junk data and improving security.

 

Backing Up

For some reason, backing up mobile data using external hard drives is not as popular as it should be. Sure, most people will do this with their laptops and desktops, but smartphones - which have drastically less memory - tend to be isolated. It needn’t be this way.

Take a few minutes once a month to dump photos, music and video from your mobile device onto a hard drive or in the cloud. There’s no shortage of options to achieve this end, on both iOS and Android devices. In-built apps like iCloud and Google Photos work well, as does Dropbox, but whatever method you plump for, it makes sense to back everything up twice (once in the cloud, once on a hard drive).

 

The Nuclear Option

Still not happy with how your phone is running? If all else fails, and you’ve backed up every file you want to keep, you can always opt for a factory reset, which will make your device run like new.

September 01, 2015

Infographic: How Mobile Has Transformed Education

In 2015, the vast majority of American teenagers have access to some kind of mobile device, and most classrooms provide Internet connectivity. Textbooks have been replaced by tablets and e-readers, and new apps are constantly being developed to help our young people learn more effectively. There's no doubt about it: within a generation, technology has made education practically unrecognizable to those of us who  attended school with nothing more sophisticated than a calculator...

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August 28, 2015

How to Reach Students with Your Mobile Marketing Campaign

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There’s a good reason marketers scramble to get the attention of college students. Sure, they’re increasingly hard to reach, but according to a new eMarketer report, college students are “poised to out-earn and outspend non-college millennials for decades to come.” 

There are 19 million college students in the US, and nearly all of them are mobile users engaged in multiple social networks. These networks have become the primary playground for creative marketers, as they bypass traditional media buys with shareable content. 

 

The Social Student 

College students aren’t just looking to be entertained. According to the report, students are influenced to buy by several factors including peer recommendations and money-saving discounts. While this may or may not be surprising, it does speak to the tech-savvy side of millennials—marketers can’t just throw money at targeted mobile displays or video. A student-targeted mobile marketing campaign needs to be cleverer than that.  

According to Michael Hanley, an advertising professor at Ball State University, “About 65 percent of students report receiving mobile ads, and 70 percent of them don’t like it.”

Social campaigns are the remedy to this marketing problem. Matt Britton, CEO of MRY, a creative and technology agency headquarter in New York, said, “The most effective form of social media marketing is always creating content that’s highly shareable.” 

 

Short and Sweet 

To keep marketers on their toes, the sharable content should also be compact—small enough to consume within the restrictive space of mobile screens and short attention span of the college user. 

“When you think about people on their phones,” Britton continued, “they’re scrolling so quickly that if you try to come up with long-form content, they’re not going to take time to read it.”

Some apps are built for this kind of content; SnapChat and Vine, for example, proliferate this kind of content with an emphasis on creativity and viralability. Marketers simply have to find ways to appeal to students from within these and other social networks to succeed in communicating new products and services. Explore what these apps can do for your next mobile marketing campaign.

 

Say Less, Show More 

Britton also advises the use of imagery as a means to communicate more effectively within the time and size constraints. Instagram is one app that has defined the practical use of creative imagery to build brand recognition and communicate sales and discounts. Moreover, GIFs have recently increased in popularity across nearly every social media channel, which really drives home Britton’s point.  

Does this mean the written word is doomed on the Internet? As far as marketers are concerned, it would seem so, with long-form content being replaced by hashtags and images that are presumably worth 1,000 words. As for the students, most of their reading must get done in textbooks. 

 

 

July 20, 2015

World Cup Hat Trick Heroine Gets 124 Text Messages Per Goal

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On Sunday, July 5th 2015, the world witnessed the fastest hat trick ever performed on a soccer field in the World Cup Finals. The player, Carli Lloyd, managed the amazing maneuver within the first sixteen minutes of the final match versus Japan, earning a total of four goals that veritably sealed the win for the US women’s soccer team. A hat trick has only been performed a handful of times in any professional soccer game, let alone the World Cup Finals. (The last time a hat trick was successfully executed in the World Cup Finals was in 1966, by England’s Geoff Hurst.)

Ponder for a moment the shockwave that this hat trick unleashed in the world of international football. Not only was the event shocking for players and fans in general, but it also comes years after another World Cup Final in which the US was defeated by the same country – Japan. It should come as no surprise that this past week’s finals were one of the most watched events in televised sports history.

Soccer Meets Social Media

The blogosphere and Twitterscape also reflected the ubiquitous nature of the historic hat trick. In a single week, the World Cup Final has been written about by several sports websites of note, particularly ESPN.com, Sports Illustrated, and Grantland. Further, Carli Lloyd herself has added over fifty thousand new followers on Twitter as a result of her extraordinary plays.

While Lloyd’s accomplishment is surely impressive, the most legendary statistic about the hat trick might not have anything to do with soccer, but rather the amount of messages she received on her smartphone during the match. Carly Lloyd claims that she received over 372 text messages over the course of the hat track. Essentially, this means that she received an average of 124 text messages for each goal that she made during her hat trick.

 To put that into perspective, imagine the amount of time you spend reading and responding to text messages. Perhaps one minute for each? Hence, Lloyd would have to spend a minimum of six hours to respond to all of the messages she received during the game! 

Contact EzTexting for Bulk Texting Help

For someone to receive such a myriad of texts in such a short time is astounding. Fortunately, modern technology makes it simple to prepare a response as a bulk SMS text message to be sent out to all of those adoring fans. With EzTexting, you can easily develop several different types of responses, depending on how you wish to address your recipients. And thanks to our competitive pricing, you can bet that our services will defeat the competition. So if you, like Carly Lloyd, are being inundated by massive texts from your customers, try out EzTexting to get on the ball for your business.

July 01, 2015

Mobile Marketing Tactics for July 4th

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Independence Day is around the corner, and that means a marked increase in consumer spending across a variety of industries. As per the overall trend away from desktop, the majority of online shoppers will search on their smartphones, so it’s important to target mobile device users if you want to make the most of the holiday. 

Whatever line of business you’re in, give your July 4th a boost with some of these mobile marketing tactics:

 

Social Media Photo Competition

Use the power of social media to drive user engagement. A photo competition relevant to your industry, with a Independence Day-themed hashtag, can start the all-important online conversation. Do it right and you may even go viral!

Give Free Stuff Away

People. Love. Free. Stuff. That’s unlikely to ever change, which makes freebies the evergreen classic of the marketing world. Start an text message marketing campaign to let the world know about your free offer. The bigger and better it is, the more people will share it, and the more sign ups you’ll generate. It’s going to be a loss leader anyway - so you may as well go all out. If you generate long-term mobile contacts from a free giveaway, it’ll be well worth it. 

Tweet

Tweeting about special offers can work magic. Twitter is capable of disseminating information at incredible speeds, if an idea catches the imagination of enough people. You can even use apps like Viral to hide discounts until they’ve been retweeted a certain number of time, allowing you to control that 50% discount so that it works for you, or not at all. 

Themed Games

July 4th is a time for fun and games. Why not run a trivia quiz relating to the holiday. Offer a big prize to the winner, and multiple smaller prizes for runners up.  

Partner Up

Creating partnerships is an essential part of any business. It could be with other local businesses, but with the proliferation of social media accounts and other online networks, there’s a striking new type of partnership on the marketing scene: your employees. Most employees will be willing to spread your July 4th mobile marketing campaign to their friends and family, especially if it’s a fun video or themed song. If you have 25 employees, each with a hundred friends on Facebook…well, you can do the math!