History Of SMS

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October 28, 2014

Send a Spooky SMS for Halloween

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As the Halloween marketing machine moves into fifth gear, the usual glut of ghostly products and services have hit consumers like a ton of pumpkins. This year, everyone’s talking about paranormal text messages.

SMS is the perfect medium for mediums. But while this very modern iteration of the spine-chilling prank is new, it has its roots in much older technology. Spooky calls from the dead have been cited as proof of an afterlife since the advent of the telephone.

The first phantom caller was reported in 1886, a mere decade after Alexander Graham Bell invented the phone. In 1915, an S.O.S. was apparently received by a Norwegian ship. The troubled vessel? It was, the story goes, the Titanic – which famously sank three years earlier. The incident was the first ghostly Morse code – but it was far from the last. 

In the 80s, fax machines got in on the act, with supernatural warnings blipping and honking their way into offices and homes – usually around this time of year. Everyone with an email account has received some kind of ‘pass this on or terrible deed x will befall you and your family’ message. No doubt there have been tweets purporting to be from the Other Side. Wherever there’s a new technology, the dead are using it to reach out to their loved ones.

Whether or not you believe these fanciful tales, sending a spooky text message around Halloween is tremendous fun. If you’re looking for ideas, there are plenty of scary suggestions online. Many of them suggest that the long-dead are remarkably tuned in to youth slang. Even better, with this app you can send screams along with your message to heighten the atmosphere of dread.

If creeping your friends out isn’t really your scene, but you still want to get into the Halloween spirit, there is a veritable encyclopedia of poems and epitaphs out there, all relating in some way to the scary season. For a classier Halloween text message, throw out some lines from Shakespeare’s doom-laden Macbeth – ‘The Witches Spell’ is the obvious choice here. Or there’s John Donne’s 17th Century classic, ‘The Apparition’ – perfect for summoning that Halloween spirit. For Scots, what better than the Robert Burns epic, simply titled ‘Halloween’?

October 21, 2014

Five Telltale Signs of a Text Scam

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Email and snail mail scammers have added a new, very personal communication medium to their fraud arsenal: SMS. Text messaging scams are unfortunately becoming more commonplace, and as such it’s important to know what the indicators of such scams are. Check out five surefire signs of a text scam and know what to look out for should you receive strange messages: 

 

1) 11-Digit Numbers

Text messages from legitimate businesses are actually sent from the company’s number and do not come from unidentified mobile numbers. This is true even if the text body includes the name of the company, so don’t be fooled if a strange number claims to be a particular company.

 

2) “Winning” Raffle Prizes

Plenty of text scams begin by saying the user has “won” a raffle and includes steps on how to claim the supposed prize. Designed to trick users into handing over money or load credits in exchange for the prize, these fake winnings certainly spell scam. Remember that unless you entered into a specific contest, there’s no real prize at the end of the text message tunnel. Never, ever offer bank or similar information to “raffles” you did not enter.

 

3) “Share-A-Load”

Another way text scams extort user money or load credits is via “Share-A-Load” transactions. This scam accuses the subscriber of racking up additional charges. It gives the victim a message format to send to a mobile number for a “refund.” The message often looks as follows: [Company Name] LTE Advisory: Your postpaid account has been charged P500 for LTE use. Is this a wrong charge? Text 500 send to 2936XXXXXXX for REFUND.” Additionally, adding the ‘2’ in front of the 10-digit cell number turns the message into a “Share-A-Load” transaction.

 

4) Problems With Relatives 

Text messages claiming trouble with relatives who live abroad is one of the most common text messaging scams in existence. The “relative” has an issue while living or traveling abroad and requests monetary assistance through load credits or money transfer services using a “new” prepaid number. This new number is another way to trick users into Share-A-Load transactions.

 

5) Government “Messages”

Government agencies do not, repeat, DO NOT perform transactions through text messages. Any text message claiming to be from any government agency is a definite scam, including those that note raffle prize wins. The “agency” may not even exist.

Instead of responding to text message scams, inform your service provider of suspicious activity. Report all mobile numbers used, and never provide bank information or send money. The more informed you are, the better off you’ll be should you encounter a text message scam. 

September 17, 2014

(More Than) Texting From Your Computer

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As many iPhone users know, it can be a breeze to respond to iMessages whether you have your phone or not. Due to the fact that Apple has designed the iMessage platform to run on Mac, tablet, and smartphones alike, users have the benefit of sending and receiving messages from a computer if they want to. But what if you don’t have this luxury? Perhaps you are using another type of smartphone or you prefer PCs. Well, now you have an answer.

A new platform called Pushbullet serves to mirror all of the content on your android device, sending it to the computer of your choice. And yes, this includes text messages.

Many will argue that they don’t need to send or receive texts from their computer, but note all of the powerful benefits. First of all, mobile phones have much smaller interfaces with tiny on-screen keyboards that can be difficult to navigate. When you attempt to type on them, they autocorrect your every word. Were you to type the text message from your computer, you could type the whole text message on your regular keyboard – some without even looking at the screen.

When you work on a computer all day long (as most people do these days), isn’t it easier to send and receive text messages without having to look down at your phone every few seconds. Sending and receiving SMS messages from your computer is easier on the eyes and the neck. Also, you can turn off the loud text alert in the office without worrying about missing texts due to silent mode.

The Pushbullet platform also provides messaging history. If you have more than one mobile device, you can review all of your messages at once, along with any documents currently on the mobile device.

Pushbullet technology allows users to send a variety of items from their computers to their phones, save SMS attachments on a computer’s hard drive, and seamlessly transfer links between computer and phone. Essentially, Pushbullet has a variety of options for Android/PC users that can increase productivity immensely, which is arguably even more significant than sending a text messages from a computer.

September 10, 2014

How Americans Use Text Messaging

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According to the most recent Pew research, 90% of adults have a cell phone of some kind, and 58% have a smartphone. Nearly a third of all cell phone owners describe their device as ‘something they can’t imagine living without.’

And the thing they can’t live without most of all is SMS. Texting is the most commonly used non-voice application of American mobile phones. Previous Pew research indicated that 73% of adult cell phone owners use the text messaging feature on their phone regularly. For under 30s, that percentage is closer to 100, with twentysomethings sending or receiving an average of 87.7 text messages per day. 

Go younger still – to the under-24 category – and you start to wonder how the ‘youth of today’ gets anything done. According to the research, 97% of 18-24 year olds use text messaging, and the number of daily SMS messages send or received by individuals in this group is, on average, 109.5 – twenty-three times that of the baby boomers. The median texter in the 18-24 demographic sends or receives 50 texts per day. A quarter of them report sending or receiving more than 100 texts per day, and 12% claim to send or receive more than 200 messages on an average day. 

Using the Data

Having a clearer understanding of texting habits will help you devise a more complete, rounded mobile marketing strategy. It’s essential to integrate your mobile and email campaigns so they benefit from one another. An email/text one-two punch can really drive home your message, and both channels provide users with a way to engage directly with your business. How can you achieve this?

Well, SMS is ideal for short, time-sensitive communications. We know most recipients read texts within minutes of receiving them, so there’s no better way to issue a limited time special offer, or notify people of last minute alteration to schedules. Email, on the other hand, is perfect for sending denser content with more detailed information.

Remember too that 43% of consumers access their emails via a mobile device, so both channels are easily cross-referenced. This single point of access promises to be a major driver of consumer engagement as smartphone penetration continues unabated. Don’t let your next mobile marketing campaign do without it.

 

September 09, 2014

Texting at the Movies

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Smartphones may have made our lives easier, but for screenwriters, the proliferation of mobile devices has made compelling, modern-day storytelling that little bit harder. Look around most public places in 2014 and a fair percentage of the ‘characters’ are completely immersed in their phone, heads bowed, the faint glow of the screen barely illuminating their frowning concentration. They’re getting a lot of work done, but it’s not exactly the stuff of nail-biting drama for anyone watching. 

This mass migration of human interaction from lips to touchscreens has thrown up some significant challenges for Hollywood. To gauge the impact this has on our daily lives, one only has to think about how many movies set before the 21st Century would be ruined by modern technology. It’s for precisely this reason that many filmmakers have turned their attentions to historical dramas, in which characters have to carry parchments on long, arduous journeys in order to get a message through. The dramatic possibilities are inherent. Will the letter make it? Will it be intercepted? Is it really from whom it purports to be from? None of these questions are an issue with SMS messaging.

Not that Hollywood hasn’t done it’s best to meet the challenge head on. For much of the noughties, movies took a literal approach to depicting SMS, opting for close ups of phone screens, often with comically large text, and cut with equally laughable reaction shots.

More recently, the modern revamp of Sherlock made some improvements to the depiction of SMS, with the content of text messages hovering around the senders and/or recipients. The typography bears no relation to any smartphone font we know of. By using this technique, the film has future-proofed itself, and will not date as badly as those mid-noughties, pre-smartphone movies filled with antiquated cell phones that tend to compromise the suspension of disbelief. 

Certainly, it's a lot better than most ceulloloid depictions of the internet. Copyright issues mean few movies can use Google (The Internship excepted), which leads to absurd inventions like 'Finder'Spyder', a made-up search engine used in lots of tv and big screen production. 

August 20, 2014

The Big Mobile Marketing Match: Email vs. SMS

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No doubt about it, email marketing has been king for many years in the new media advertising realm. The accessibility to potential clients, coupled with low-cost delivery has proven to be a boon for marketing campaigns across the board. Since spam filters have enhanced and email open rates have decreased, however, SMS text message marketing has taken a leading spot in digital advertising.

First off, there are a great deal more mobile users than email users. According to a study by Ericsson in 2014, there are reportedly 4.5 billion mobile users in the world. This number does not include users who own and use multiple devices. Each of these users has the capability of receiving a text message via SMS. The Radicati Group recently reported that there are a projected 2.5 billion email users around the globe. Essentially, that’s about 45% more people who can receive SMS versus email.

SMS, unlike email, has not yet been impacted by spam – at least not in the same fashion. Often emails that are completely legitimate are considered spam simply because inboxes are inundated with junk mail. This has driven down the possibility of connecting with readers of email, with only 22% of messages having the opportunity to be opened and read by email users. SMS, in contrast, has a 98% open rate by mobile users, with only 1% filtered by spam text messaging.

Think about how the average mobile user addresses a text message versus an email. For years, email users have complained about the content of their inboxes, scrutinizing the subject lines to determine if each email is worth opening. When mobile users receive texts, however, they choose to open virtually all of them. It is still natural for mobile users to assume a text is coming from a more trusted source, whereas email users are highly skeptical of the correspondence they receive – especially if they do not recognize the sender. Perhaps as text marketing is adopted by more companies, this trend will alter toward the high filtration rate of email filtering. On the other hand, with such strict guidelines set forth by the FCC when it comes to SMS marketing, the level of spam texting may stay significantly low for quite some time.

The real benefit of SMS marketing is the increased rate of return. It’s true that companies must still market via email, just as they must continue employing traditional advertising channels. But the open and click-through ratio for text messaging far surpasses that of email or traditional marketing methods. The numbers don’t lie – consider ramping up your marketing game by developing an effective SMS campaign today. You’ll be happy with the results.

August 11, 2014

Mobile Brings 1:1 Marketing Full Circle

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Mobile marketing is the modern face of advertising. Sophisticated tools like geo-location software and mobile apps are stripping away the barriers between business and consumer, affording even the most modestly-budgeted mobile marketing campaign to foster precise, personalized relationships with an audience that never stays still, but for whom smartphones are a constant companion.

If the technology is cutting edge, the concept of one-to-one marketing is anything but. It dominated the commercial landscape until the middle of the 20th Century. Before radio, television and print media were widely available, the romantic image of the door-to-door salesperson selling his wares directly to customers was very much a reality. ‘The user experience’ – as nobody called it then – was top notch: a sales rep came to your home, demonstrated the worthiness of their product and, perhaps most importantly of all, put a face to the brand.

This marketing strategy provided accountability, intimacy and transparency, but was ultimately put to bed by the rise of mass broadcasting technology. Instead of reaching a few thousand people by sending out a hundred reps to knock on doors, businesses could reach millions in one go via a television commercial. For much of the post-war 20th Century, big advertising meant big networks and big money. Corporate muscle (devoid of accountability, intimacy and transparency) ruled the roost and the little guy was out in the cold. Who could compete?

The advent of cable television dealt the first blow to this monolithic, monopolized marketing culture. By appealing to niche markets on specialized channels, the company message might reach fewer people, but the percentage of conversions would be higher. Slowly but surely, broadcasting was superseded by narrowcasting.

Narrowcasting allows marketers to:

  • Disseminate messages to different demographics and adjust each message accordingly
  • Make sure content is only available to specific groups
  • Provide high levels of relevance to the recipient

The trend started by cable television went stratospheric with the arrival of the internet, an ultra-targeted information portal that didn’t have to predict what people wanted; you could find exactly what you needed by filtering out everything else. Direct marketing wasn’t just back in business – it was business.

But the web solution also presented a problem: market fragmentation. One of the earliest constituents of the internet lexicon to take root in the public imagination was ‘SPAM’ – and it wasn’t because people liked it. In addition to filtering the information they wanted via search engines, people were ignoring the information they didn’t want by automatically trashing unsolicited emails from businesses. As soon as every business was shouting from the same platform, the public simply turned the volume down. By the mid-noughties, online marketing was threatening to become white noise for all but the richest of traders, who could afford to roll out costly SEO campaigns and buy space on premium web real estate. 

Just when it looked like marketing power would once again be predicated on deep pockets, SMS messaging stepped into the breach with a more refined approach. Ironically, commercial texting’s wilderness years were brought to an end with the rise of the smartphone. Mobile devices are no longer simply convenient portable versions of landline phones. They are indispensable hi-tech appendages, the use of which is beginning to overtake desktop as people’s primary point of access to the web.

This increased focus on handheld devices has done wonders for SMS messaging. While consumers continue to spam filter emails, more than 90% of text messages are opened and read within minutes. Long before the humble text became a mobile marketing strategy, it was used primarily for personal communication. As such, it is a trusted channel, and mobile marketing campaign managers have cleverly reciprocated that trust by building opt-in only contact lists. In 2014, the holy grail of mobile marketing tactics is to transmit a unique message to individuals who want it, tailored to their wants and needs.

This new, consent-driven iteration of 1:1 marketing is allowing companies to reach customers on their own terms, and to offer preference-based special offers. Personalized marketing is back – and you don’t even need to leave the office to do it.

August 03, 2014

Hispanic Market Growth Reaches New Heights

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Though we are still in the early days of mobile marketing, new technologies are allowing businesses to share their brand in revolutionary ways. Reports about new advertising techniques and ways to reach consumers on their mobile devices are flooding the blogosphere. But are advertisers paying attention to the changing face of the mobile marketplace? The real news flash: The Hispanic Market represents the fastest growing segment in the U.S.

This information from the Census Bureau and Nielsen is not really new. Marketers have been watching for years as this minority has grown into a significant force in the advertising world. Currently about 1 in 6 Americans are Hispanics. By the year 2050, however, Hispanics will represent one-third of the entire American populace.

These statistics are even more significant when we look at buying power. Hispanics command over $1 Trillion dollars in spending capital. The media have been aware of their buying power for a couple of years now: in 2012, the U.S. media spent $7.9 billion in advertising dollars that target Hispanic consumers.

Market analysts have been mining this data to find out what makes Hispanic consumers tick. The average age of Hispanics is 28 years old, and nearly 8% of Hispanics use their mobile devices to seek out content. Neilsen studies have shown that Hispanics outpace all other ethnic groups in mobile downloads of music and photos, and they are more likely than others to watch video on their mobile phones. Most Hispanics age 18 or older spend about 4.5 hours per day using social media. About half of Hispanics use social media during purchases, in the form of product reviews, the best deals, and to share their own shopping experiences. By incorporating this data into their strategies, mobile marketers have the opportunity to take advantage of how and where Hispanics spend their money.

Hispanics are also heavy phone users. On average, they send and receive more than 900 texts per month – more than any other ethnic group. Also, they make an average of thirteen calls per day, which is 40% more than the average U.S. consumer.

Hispanic consumers have a history of committing to certain brands. They are 25% more likely to follow a brand than the average U.S. adult. In a recent survey, 38% of Hispanics admitted that they generally select certain brands when they have customer loyalty programs. In a similar fashion: Hispanics are 18% more likely to follow a celebrity. 

According to Nielsen, Hispanic video viewers are 68% more likely than non-Hispanic White viewers to watch video on the Internet, and 20% more likely to watch video on their mobile phone. This may be due to the fact that Hispanics are less likely to have internet access at home than the average U.S. consumer (14% less likely, in fact).

There is a wealth of data available surrounding customers in today’s fast-paced world of mobile marketing. Knowing the ways that Hispanics choose to do business can give you a leg up against the competition. By approaching the Hispanic population with a mobile app, service, or direct mobile marketing, marketers can successfully target a consumer base that practice brand loyalty and constant engagement. It’s time for mobile marketers to wake up to the thriving Hispanic market.

July 31, 2014

Beyond Marketing: 4 Unexpected Uses for SMS

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SMS messaging has become a key component of any mobile marketing strategy. It’s use as an advertising tool has been well documented – not least on this very organ – but there are all sorts of weird, wonderful ways to leverage the power of text. Schools, community groups, churches and even emergency services have begun incorporating SMS into their processes. We’ve cherry picked our favorite unusual uses of SMS messaging outside of the mobile marketing realm…

Finding Lost Pets

Companies like MobiPet are helping pet owners locate lost furry friends. When notified of a lost animal, they send photo alerts by text message to registered vets, animal shelters and pet owners within a 30 mile radius. Animal lovers have rallied round the idea which, unlike microchip implants, is non-invasive and requires no equipment apart from a camera-enabled mobile phone with text message capability.

Donating to Good Causes

Text-to-donate has proven highly effective at engaging people who don’t donate to charity by other methods. In 2007, a Super Bowl commercial raised $10,000 within seconds for the victims of the recent tsunami in Asia. The Haiti earthquake relief effort also benefitted from a text campaign, with the Red Cross eventually pulling in $32 million for victims. The success of text-to-donate is owed to the simplicity of the process. People too busy to go through the hassle of visiting a website and uploading credit card information can simply reply to a text message and have their donation applied to their phone bill.

Emergency Alerts

Closer to home, Hurricane Sandy – the second costliest hurricane in the US since records began – had a devastating impact on local businesses, but SMS proved to be a true survivor in the face of infrastructural collapse. Businesses and emergency services used SMS to keep residents up to date on the weather and how the damage it caused would affect them. 

Talking to Home Appliances

‘Smart appliances’ allow their owners to control them remotely via text message. Appliances are programmed to respond to a series of commands, so if you have an unexpected guest coming to your house, and you don’t have time to go home and clean, you can send a text to your robotic vacuum cleaner or mop. Intelligent SMS systems are also being used in fridges to tell owners what they need to pick up from the store, and even suggest recipe ideas!

July 29, 2014

How to Text From Your Laptop

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There are a variety of ways to send a text message from your laptop. Of course, you must have the recipient’s phone number and a connection to the internet. Now, once that’s established, start texting… And the best part is: there is no fee for you to send a single text message through the internet. (Standard messaging rates to apply to recipients though.)

Here are several ways that you can send a text message from your laptop:

1)    Send a text message from your email account.

If you know the recipient’s cell phone service provider, enter the recipient’s number the field where you would ordinarily enter a his or her email address. Next, you’ve got to couple the number with the proper domain name, depending upon the recipient’s mobile phone provider. The domain suffixes for various companies are as follows:

-        T-Mobile: @tmomail.net

-        AT&T: @text.att.net

-        Sprint: @messaging.sprintpcs.com

-        Verizon: @vtext.com

Verizon is especially versatile. If you use the suffix @vzwpix.com, you can also send photos and video over the internet. To recap: the recipient’s email address should read something like 9876543210@vzwpix.com, if you were sending a picture message to the phone number (987) 654-3210. If the recipient replies, the response will come back to your email address.

2)    Send a text message from a provider website.

Both Verizon and AT&T allow you to send texts to recipients, provided you have an account with them. Just sign in to your My Verizon Account (http://www.verizonwireless.com/b2c/myverizonlp) or your My AT&T account (https://www.att.com/olam/passthroughAction.myworld) and you will be able to send text messages from your laptop. T-Mobile also offers text messaging capabilities, but only to recipients that are T-Mobile customers (https://my.t-mobile.com/Login/). Check with your provider to see if they offer this, and be sure to note if you are restricted to their network.

3)    Send a text message through a free SMS website.

There are websites dedicated to sending text messages over the internet. It may be best for you to Google which websites you would prefer to use – there are a great deal of them to choose from. I recommend these three:

-        Send SMS now (www.sendsmsnow.com)

-        Ez Texting (www.EzTexting.com)

-        Txt2day (www.txt2day.com)

Many of the free SMS sites, however, may require you to sign up for service with them, and/or provide an email address with which to receive responses to your text messages. But this is a small price to pay for the ability to send free texts. Plus, these online SMS services will allow you to send bulk messages to thousands of recipients at once, after uploading a contact list.

Imagine the possibilities! You could send dozens and dozens of free text messages – right from your laptop. If you have a curated message to send to several recipients, you may want to consider one of these methods to reach out to customers. And if you can send them a text with a call to action worth responding to, those recipients will more than likely text you back.