Last week, mobile marketing software company Swrve raised $30 million in funding to further the company’s goal of global expansion and product development. To date, the company has raised more than $50 million, with this latest round led by Evolution Media Partners and Irish investment firm TPG Growth and Participant Media.
The funding money was a huge victory for Swrve and its CEO Christopher Dean, who recently helped acquire adaptive.io, a data automation platform for mobile.
With help from the latest round, Swrve and adaptive.io are positioned to roll out the latest produce line called Swrve Amplify, which allows clients to manage multichannel campaigns with real-time targeting data.
“We’re excited about the simplicity of Swrve Amplify in allowing us to make real-time decisions based on all of our data sets,” said Dean.
What he’s referring to is a combination of predictive analytics, which contain an evolving behavioral algorithm that predicts user behavior, segmentation, AB testing, and in-app messaging. The sum of these parts has resulted in the California-based company’s major success; today Swrve is considered the word’s leading mobile marking automation platform.
In 2015, Swrve made considerable headway in terms of building out its client portfolio. Earlier this year, Swrve added The Guardian, Condé Nast, Glamsquad, Warner Brothers, and Microsoft to a growing client list.
Important Mobile Developments
“Mobile has reached a point where brands and games can’t ignore it,” said Dean.
In addition to improving and simplifying omnichannel communications, Swrve is attempting to fully measure the app user’s collective behavior online as a distinct category of activity from the spectrum of devices and channels we choose (or don’t choose) to interact with every day.
The end game is a more sophisticated advertising and marketing strategy for business, and what will hopefully result in more meaningful and relevant content for users.
With the addition of $30 million, Dean and Swrve have found a bit of breathing room to let the innovation process begin.