One of the many digital markets that mobile technology has advanced is the online gaming industry. The increase in smartphone and tablet use has resulted in a serious increase in gaming activity that will only become more significant over the next few years.
According to mobile analysts from Juniper Research, the number of players using smartphones and other mobile devices to gamble online will increase by a staggering 100 million over the next five years. The total number of mobile gambling users is expected to reach 160 million by 2018.
Attracting New Players Every Day
Mobile gaming is attracting new players all the time, thanks to innovative options for playing and interacting with other gamblers. Playing mobile casino games with gamblers around the world is one of the ways the online gaming landscape is changing, while online casino platforms are more readily available in gamble-friendly states such as New Jersey and Nevada.
A More Immersive Gambling Experience
Players are increasingly leaving their desktops and laptops behind in favor of mobile device gambling, which provides a more immersive, more convenient experience. Gambling operators are scrambling to keep up, and many hope to earn at least half their online revenues from mobile sources in the coming years.
Serious Spike In UK Gambling Revenue
The UK online gambling industry has benefitted greatly from mobile technology, as industry revenue increased from £5.6 billion ($8.07 billion) in 2010 to £7.1 billion ($10.2 billion) in 2014. Numbers are expected to climb even higher by 2018.
The Global Online Gambling Market Report
The Global Online Gambling Market: Trends And Opportunities is a 60-page research report on the online gaming industry that noted the huge increase in gaming worldwide and unsurprisingly projected an even greater increase over the next five years. The report includes detailed regional analysis of Europe, North America, Asia, and the Middle East, and also takes a look at key market opportunities.
Additionally, the report highlights factors driving the online gaming market. They include an increase in mobile use, resulting in more mobile gaming, and assorted technological advancements contributing to online gaming expansion. Tech advancements have also contributed to an increase in customer demographics.
Two Major Challenges
The report notes two major mobile challenges faced by online gaming companies. The first is viable software handling, and the other is cyber security issues.
Other Gaming Industry Changes
In addition to revolutionizing the online gaming industry, mobile technology is also taking gamers away from their consoles. Mobile video games such as Clash of Clans and Angry Birds arguably led the way, with global mobile game revenue in the billions.
Problematic for Those With Gambling Issues?
One potential problem regarding the accessibility of this gambling option is what it will mean for those with gambling addictions. Games that are readily available on mobile devices could lead to problems for players who traditionally had to wait until they were home or at the casino to gamble.