Mobile Forecasts

171 posts categorized

July 03, 2016

Research Shows 'Texting Rhythm' in Brainwaves

 

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A new study shows that texting can change a human’s brain waves. According to researchers, people who use their smartphones to send text messages have what’s referred to as a “texting rhythm” that’s detectable upon evaluation of their brains.

Little is known about the neurological effects of smartphones on humans, aside from this bit of fresh fodder; but scientists are coming to find out more about how our brains function while using the devices. The study analyzed data from 129 participants, all whom were monitored for more than 15 months via video footage and electroencephalograms (EEGs). It found the unique “rhythm” in about one out of five participants, all of whom had their brain waves monitored as they used their smartphones to send texts.

 

The Mayo Clinic Study

Researchers working at the Mayo Clinic in the United States found this “texting rhythm” after asking study participants to take part in various activities using their smartphones, such as sending normal text messages, tapping their fingers on their devices’ screen, and using the phones’ audio telephone capabilities. All of these tasks were to evaluate cognitive and attention function.

Only sending text messages caused the brain rhythm to change in study participants. Researchers think that it’s the combination of auditory-verbal and motor neurological activity, combined with mental activity, that creates these unique brainwaves. Further, there seems to be no correlation between the “texting rhythm” and the participants’ demographic profiles, such as gender, age, detection of an existing brain lesion, or epileptic history.

 

Further Findings Including iPad Use

William Tatum, director of the epilepsy center and the epilepsy-monitoring unit at the Mayo Clinic, led the study and says that the new brain rhythm is largely connected to a vastly distributed network that is increased by emotion or attention. He states that the “texting rhythm” is an “objective metric” of the human brain’s capability of processing non-verbal data while using an electronic device.

Researchers hypothesized that the “texting rhythm” might only be found in participants using mobile devices that could fit in their hands, because these devices have small screens and require greater concentration. They saw, however, that the rhythm was also present in the participants who messaged on iPads. 

 

Can We Use This Data to Reach Any Conclusions?

The Mayo Clinic study could provide significant implications when it comes to conversations about interfacing with computers and even driving. Tatum says that we now have a biological reason to refrain from texting and driving. Texting changes brain waves, so people (especially heavy-texting millennials) need to avoid doing so while operating a car.

Tatum also states that there is a lot more research that needs to be done to understand the brain responses generated when a human sends a text. The complete Mayo Clinic study was published in Epilepsy and Behaviour, a medical journal.

July 01, 2016

84 Percent of Millennials Act on Mobile Push Notifications

 

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If you’re a business owner, the fact that 84 percent of millennials act on mobile push notifications is something to definitely capitalize on...and quick. The location-based mobile platform Retale commissioned a study on the subject in September of 2015, which polled 500 millennial adult men and women age 18-34 years old all over the United States. 

The study found that 94 percent of the millennial generation use location-based services, or apps that identify a person’s location. Retail establishments and brands frequently use such apps to send consumers information about products and services at stores near their locations. These services are a bit more popular among millennial iPhone users at 97 percent than they are among millennial Android users at 93 percent. 

 

Acting On Push Notifications

Some 84 percent of millennials respond to push notifications. Engagement following push notifications from brands is high at 83 percent, with men more likely to follow through on push notifications than women at 86 percent and 79 percent, respectively. Some 89 percent of millennials will act on push notifications from favorite brands, with men again more likely to act than women at 91 percent and 85 percent. As previously mentioned, iPhone users are more active on mobile devices in terms of push notifications than their Android counterparts at 92 percent and 86 percent. 

 

Preferred Info

In terms of the types of information millennials like to receive when push notifications pop up, most want deals and discounts (shocking!). Coupons, “instant” deals, customer rewards, sales, and new product information are among the favorite push notification topics, as are store locations, hours, and in-store guidance as to where products are located. Receipts following purchase completion are also among preferred push notification information. 

 

Reasons for No Response

When asked about reasons for not responding to push notifications, millennials cited lack of relevance, intrusion/too many notifications, poor timing, and lack of deals. Considering that 80 percent of millennials look at their devices first thing in the morning and 78 percent spend two or more hours on their devices each day, businesses having issues engaging consumers with push notifications should revamp their mobile marketing strategies.

 

Mobile Marketing Campaign Tips

Whether you are looking to revitalize your push notification strategy or are otherwise working on a new mobile marketing campaign, consider the following tips to help you get the most from your efforts: 

 

  • Text Instead of Call: Millennials might spend half their lives on their phones, but that doesn’t mean they want you to call them and interrupt their days. Opt for SMS messaging instead and go the non-invasive route. 
  • Get Personal: The millennial generation is used to brand customization and essentially getting what it wants when it wants it. Personalize your campaigns based on demographics and buying interests to pique millennial interest. 
  • Think About Security: Security is a constant mobile technology issue, and millennials are very protective of their personal information. Keep this in mind at all times and ensure your mobile options are safe and secure. 

 

Make push notifications work for you…. and enjoy the results.

June 25, 2016

Major Hospitals Turn to Mobile Technology

 

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Some of the largest hospitals in the United States are turning to mobile technology as a primary means of communication. These big healthcare facilities are already using mobile health apps and other tech platforms, or they’re planning on it, says a survey put out recently by mHealth consulting firm, Spyglass Consulting Group.

The group surveyed 19 major hospitals in the U.S. and found that 63 percent of them had an mHealth communications platform in place that would support at minimum 500 web-enabled devices, or that they had intentions of employing such a platform in the next 12 to 18 months. The reach for each would be at least 500 mobile devices and smartphones, but some could connect with more than 5,000 devices.

 

For Doctors and Patients

Hospital mHealth strategies and plans put doctors, and patients, in communication with one another through mobile technology. Gregg Malkary, Spyglass founder and managing director, says that mobile devices like smartphones are now replacing desktop computers, landline phones, and pagers as a preferred means of communicating and accessing patient data. The mHealth apps and technology allow for retrieval of important information, and response to pressing matters, from any location at nearly any time. 

 

All Hospital Departments Are On Board

With the integration of mHealth mobile technology into a hospital’s day-to-day routine, physicians, nurses, pharmacists, financial personnel, information technology professions, and ancillary care workers are all able to come on board to best support the care of patients. Patients today are looking at their healthcare options as they would any other choices in any other industry. They’re checking out what hospitals offer and assessing which ones will ultimately make their care easiest. This means they’re often choosing to get treatment done at hospitals that communicate seamlessly between departments, which is where mobile health technology can come in.

 

Security and Reliability

Of course, having access to easy communication and patient data retrieval is not all that’s required when implementing a mobile health technology system. Security and system reliability are crucial. At the 19 big hospitals surveyed, patients and doctors are finding that these needs are being met across the board, throughout the hospital’s departments. From radiology to housekeeping, different professionals at the facilities have their needs met with the current mHealth platforms.

Spyglass also reported that 83 percent of people surveyed said they required a mobile health communication platform that was comprehensive in scope, meaning it worked for them inside of the hospital and out. Seventy-eight percent thought that, for any mHealth platform to succeed, it would need to have a tightly integrated IT infrastructure and be available on a large scale. Out of all the respondents, 50 percent said that the existing tools available to them offer limited options for reporting and analyzing data. 

Malkary stressed that all of the U.S. health provider organizations reported that any smartphone communication system considered would need to be highly reliable, easily manageable, scalable, and support the critical mission of patient communication.

June 22, 2016

'Marcher' Malware Targeting European Bank Customers

 

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Android mobile device users in the UK have a serious potential problem to deal with. A destructive piece of malware that steals banking usernames and passwords, called “Marcher” malware, is targeting their private information.

“Marcher” has been ripping off Android users’ logins since 2013, when the cyber fraud program entered the underground forums for Russian speakers. In the beginning, the malware only went after credit card info by overlaying a phony screen on the Google Play store, which asked for credit card numbers, expiration dates, and codes from users. Then it targeted large banks and financial services, focusing on companies in Germany.

The evolution of Marcher now threatens those who bank with financial companies in Germany, the UK, France, Austria, Turkey, and Australia. Marcher only attacks Android devices; there are no reports of an iOS Marcher malware version.

 

Specific Targets Within the Android Market

Android users who have the popular KitKat, Jelly Bean, and Lollipop versions installed on their mobile devices are among those hardest hit with the Marcher malware infection, according to Check Point security company researchers. These users have frequently been receiving phishing emails that purport to be a Flash update. After users click the links in their emails, which they think will let them upgrade their OS and safeguard their devices against identity theft and data loss, Marcher’s process of devastation starts.

The three-step road to havoc involves deception and trickery, as users are coaxed into enabling the installation of the malicious app (outside of the Google Play store) and installing it, which leads to the fake overlay screens popping up on bank apps to gather personal information. These overlays are made to look like necessary components of users’ approved banking applications. Check Point says that they’re easy to create and often programmed by individuals that the original malware operators have outsourced.

 

Banking Apps Are the Target, But Not the Only Victim

About 88 percent of the apps that Marcher targets are banking applications, but this malware also goes after airline, ecommerce, and payment system apps. The primary goal of the malware is to steal login information, which allows easy access to personal information, funds, and more.

IBM says that Marcher’s capabilities turn users’ mobile devices into tools that can harvest authentication elements and credentials whenever the criminals’ needs arise. When a mobile phone or tablet becomes infected with Marcher, those who control the malware can continue to send text messages encouraging users to go to their mobile banking apps and give up private details. This is often done by sending an SMS message that claims money has deposited into a user’s account. 

IBM states that users are typically curious, and that they follow up on the SMS message by checking their accounts right away for the unexpected transfers. Unfortunately, the fake overlay is waiting for them, and it steals their banking credentials. This is possible because the Trojan hijacks the text message, and it fetches for overlays that match a long list of banking apps that the user might have on his or her device. 

These deceptions are just a couple of the ways that Marcher is creating mayhem for Android users. As is true with other malware programs, a crucial way to avoid the devastation is to carefully monitor the SMS messages that arrive on your mobile devices. IBM suggests that Android users not follow any URLs from text messages or emails that offer unexpected perks, bonuses, problems, or tools. It’s best to treat these messages with extreme caution, and to delete them immediately and follow up on issues of concern by phone or on a separate device.

June 17, 2016

Text Ban Lifted by Joint Commission

 

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The Joint Commission - the largest healthcare accreditation body in the United States - announced last month that it will start allowing physicians to make patient orders by text message. The move is a huge victory for MHealth advocates. 

The news was happily received by healthcare providers, who see text messaging as the most efficient and reliable method of communication, and mobile technology developers who can access a potentially huge new market. For both groups, this feels like a long-overdue update to regulations that have hobbled natural progress towards emergent technologies that will ultimately benefit patients.

The changes were made in response to a 2011 FAQ document issued by the Joint Commission, which stated that text message orders were prohibited due to security concerns. In a dramatic reversal of that position, it now says text messaging is permissible within certain parameters.

 

What are the Parameters?

Changes to the regulations reflect a shifting culture in which SMS is the communication platform that most people feel comfortable using. But it’s not open season; the new guidelines don’t simply allow clinicians to send text messages to anyone as part of their job. The Joint Commission has provided a number of specific requirements for organizations using SMS:

 

  • Encrypted messaging
  • A secure registration process
  • Delivery and read receipts
  • Date and time stamps
  • A specified contact list of people authorized to receive and record orders
  • Customized policies and procedures

 

The Joint Commission also recommends that healthcare providers closely track and document the capabilities, limitations and uptake of their SMS platform, and develop a risk-management strategy. 

 

Why Now?

Doctors - like everyone else - have come to rely on smartphones as a tool for optimizing their time and improving communication. Unlike everyone else, the information they need to share is sensitive and highly personal; security is paramount. The healthcare industry is subject to strict regulations, and any new legislation takes a long time to draft, pass and enact. The legal process moves - necessarily - as slowly as it ever has, but technology changes at an ever-increasing rate (subject only to Moore’s Law). This developmental dissonance means there is a significant lag between technology becoming available to consumers, and being ready for use by industries dealing with their private data.

Thankfully, mobile communication legislation is beginning to reflect the realities of the modern world - and this can only be a positive thing for the healthcare industry and all who rely on it.

June 16, 2016

Why Millennials Are So Keen on Text

 

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Today’s young adults aren’t letting go of their phones so much as letting go of the idea of talking on their phones. That’s the growing takeaway from many recent reports that suggest millennials believe texting is more efficient than talking.

 

Multiple Studies Show Gen Y Prefers Texts

New data from the OpenMarket revealed that 76 percent of millennials would rather lose calling options than texting, and that texts are “more convenient” to their lifestyles. 

When it comes to business purposes, most millennials find that receiving texted reminder for payments, appointments, and special promotions is “helpful.”

A poll by Gallup also confirmed that text messaging outranks phone calls as the dominant form of communication among millennials, with 68 percent of 18 to 29-year-olds saying they texted “a lot” the previous day. In the last couple of years, monthly texting among this age group has more than doubled.

 

Why Millennials Are Choosing Texts

So, why are millennials so keen on text messaging? Here are six reasons why millennials won’t pick up the phone.

 

Call Are Presumptuous

One reason is that many see phone calls as overly intrusive or even presumptuous. Phone calls presume that a person needs to drop everything to adhere to another’s agenda. Texting, like email, is a passive form of communication that doesn’t require real-time interaction.

 

Situation Dictates Communication Style

Young adults choose texting as their everyday form of communication. If something exciting happens, such as a wedding or vacation, millennials decide to share that special occasion via Snap Chat or Instagram. But if the subject is serious enough, they will surely pick up the phone.

 

Text Threads Are Like Conversation

Today’s smartphones utilize a system of texts that plays out like normal face-to-face conversations. The folks who talk a lot also text in longer threads. The people who are succinct don’t. If you’re a chatterbox in real life, your phone doesn’t have to slow you down.

 

No Need for Privacy

With social media being such a huge aspect of their world, millennials don’t really care about privacy. In fact, many of them will take part in large group texts to get more input, so even the idea of 1:1 privacy has become an archaic concept. 

 

Planning

While on the topic of group texts, note that millennials use group texting to make plans with friends. It’s convenient and also quick.

 

Superfluous

Phone calls require a lot of airtime and beating around the bush to get to the point of the message. Texting requires individuals to put thoughts into words, enabling them to share only the essential details and get straight to the point.

 

Reaching Millennials With Text Marketing

If you want to tap into the major market of millennials, you’re going to have to utilize text marketing. Thankfully, our professional marketing team at EZ Texting can provide you with the necessary tools and tips to properly engage these young consumers.

Contact us today by calling (800) 753-5732 to learn more.

June 15, 2016

The Mobile Wallet Is More Critical to the Future of Retail Than Apps

 

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In recent years and months, mobile payment systems such as Android Pay, Apple Pay, and Samsung Pay, have been ramping up, giving merchants ample choices. The consumer demand for mobile wallets is on the rise, and for good reason.

For merchants of all types, from small mom-and-pop stores to Fortune 500 companies, mobile wallets can boost revenue and reduce operating costs substantially. 

Here are five reasons why the mobile wallet is more crucial to the future of retail than apps.

Ability to Reduce Costs

Retailers and food service operators can enjoy the benefit of reduced costs by using mobile wallets. This is because they can drastically lower fraud loss and/or payment processing fees, the latter of which merchants often cite as one of the largest expenses after labor.

With apps, there is still a huge risk to hackers getting into the system and obtaining critical customer info, such as their addresses, bank accounts, and credit card numbers.

More Sales and Increased Revenues

Mobile wallets have the ability to move more consumers through the line quicker, driving up revenues for merchants. If a business has the ability to leverage a mobile wallet to engage and connect with costumers, it can sell more products and services during slower periods by enabling customers to check out anywhere at anytime, or enticing them with exclusive discounts and coupons.

While apps allow retailers to connect with consumers and offer them promos, buyers do not have the ability to purchase items as easily as they would if they were using a mobile wallet.

Catering to the Anywhere, Anytime Customer

More people are performing their daily errands online, creating significant opportunities for retailers to be invited into a consumer’s mobile world. If a retailer creates a rich interactive experience for the mobile-enabled consumer, it allows customers to purchase items both in store and via internet-based mobile purchasing opportunities.

Simplification

With mobile wallets, users enter their information once and then receive PIN numbers through text messages, which are used to complete the purchase. Shoppers only need to enter their PINs to complete the transaction, saving them the time and hassle of re-entering all of their information again for future transactions, as some apps require.

Rich Marketing Platforms

A report recently released by Forrester Research suggested that mobile wallets are set to become an essential marketing platform within the next five years. Mobile loyalty is important for connecting with consumers, and brands should mobilize their loyalty programs and branded content to offer promos to consumers in real time.

Mobile wallets are imperative for brands hoping to use mobile technology to reach consumers. If your retail business wants to enjoy the many benefits of mobile wallets and text messages, contact EZ Texting today. We look forward to hearing from you.

June 14, 2016

How Mobile Technology Is Boosting Productivity

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We live in a fast-paced, mobile-centric world. This is why many big-name brands are turning their attention to mobile technology to reach consumers. But as customer preferences and behavior spill over into the business workforce, businesses are now utilizing the benefits of these technologies to their advantages. One study in the UK shows that providing mobile apps to workers can boost productivity by 34 percent. The drive in mobility is a key player in the business tech agenda, as more companies are recognizing its value.

Here are a few ways mobile technology is boosting productivity. 

Communication is Key

Like every good business professional knows, communication is a critical part of the success of a company. The integration of mobile devices, such as smartphones and laptops, makes it easier for workers to collaborate and for companies to communicate and connect with staff, vendors and consumers. 

Real-time communication has huge customer service benefits. Responding to consumers in a prompt fashion, offering a greater range of products and services, making product information available to customers, and improving turnaround and service all equate to better business profits, as Air Canada found when it replaced paper processes with interactive mobile devices for ground staff.

Workers benefit, too. From interacting with colleagues while traveling to attending an office meeting from 1,000 miles away, mobile business keeps the lines of communication constantly open. 

Mobile Marketing

Customers now have 24/7 access to their favorite brands via mobile technology. Companies are realizing the value of advertising to on-the-go consumers and now offer advertising and marketing through SMS (text) messaging, banner ads, mobile apps, mobile websites, QR codes, and more. 

Not only can these campaigns be customized to reach a more targeted audience due to software that “reads” the websites and sees what people are seeking on their mobile devices, but it is also helping businesses reach customers from anywhere at any time.

Cloud Commuting

This technology lets companies store data or applications on a remote server that can be accessed by authorized personnel. Employees can then create, view, and share this information to facilitate a variety of tasks, such as banking, virtual meetings, and file sharing. If a company has telecommuting workers, such as employees on maternity leave or vacation, these individuals can have quick and easy access to info that allows them to work from anywhere.

Cost Reductions

The infrastructure to support a mobile workforce is more affordable than equipping a physical office with desktops, servers, printers, and faxes. Allowing workers to have access to training materials, company info, and more can save them (and your business) money on travel, instructors, accommodations, rented office space, and more.

Mobile technology is proven to boost business productivity through connection, cost reduction, and creative mobile marketing. If you want to take advantage of mobile marketing and technology, contact our company today to learn more. 

June 07, 2016

Mobile and Microfinancing

 

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Mobile’s role in microfinancing appears to be growing, which isn’t particularly shocking. Mobile finance solutions are increasing in popularity due to the ability to perform banking actions with the mere touch or swipe of a smartphone, and many microfinance institutions have implemented m-banking platforms to reduce costs, improve customer service, and extend their reach in rural areas. 

 

M-Banking Financial Service Options

Microfinance institutions offering m-banking provide services such as loan repayment, account balance checks, and voluntary savings deposits. Countries that already feature mobile money networks find m-banking provides microfinance clients with the flexibility they want to manage deposits and payments, resulting in money saved and improved financial security. 

M-banking has also proved helpful to women in the developing world, as they frequently do not have formal bank accounts, and yet are often responsible for overseeing their families’ finances. 

 

Inexpensive and Efficient

Limited capacity and costly operational expenses are among the issues plaguing many microfinance institutions. Mobile finance solves these issues by allowing for microfinance service offerings on a cheaper, more efficient scale. Additionally, MFIs act as agents for mobile network operators and banks. This subsequently allows microfinance institutions to educate themselves on mobile finance options, minus the outrageous investment costs. 

Another benefit is the ability to take advantage of mobile phone penetration in the absence of an m-banking network. MFI clients can use their phones for non-cash purposes.

MFIs interested in using mobile banking options also do so with the intention of drastically improving operations by reducing service delivery costs and cross-selling their other products. This is designed to substantially increase efficiency. 

 

The Future of African Economics

Financial technology, or ‘FinTech,’ could potentially revolutionize economic situations in many African countries. More than two-thirds of the population of sub-Saharan Africa owns cellphones, but only one-third has bank accounts. Cash is still the main currency, yet more and more startup companies are putting their marks on the financial landscape. 

African FinTech companies include M-Pesa, the Kenyan money transfer system used all over Africa, as well as 22Seven, the Cape Town-based mobile app that links to user bank accounts and makes it easy to track spending, make investments, and create customized budget plans. 

Nomanini is another option. The wireless device looks like a game console and links cloud service software so informal vendors can process transactions easily from any location. Zoona is yet another African financial service that transfers money via cell phones. Other financial tools and services include Cellulant and GetBucks. 

 

The Bitcoin Element

Bitcoin is a form of mobile money featuring no tradable or inherent value and is therefore a welcome addition to Africa’s financial options. Currently BitX is more popular in Southeast Asia than Africa, but it’s entirely possible that it will catch on among African nations, especially given its African bank origins. 

What does it all mean? Mobile money is a viable option applicable the world over. As long as mobile banking and financing options are safe and secure, their popularity is highly likely to increase. 

 

June 06, 2016

SMS: King of Digital Marketing

 

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SMS is increasingly an essential part of any mobile marketing campaign, as it offers an inexpensive and highly effective way to engage with target audiences. It also provides real-time marketing messages that most people read quickly, especially compared to email. Let’s look at why SMS is such an excellent option for reaching customers and how to ensure you’re getting the results you want: 

 

Permission-Based

The mobile marketing strategy is wholly permission-based, as the user must opt in to receive messages. This establishes and fosters trust between the consumer and the business. It also allows businesses to assume consumers really want to read their messages. 

 

High Open Rate

As previously mentioned, SMS has a high open rate, as more than 90 percent of text messages are read within three minutes. Email campaigns average about 22 percent, while Twitter and Facebook post rates are at about 29 percent and 12 percent, respectively. Text messages are short and to the point, unlike lengthy emails, and are also relatively infrequent.

 

Mobile-Native

More and more businesses are optimizing their websites and emails for the mobile realm, something text messages don’t require. They’re already mobile friendly! There’s no interface or training problems with SMS marketing campaigns, as most people already know how to send a text message. 

 

More Willing

Most customers are willing to share their phone numbers with businesses so they can receive promotional alerts. Even more people are happy to provide their phone numbers and receive promotional messages if they include a discount or other incentive. 

 

Here to Stay

Yet another reason SMS is such a marketing gold mine is that it’s not going anywhere anytime soon. Most people prefer texting to getting phone calls. Additionally, despite the plethora of messaging apps and related platforms, people still gravitate toward text messages. 

 

SMS Mobile Marketing Tips

Get Permission

Whatever else, it’s important to ensure permission is granted before sending promotional text messages. Unsolicited messages and emails are never welcome, and only annoy one target demographic after another. Permission is essential and prevents promotional text messages from landing in the customer’s “spam” folder or just being deleted.

Know When It’s Appropriate

Understand when it’s best to send promotional text messages and when to remain silent. SMS doesn’t apply to every single marketing campaign, and it’s more personal than email. Follow email marketing practices for best results and avoid sending messages too often. Additionally, you should think about consumer location and the best time of day to send messages, and steer clear of overly wordy language. 

Make It Valuable

Provide consumers with something of value when sending text messages, such as an alert about an upcoming sale or event or a promo code for an exclusive discount. Messages should add to consumer experiences with the brand and not fall into the ‘self-serving’ category. 

SMS: cost effective...and just plain effective.