Mobile Coupons

40 posts categorized

September 16, 2014

Touchpoint Device Incentivizes Brick and Mortar Customer Tap Ins

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Getting push notifications in front of customers is one of the primary concerns of the modern mobile marketing campaign, but it’s important to remember that sending your message to smartphone screens is a highly personal – invasive, even – activity. That’s why any mobile marketing campaign must be conducted with care and sensitivity.

Enter Tapcentive. The San Francisco-based firm recently launched an automated platform that allows customers to earn coupons, points and other rewards by tapping their phone to a $35 ‘Touchpoint’ device. The small device contains a Bluetooth Low Energy (BLE) beacon and a near field communications radio (NFC), both of which detect the tap of a customers phone. Android phones already carry NFC chips, and Apple is expected to follow suit with its latest iteration of the iPhone. Here’s how it works: 

  • A customer taps the Touchpoint device when they enter a retail store
  • The store’s app launches automatically or, if the customer does not have the app, can be downloaded via the Touchpoint platform (along with an instant reward)
  • A mobile marketing communication channel is now opened between customer and brand – all instigated by the consumer

This last point is crucial. The thinking behind Tapcentive is that greater engagement with the opt-in process translates to greater long-term engagement with the brand. It’s a cocktail of pull notifications, push notifications and straight up incentives. 

And, according to the brains behind the innovation, there’s a lot more to come. Tapcentive plans to add more features capable of reaching the customer via social media, website, email and text messaging.

The notifications themselves are also breaking new ground, representing part of the ‘gamification’ of mobile marketing. For example, a store might set up a game in which the customer wins a coupon for going around the store and tapping Touchpoints in four different departments. Another game might reward every 25th customer who taps a Touchpoint, or register them in a sweepstakes.

It’s all centrally managed via a web portal which plans the types of content available at each Touchpoint, and the triggers by which the platform will start communication with customers. There’s also the standard built-in analytics tools to measure the effectiveness of each mobile marketing campaign. If you’re interested in mobile marketing innovations, keep an eye out for the telltale Tapcentive Touchpoints in stores near you!

August 31, 2014

Building an Effective Drip Campaign

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Connecting with customers can be difficult in an age of technology, when consumers are being bombarded by advertising from all directions. Due to such high spam rates, the effectiveness of email marketing and snail mail advertising has dropped significantly. That’s why marketing these days takes repetition, repetition, repetition. By creating a good drip campaign, you can raise the chances that a prospect will not only open your marketing message but ultimately invest in an ongoing relationship with the brand.

A drip campaign is a time-released set of automated messages via either email or text marketing. These messages are cued by certain triggers, from click-throughs and sign-ups, to a series of messages sent out according to a scheduled calendar. Drip campaigns are designed with one purpose in mind – to pique the interest of potential customers over continued engagement. Here are some great ideas when it comes to an effective drip campaign:

  • Be Clear on the Conversion

When setting up a drip campaign, always be clear on exactly what you would like from the customer. Is the end goal to receive a purchase, a sign-up, or a referral? Create a clear conversion goal for the campaign and an extremely coherent pathway for the customer to get there. Make sure the call-to-action is concise and simple, and the conversion process is as easy as can be. If customers don’t quickly understand what to do next and how to do it…they probably won’t do anything!

  • Strengthen the relationship

Think about how to build better relationships with customers. Personalized messages can go a long way when it comes to strengthening customer relations. Address clients by name, and send messages from a personal account whenever possible (rather than from an obviously automated one). In addition, be sure to send customer greetings on special holidays and birthdays. Consumers appreciate attention to detail and feel connected to brands that address them personally.

  • Provide value

Customers must see the benefit in engaging with a brand. Every email or text message should contain content that clients find useful. Include links to engaging articles and blogs, announce exciting events, comment on current trends, or offer them participation at upcoming webinars. Sending customers special or exclusive offers is perhaps the best way to provide value in a drip campaign.

  • Automate with excellence

Be choosy when it comes to message automation. Make sure the email or text marketing service you choose meets all of your brand’s needs. The auto-responder should have follow-up capabilities, exhaustive analysis of metrics, and matchless reliability. Don’t waste your time with second-rate services, as there are several reliable and affordable marketing companies to choose from.

With drip campaign best practices in your marketing arsenal, you are bound to gain some traction with current and prospective clients. Start planning and testing a drip campaign for your business to stand out above the milieu of advertising spam.

August 11, 2014

Mobile Brings 1:1 Marketing Full Circle

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Mobile marketing is the modern face of advertising. Sophisticated tools like geo-location software and mobile apps are stripping away the barriers between business and consumer, affording even the most modestly-budgeted mobile marketing campaign to foster precise, personalized relationships with an audience that never stays still, but for whom smartphones are a constant companion.

If the technology is cutting edge, the concept of one-to-one marketing is anything but. It dominated the commercial landscape until the middle of the 20th Century. Before radio, television and print media were widely available, the romantic image of the door-to-door salesperson selling his wares directly to customers was very much a reality. ‘The user experience’ – as nobody called it then – was top notch: a sales rep came to your home, demonstrated the worthiness of their product and, perhaps most importantly of all, put a face to the brand.

This marketing strategy provided accountability, intimacy and transparency, but was ultimately put to bed by the rise of mass broadcasting technology. Instead of reaching a few thousand people by sending out a hundred reps to knock on doors, businesses could reach millions in one go via a television commercial. For much of the post-war 20th Century, big advertising meant big networks and big money. Corporate muscle (devoid of accountability, intimacy and transparency) ruled the roost and the little guy was out in the cold. Who could compete?

The advent of cable television dealt the first blow to this monolithic, monopolized marketing culture. By appealing to niche markets on specialized channels, the company message might reach fewer people, but the percentage of conversions would be higher. Slowly but surely, broadcasting was superseded by narrowcasting.

Narrowcasting allows marketers to:

  • Disseminate messages to different demographics and adjust each message accordingly
  • Make sure content is only available to specific groups
  • Provide high levels of relevance to the recipient

The trend started by cable television went stratospheric with the arrival of the internet, an ultra-targeted information portal that didn’t have to predict what people wanted; you could find exactly what you needed by filtering out everything else. Direct marketing wasn’t just back in business – it was business.

But the web solution also presented a problem: market fragmentation. One of the earliest constituents of the internet lexicon to take root in the public imagination was ‘SPAM’ – and it wasn’t because people liked it. In addition to filtering the information they wanted via search engines, people were ignoring the information they didn’t want by automatically trashing unsolicited emails from businesses. As soon as every business was shouting from the same platform, the public simply turned the volume down. By the mid-noughties, online marketing was threatening to become white noise for all but the richest of traders, who could afford to roll out costly SEO campaigns and buy space on premium web real estate. 

Just when it looked like marketing power would once again be predicated on deep pockets, SMS messaging stepped into the breach with a more refined approach. Ironically, commercial texting’s wilderness years were brought to an end with the rise of the smartphone. Mobile devices are no longer simply convenient portable versions of landline phones. They are indispensable hi-tech appendages, the use of which is beginning to overtake desktop as people’s primary point of access to the web.

This increased focus on handheld devices has done wonders for SMS messaging. While consumers continue to spam filter emails, more than 90% of text messages are opened and read within minutes. Long before the humble text became a mobile marketing strategy, it was used primarily for personal communication. As such, it is a trusted channel, and mobile marketing campaign managers have cleverly reciprocated that trust by building opt-in only contact lists. In 2014, the holy grail of mobile marketing tactics is to transmit a unique message to individuals who want it, tailored to their wants and needs.

This new, consent-driven iteration of 1:1 marketing is allowing companies to reach customers on their own terms, and to offer preference-based special offers. Personalized marketing is back – and you don’t even need to leave the office to do it.

June 23, 2014

5 Essential Mobile Marketing Tactics for Local Businesses

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SMS messaging and other mobile marketing tactics are an invaluable asset for any local business. Cheap, fast, regionally targetable and highly effective, a mobile marketing campaign can help you compete for custom in your area without the need for a huge budget.

As exciting as this brave new world is, many small businesses are hesitant to step into the future. By their very nature, local businesses are often small, serving a limited geographical area, and proprietors may have limited knowledge of marketing campaigns that go much beyond a website and local directory listings. They may not have thought about the possibilities of new technology simply because it hasn’t been necessary.

But instead of allowing your lack of knowledge to overwhelm you, do some research on how to take your marketing strategy to the next level. It could ensure your long-term survival.

The first step towards creating a vital, effective mobile marketing campaign is to optimize your website for mobile. Go back to your web developer to see if they can do this, or find someone who can. A mobile optimized site is easily navigable and viewable on a small screen, and improves the user experience compared with a desktop design, ultimately resulting in more traffic and conversions.

Once you have a mobile-friendly website, there are myriad options at your disposal for promoting your business to mobile users. The positive effects will be obvious, but more importantly, they are easily tracked and analyzed so you can see what works best for you. It’s been predicted by industry analysts that small business spending on local mobile marketing tactics will double every consecutive year for the next five years. Indeed, 41% of small business in the United States are already planning to increase their mobile marketing spend. If you want to join their ranks, consider some of the following essential mobile marketing tactics:

1) Email

Email is a great place to start. Everyone now uses email intuitively – all you need to do is adjust your messages so they are mobile-friendly:

  • Use a single column layout
  • Use 14 size font for body text and 20-24 for headings
  • Keep the headline character count to less than 40 characters
  • Make calls-to-action easily clickable (without zooming) for small screens
  • Ensure content is concise and readable without scrolling 

2) SMS

After successfully dominating social communications during the 90s and 00s, text messaging is flourishing as a commercial channel. Conservative estimates put the open-and-read rate of SMS at 90% - and that’s within a few minutes of the message being received. A few tips for effective SMS messaging campaigns:

  • Strike a professional but friendly tone
  • Keep content brief
  • Offer something of value, such as discounts and time-limited deals
  • Include a link to your website so recipients can easily access more detailed information 

3) Social Media

According to one recent study, some 40% of Facebook’s revenue now comes from mobile. If you’ve been paying even the slightest bit of attention over the past few years, you’ll already have a Facebook page (if not – get one!). Now, look at it in ‘public mode’ on your smartphone. Is it easy to read and navigate? Is the most important information displayed prominently? There are multiple things you can do to improve the mobile user experience:

  • Encourage visitors to your store to take pictures of themselves and tag the photos with your location
  • Keep updates limited to a few words. The shorter the post, the more attention-grabbing it will be
  • Download the Pages Manager app to help your adjust your settings and view activity on your page
  • Make sure your listing on Facebook Local Pages is accurate

4) Directories

Listing your company with online business directories is a crucial part of boosting your web presence. You can post multiple listings within the space of a few hours and trust us: it will be a day well spent. Start with major directories like Yelp, Yahoo and Foursquare. If you’re in the food industry, get your business listed on GrubHub and other popular user-oriented sites. Encourage customers to leave reviews – the value of positive online comments cannot be overstated.

5) SEO

Hire a competent, plugged-in SEO consultant who is up-to-date with the latest trends in mobile marketing. Your mobile site should feature rich content like videos, and be kitted out with the proper redirect codes so that users are seeing what you want them to see. A proper SEO strategy is plays a significant role in boosting web and foot traffic, so ignore it at your peril.

June 12, 2014

Mobile Marketing Tactics: Buy Online, Pick Up In Store

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In an era when Amazon.com can deliver almost anything imaginable – by delivery truck or even via drone  – consumers have increasingly come to expect items for purchase to be not only inexpensive and widely available, but also shipped to them quickly and conveniently. As a result, brick-and-mortar retailers everywhere are struggling to keep up with emerging technology. That struggle can be especially difficult in the midst of elevated demand for free shipping when retail margins are already growing thin.

The good news is that savvy retailers are figuring out ways to harness mobile technology to better meet consumer demand and simultaneously increase in-store foot traffic. Leveraging the power of SMS text marketing campaigns, retailers are urging their mobile customers to order items online and pick them up in-store.

Consumer Convenience that Also Benefits Retailers

Because of the high cost of shipping, increasingly more retailers are seeking cost-saving measures that include delivering purchases directly to stores instead of homes, as well as allowing customers to return mobile online purchases in-store, among other strategies.

Not only do omnichannel efforts help save retailers an enormous amount of money; shoppers appreciate the flexibility these choices afford them. During the past holiday season, for instance, more than one in three online shoppers in the U.S. said they would like the ability to pick up, in-store, items that they had ordered online. The added bonus of offering such an option to consumers is that more mobile online customers come through retailer's doors as a result, increasing the likelihood they will make additional purchases.

In-Store Pick-Up Gives Online Mobile Consumers More Control

While home delivery may sounds appealing on the surface, it becomes a hassle when consumers arrive home after a long day at work just to find that a delivery attempt was made when no one was home. Therefore, more than 80 percent of shoppers consider knowing when a package will arrive to be the number one most important service that mobile online shopping can offer.

In practical terms, giving consumers better control of when a shipment arrives can mean several things. One strategy is to use SMS texting campaigns to alert opted-in consumers that they may pick up items they've ordered online, in-store, as soon as the items arrives. Alternatively, customers may also be permitted to reserve an item online and then both pick it up and pay for it at a nearby store location. In addition, consumers may be given the option to buy the item online via an SMS text link and then retrieve it from the store at a later date.

Allowing in-store returns of mobile online orders, as well as alerting consumers that they may place orders using online catalogs while in the store, are a few additional strategies that offer the consumer increased convenience while also increasing in-store foot traffic. All of these improve the likelihood that mobile consumers will make additional on-premise purchases. In the end, these strategies create a win-win scenario for both businesses and satisfied customers alike. 

May 28, 2014

Mobile Tech Saving Small Businesses Billions

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A compelling survey commissioned by AT & T claims small and medium sized businesses in the US have saved $67.5 billion a year by adopting mobile marketing tactics like SMS messaging and mobile coupons. Smartphone targeting has almost achieved full market penetration, with 94% of small businesses using them, up from 85% last year. Smartphones are saving companies 1.24 billion hours and $32.3 billion annually, according to the report.

Other mobile devices are having a similar impact on commerce. Tablets purportedly save $19.6 billion, and a staggering 754.2 million hours annually. Mobile apps have given back close to 600 man hours to small businesses, and saved them $15.6 billion per year.

Clearly, these figures spell fantastic news for budget-conscious startups. Entrepreneurs can now pump that surplus time and cash back into their business to increase productivity and improve customer engagement. Cost-cutting measures are welcomed by any business, of whatever size – but it’s the time saving possibilities that are relished most by survey respondents: 9 out of 10 small businesses who use mobile applications said the principal benefit was reducing man hours, and most of those estimate annual savings of up to $6000. 

Cathy Martine, AT & T’s president of enterprise business solutions said in an accompanying statement:

"In the current economy, mobile technologies are critical to enabling small businesses to save tremendous amounts of time and money by helping them do more with less. As a result, we're seeing more and more small business owners and employees turning to mobile technologies to not only keep them connected but to put them ahead of the curve." 

As a mobile marketing strategy, well-designed apps put brand recognition and awareness firmly in the hands of business owners, allowing them to offer a proprietary tool capable of boosting ROIs without absorbing the long-term costs usually associated with traditional marketing campaigns. The use of mobile apps has increased by 65% in the last two years alone. Some 77% are using multiple apps, and a significant 5% uses 20 or more apps, with GPS and mapping programs comprising the lion’s share.

One of the most striking benefits of mobile apps is the ‘open all hours’ appeal. According to the survey, the average number of days on which business is conducted via smartphone exceeds the average number of days the company is open for business. While small and medium sized businesses are open for an average of 5.7 days per week, close to half of all respondents with smartphones are making deals seven days a week.

The lessons are clear: if you are a small business and you still don’t have a mobile marketing strategy, now is the time to join the party. The results are proven to be fast and affordable, so get with mobile marketing now, and you will feel the benefit before the year is out. 

May 16, 2014

Keeping Your Reputation in Check

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Reputation management is a key part of any comprehensive marketing campaign. Where more traditional marketing techniques actively promote your business, reputation management attempts to stem any negative feedback or outright calumny that may haunt your online presence.

When you think about how easy it is to go online and spread false or ill-founded information about an individual or a business, it becomes obvious why reputation marketing is so invaluable. To wit, an example:

Joe Pubblico runs a small chain of Italian restaurants. They are well regarded throughout the local area, and even attract visitors from far-off places. The food is fantastic, and the ad campaign is well executed. Their mobile marketing strategy includes regular discounts (and discounts for regulars!) and they let people know about special offers via SMS messaging.

For a mid-priced franchise, Pubblico’s is about as good as it gets. The notices on Yelp, GrubHub and other culinary user review sites are all excellent. Trouble is, Joe has a personal falling out with an old friend. It’s nothing to do with business, and the restaurants continue the same high level of service their customers have gotten used to. But Joe’s ex-friend holds a grudge, and has a lot of time on his hands. Using different names, he leaves multiple bad reviews on the aforementioned sites in which he claims Joe’s outlets offer poor service, worse food, and have a problem with pests.

After years of building his business, investing money in SMS messaging and online mobile marketing campaigns, Joe is threatened with ruin by these defamatory claims. While it may be time consuming and ultimately pointless to pursue the removal of anonymous reviews, one thing Joe can do is generate his own good publicity online. If executed in the right way, a reputation marketing campaign will serve to push down the negative reviews and leave only the fair reviews.

SMS messaging can play a part in this reputation restoration. After all, Joe has a long, loyal list of contacts whom he can reach out to, either to ask for online support, or simply to warn them of the defamation that’s going on regarding his business.

However Joe does it, the bottom line is this: great reviews convert new customers, bad reviews put them off. Studies have shown that more than 70% of potential customers trust online reviews as much as a personal recommendation. For small business owners, developing a five star reputation through SMS messaging and other forms of mobile marketing is the hardest thing they need to do - but keeping that reputation doesn’t necessarily come easy.

 

May 06, 2014

How SMS Sweepstakes Campaigns Are Helping Boost Business


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Sweepstakes campaigns can be an excellent means of promoting brand recognition and awareness, thus bringing customers through your door. Traditionally, these sweepstakes marketing campaigns have been carried out through print media, but technology makes it possible to reach a much wider audience today.

While email marketing may have initially been considered a solution to the unfortunate “junk mail” reputation that has traditionally plagued sweepstakes campaigns, it's a sad fact that we need look no farther than our inboxes today to understand that email is suffering the same fate. While search engine marketing may be the hi-tech answer to some quandaries that traditional marketing cannot solve, sweepstake campaigns, by contrast, may be unique in that most potential customers do not typically seek them out.

SMS Sweepstakes Campaigns Give Consumers Just the Nudge they Need

This is where SMS text messaging sweepstakes campaigns come in, especially for industries like fast food and retail clothing, which draw customers in to their chain of stores on a fairly frequent basis. While customers do not necessarily need to eat their meals at fast food chains or to purchase a new shirt every several weeks, the cost of these small luxuries is not perceived as prohibitively high for most consumers. Hence, it only takes a small amount of brand suggestion to get customers through the door.

One thing that has become a constant necessity in the eyes of most consumers today, on the other hand, is mobile phone access. People carry their mobile devices with them at all times, which is why almost 100% of the text messages people receive are opened and read. That fact makes SMS texting an invaluable strategy when it comes to a successful sweepstakes campaign, especially for industries like casual restaurants and retail shopping that so heavily rely on consumer suggestibility.

Recent Successful SMS Sweepstakes Campaigns

Among the companies recognized as carrying out the top SMS sweepstakes campaigns recently are Hooters, JCPenney, and popular bourbon whiskey manufacturer Jim Beam. Hooters' campaign offered consumers the opportunity to win a trip to a destination of their choice. Jim Beam, as part of its nationwide Live Music Series, ran a campaign urging users to enter to win a VIP trip to the last summer concert by opting-in to its SMS program with a special keyword texted to a shortcode.

Sweepstakes winnings need not be extravagant or expensive, however. JCPenney won its place in the spotlight for its own sweepstakes campaign merely by running an Easter promotion encouraging customers to attend a one-day in-store event to receive a free pair of children's bunny ears. At the end of the day, what it comes down to is that consumers, when left to their own devices, will spend their time and money where and how it needs to be spent; however, they are open to suggestion when it comes to having the opportunity for a pleasurable experience.  That pleasurable experience may come in the form of a delicious side of french fries, a new outfit, a free trip, or a festive pair of bunny ears for Easter.

Consumers won't necessarily have time to seek out comfort and fun twenty-four hours a day, seven days a week, but when a simple text message can remind potential customers just how easy it can be to partake in such pleasures, they are certainly open to suggestion. SMS text message sweepstakes campaigns, therefore, are a great way for companies to put their brands, as well as what those brands can do for consumers, front and center in potential customers' minds. 

April 24, 2014

Save Money & the Environment with Text Coupons

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What could be better than the money consumers save when they decide to use your coupons and become a new customer? How about the costs your business can cut by trading in the wasteful paper versions of those coupons for their mobile counterparts? In addition to the money and paper that they save, offering text coupons also means reaching more customers. Therefore, mobile coupons have great potential to further boost the bottom line through a much greater return on investment than what traditional paper coupons can offer.

Mobile Coupons are More Likely to be Seen than Traditional Coupons

Consumers today spend a great deal of time on their mobile phones. They spend less of their time looking at other media, including the newspapers and magazines where print coupons appear. Smart businesses are capitalizing on this trend in consumer habits through mobile marketing. Just as QR codes have become a helpful way of getting potential customers to engage with businesses and to “opt in” to receive SMS texts messages and other promotional materials via their phones, mobile coupons, which don't need to be printed, are an additional way of winning over consumers.

 

More Likely to be Redeemed, and they Won't End up in the Trash

Mobile coupons are ten times more likely to be redeemed than coupons taken from printed materials, with the mobile versions being used at a rate of 30%, compared to exactly the same coupon in printed materials having a redemption rate of only less than 1%. That's a lot of money and time wasted on printing something that will simply end up in the garbage instead of bringing customers through your door. That's also a tragedy for our environment, considering how many trees go into making paper coupons that may never even be seen, much less used.

 

Convenience

Aside from the fact that almost 100% of the text messages we receive on our mobile phones get opened and therefore seen and considered, another reason mobile coupons are redeemed so much more often than paper ones is a simple logistical one: they're always with customers on their phones. People carry their phones everywhere, after all, but often leave printed coupons at home where they can't be used. The number of coupons redeemed via tablet and mobile devices this year, on the other hand, is expected to be up by more than 50% compared to last year, reaching the 10 billion mark

Targeting Exactly the Right Audience

Another reason for the success of mobile coupons is that it is easier to figure out how to get them into precisely the hands of those who are most likely to come into your store to use them. For example, some companies activate mobile coupons when consumers use their phones to check in at their stores. Geo-location features on mobile phones are another way that businesses may target the consumers most likely to use their coupons.

Businesses try to place print coupons in publications that appeal to a targeted audience. However, the fact is that the slow, expensive process that takes place between when the initial idea is conceived and the moment the publication gets into potential consumers' hands results in less certainty about where the coupons end up. Unfortunately, that place could be the waste basket.

Your company's resources are valuable, and so are the world's natural resources. Today's consumers appreciate the convenience of mobile coupons, which reach them wherever they are and are more likely to be used, not wasted.

April 11, 2014

Client Retention Through Text Marketing

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Mobile marketing strategies that include SMS messaging are a great way for spas, hair salons, doctors' offices and other enterprises that rely on a steady stream of appointments to retain clients between visits. As many professionals who have embraced the practice can already tell you, despite the fact that SMS text messaging can be fully automated, the truth is that patients, guests, and clients will still walk away with the feeling that you personally took the time to reach out to them. Therefore, automated texts are an effortless way to generate great feelings of customer loyalty (and to help keep that feeling alive).

Boosting Appointments

One of the most obvious types of automated text messages to send to clients in order to keep them thinking about your brand outside of time spent in store or office is the reminder or appointment confirmation text. The added bonus is that this thoughtful correspondence will also lead to fewer missed appointments. Twelve weeks, for instance, is an awfully long time for a loyal customer not to visit her hair salon; therefore, an automated text reminder (perhaps with a special promotion attached to it) sent to someone you haven't seen for a few weeks could be just exactly the nudge such a client needs. Such a moment is also the perfect opportunity to offer your guest the option of texting or emailing an appointment request, further boosting the efficiency of how your company runs and potentially filling up your calendar with profitable business. 

Other Occasions for SMS Texting

Additional reasons and occasions to send out promotional texts are all around, if you just pay attention. SMS messaging can be used for special holiday promotions (Mother's Day, Valentines Day, etc.) In addition, they can be used to remind customers how much they love your business, while also extracting key information from them through customer surveys that give you insight into ways to improve service (and also give you some buzz-generating rave reviews to re-post on Facebook – with customer permission, of course!)

You don't need a holiday in order to celebrate a special event. If your staff members have created their own walking team, for instance, for an upcoming fundraiser, then automated text messages to your customer base are the perfect way to solicit donations and put your small business in a really positive light among members of the local community. You can also keep things light by engaging customers with fun survey questions.

A Few “Don't”s

With all of that said, what you want to avoid doing is overwhelming clients by sending automated texts to the same individuals too often (i.e., more than twice a month at the very most). Also, be certain that those receiving the texts have opted in; never spam, hack, or buy phone numbers. All you'll get in return is a some terrible publicity and potential legal ramifications.

Also, keep messages short. Remember: these are text messages, not the great American novel. Last but not least, do respond to direct questions that your texts generate from those clients receiving the message. After all, hearing back from clients is great because it means they're engaged; you've reached them! Don't go to all of that trouble just to turn right around now and ignore them.

Use SMS texting to engage with and retain customers in an appropriate way that creates value for your clients.