Mobile Web

172 posts categorized

October 05, 2015

Mobeam Promises to Be a Comprehensive Mobile Wallet


Mobile shopping has made great strides in the last year, thanks to technology that allows smartphone users to scan in-app barcodes for food, tickets, merchandise, and more. Shopping is already convenient, but is there an even smarter way to shop? Mobeam thinks so. 

Mobeam, a mobile barcode beaming technology provider for Android, has partnered with Mobiquity Network to deliver a comprehensive mobile wallet solution. Mobiquity Network, a subsidiary of Mobiquity Technologies Inc. is a location-based advertising and app engagement software provider that should prove a useful ally for Mobeam. 

Mobeam will integrate Mobiquity Networks’ ad platform and software into its Beep’nGo app, which will enable the company to deliver highly targeted barcode-scanable offers to smartphone-holding shoppers. These shoppers can redeem target discount and coupon offers at in-store checkouts via scanable barcodes on their phones.

The partnership gives Mobeam the potential to reach 260 million monthly shoppers who already use Mobiquity’s network. Mobeam’s Beep’nGo app will now be able to detect Mobiquity Networks’ beacons, which are currently placed in high-traffic mall areas like food courts, walkways, and corridors.


Creating True Mobile Wallets

George Garrick, Mobeam’s CEO, says integrating Mobiquity Network’s ad and software technology with Mobeam's offerings creates a true mobile wallet for smartphone users. 

“Our goal is to make the shopping experience for consumers as easy as possible using mobile technology which enables true digital wallets, not simply digital credit card alternatives,” said Garrick. 

Mobeam chose to work with Mobiquity Networks because Mobiquity powers the biggest shopping mall-based beacon advertising network in the United States. Mobiquity Networks is known for providing proximity marketing in a way that enhances the user’s experience.

Garrick continues, “By joining Mobiquity Networks’ publisher network, we can improve the shopping experience even more by enabling shoppers to redeem their Mobiquity offers by simply beaming them into the checkout scanner.” He explained, “We complete the ‘last mile’ of capturing valuable targeted retail deals and enabling the shopper to easily transmit those savings into the checkout POS for an instant redemption.”


How Does It Work?

Garrick states that Mobeam “will integrate Mobiquity Networks’ software into its popular Beep’nGo app, enabling it to deliver smarter and more convenient ways to pay and save while shopping.” He adds, “Popular and emerging ‘mobile payment’ apps rely on NFC or other technologies that communicate with credit card payment terminals, but not with scanners.”

Mobeam’s barcode technology enables true mobile wallets, not just NFC-based card substitutes. This means that Beep’nGo users will now be able to carry membership cards, loyalty cards, gift cards, vouchers, coupons, tickets, and more in one app, offering universal POS access at retailers. And, they’ll get targeted discounts delivered to this app, which provides more opportunity for saving money at stores where they shop most.

The integrated technology solution will deliver highly impactful offers to users’ smartphones, at the moment they’re looking for deals.

Mobeam’s patented light-based beaming technology excels at overriding technical barriers and enables POS red laser scanners to read barcodes on Android mobile devices. Mobiquity Networks is a national leader in location-based mobile advertising and application engagement software.

October 02, 2015

How to Identify the Right Mobile Niche for Your Brand


Businesses that are succeeding today are using mobile technology to do so. They’re harnessing the power of mobile apps, mobile search, and text messaging to tap into consumers’—and other businesses’—demands. They’re also embracing mobile technology because it is effective, and it can no longer be ignored. Gone are the days when businesses could afford to forgo mobile technology due to cost or lack of understanding. Today, whether you’re already using mobile technology to advertise and grow your business, or are new to the game, you need to be identifying the right niche for your brand and reaching out.

To identify the right mobile niche for your brand, you first need to determine who your customers are, what devices they’re using, and how they’re utilizing mobile technology. Then, you need to position yourself as a company that’s mobile friendly and knowledgeable, and you need to supply what your customers are demanding.

Let’s take a look at a few ways in which businesses are identifying the correct mobile niches for their brands and seeing success:


When Public Opinion Matters

Mobile marketing to smartphones and tablets can help build a brand’s reputation or save one that’s damaged. The right mobile marketing techniques can increase customer count and shift negative perceptions of a company. 

Take, for instance, a business like a hotel or restaurant. These types of companies are prone to receiving negative feedback from disgruntled customers, many of whom document their anger and frustration online. These businesses benefit from mobile customer service techniques that bring a warm and fuzzy feeling back to the customer. Mobile marketing in these circumstances can include texting discount codes to customers and offering easy booking from tablets and smartphones. 

Brands that have been associated with more traditional marketing techniques, like banking, can utilize mobile marketing strategies to appear more contemporary and current. Recently, we’ve seen an increase in the number of banks offering mobile banking as a way to keep customers satisfied. Businesses that want to compete today need to be where their customers are. And, they’re on their mobile devices.


Mobile Devices to Meet a Specific Need 

Along with the rapid increase in mobile device usage, we’re seeing an increase in the types of mobile devices available and their usage possibilities. This is making it easier for businesses to come up with products and services specifically targeted to help other companies. 

New and unique niche market opportunities have arrived because of the ease of use of mobile devices. Crime scene investigators, trucking companies, and even pavement manufacturers are making the most of mobile technology and offering solutions that have never seemed possible. Those investigating crimes can use software applications to scan tablets and smartphones for important information. Truck drivers’ driving behavior, speed, and other stats can be monitored by their company via tablet. Sensors embedded in pavement can now be monitored, and tests can be analyzed easily via mobile technology.

Today, mobile technology offers opportunities for nearly all businesses—you just have to find the right method for you.

September 30, 2015

Crammers Charged with Multi-Million Dollar SMS Scam


Two men are facing charges of running a ‘cramming’ scam that netted them tens of millions of dollars by charging mobile users premium rates for unwanted text messages. 

Six defendants were charged in a New York federal court with an ‘auto-subscribe’ fraud. The scam involved sending text messages containing celebrity gossip, horoscopes and other trivia - and charging up to $10 per month to the unsuspecting recipients bill. The fraud charges were brought by a New York attorney, Preet Bharara, who had previously lodged charges against another six defendants connected with the scam, alleged to have taken place between 2011 and 2013. 

The case is just the tip of the cramming iceberg. So how do they work? And how can you stay vigilant for the signs of a scam? 

Crammers use local exchange carrier (LEC) billing to charge mobile users through their local telephone company accounts. By doing this (rather than charging through the providers of the product or service) the cost to the customer often goes unnoticed. Charges might be made for premium messaging services, special ringtones, apps or long-distance calling. Anything the crammers believe they can slip ‘under the radar’ on a phone bill is fair game. It won’t work on people who - as we all should - check their bills carefully, but, like all scams, the hit rate doesn’t need to be very high to make it worthwhile for the fraudsters. Add automation technology into the mix and crammers are able to target thousands of people in a short space of time, with minimal effort. 

The defendants at the center of the most recent cramming scandal were charging close to $10 a month for text messages sent without the users consent. Most users simply ignored the messages because the amounts were not big enough to ring any alarm bells. The scam is designed that way, which is why such schemes can levy huge amounts of money without being detected.

The Federal Communication Commission (FCC) offers some useful tips to prevent mobile users falling prey to scammers. Recommendation #1 is to cast a careful eye over your monthly statement to check for unusual charges. They may appear as a one-time charge or on a monthly auto-renewal basis. Be wary of generic-sounding fees, company names or services. Also look out for unsolicited text messages. If you receive text messages from a source you don’t recognize, relating to services you didn’t ask for, you should view this as a Big Red Flag. Knowing what’s going on with your phone bill, and contacting your service provider if you see anything suspicious, should keep you safe from being stung by crammers.

September 26, 2015

Are Canadian Banks Mobile Ready?


According to a new report from CenturyLink entitled Banks: Customers Expect That You’re Always On and Available, Are You Ready?, 40 percent of Canadian banking executives say they do not have the IT infrastructure required to meet customers’ core banking service needs.  

“To stay competitive in a technology-driven marketplace, Canadian banks must be both financial institutions and mobile technology innovators,” said Roji Oommen, managing director of financial services at CenturyLink. “Given that many of these banks don’t believe they have the infrastructure in place to fully embrace mobile technology, strategic technology partners like CenturyLink can help identify and integrate the right IT and mobile technology solutions.”

The CenturyLink report notes that 26 percent of Canadians use mobile banking, which is up five percent from 2010. Much like Americans, Canadians now expect secure, round-the-clock solutions for their banking needs, making the call for mobile banking options greater than ever. 


Challenges for Banks

However, Canadian banks are struggling to meet these demands. Even the biggest names in Canadian banking note the pressure they feel to “get their products to market quickly,” and that their new tech-based competitors are “a disruptive force.” They still list digital customer service as a top priority, though they feel they lack the resources to make mobile payments and similar services happen quickly. In addition to the more than one-third of C-suite executives who say they don’t have the IT infrastructure they need to meet customer expectations, nearly 70 percent say they don’t have the infrastructure for digital channels, or the means to improve them. 

Canadian banks subsequently need not only to work with current mobile trends, but also to plan for the future. The future of mobile banking solutions, according to CenturyLink, is all about mobile-first applications that personalize the consumer experience. Most Canadians own at least one mobile device, and are very Internet happy, as they clock around 45 hours of usage per person per month. As of 2012, over 6.7 million Canadians pay their bills online. 

Despite widespread mobile use among Canadians, security issues still loom. Many older Canadians pay with cash due to perceived security threats, however use of cash is diminishing among Canadians of all ages.  

So how can Canadian banks provide customers with the mobile options they need and compete on a global scale? Outsourcing IT infrastructure is one solution currently being considered by banking executives. Ensuring mobile banking solutions are completely secure is another. Mobile banking is hardly a trend; rather it’s something that’s absolutely here to stay. Canadian banks must work with technology partners to make certain they go forward instead of remaining stagnant.

September 13, 2015

8 Apps to Get You Through NY Fashion Week


“There’s an app for that.”  

These words now apply to the fashion industry, with numerous apps cropping up to help fashion addicts get more of what they love. Let’s look at a few of the many nifty apps to take full advantage of during New York Fashion Week


Fashion’s Night Out

Fashion’s Night Out is an app from Vogue that makes it easy to decide which fashion-tastic after-party to attend while enjoying the famous New York event. The app customizes recommendations based on your favorite stores as well as your current location so you get where you need to go without walking a long distance in high heels, or missing shindigs featuring favorite duds. 



Milk is one of New York Fashion Week’s premier hosts, and created a companion app to help you navigate the ins and outs of the runway. The app streams images of models as they saunter down said runway, and can sync with the show you’re attending by listening to the room’s audio. Interesting... and a tad creepy?


Lifebooker App 

Lifebooker’s super-cool app is a great thing to have during fashion week, as it provides access to fantastic discounts on manicures, facials, and haircuts. It also offers discounts on local restaurants and entertainment options so you can make it a (relatively) inexpensive evening out. 



If you’ve been fascinated with runway models since the heyday of Linda Evangelista, Christy Turlington, and Naomi Campbell, you’ll love Modelinia. The app gives access to model “stats” as well as their coolest beauty, travel, and fashion tips.  



Svpply is likened to “polyvore for grown-ups,” as it’s a wishlist creation platform that’s also an app. It allows you to follow new products available through most-favorite stores and organize wishlists by category—up to 30 categories, to be exact.


AHA Life 

Want to “shop the world’s most unique designers and artisans” via mobile device? AHA Life is the app for you. It makes it possible to shop over 1,000 designers and artisans in more than 45 countries, and is curated by Tim Gunn and the one and only Diane Von Furstenberg. Find favorite fashions, as well as foods, purses and wallets, books, headphones, and a slew of other great items.



Hailed as “the Instagram of fashion,” Trendabi gives users the opportunity to share pictures of their most style-tastic outfits and tag them according to the store, label, or price. Comment and like favorite ensembles, and get inspiration for new looks. 



Looking to do a bit of urban streetwear blog-consolidating? ChicFeed does the work for you by providing a feed of the latest Fashion Week streetwear images. 


September 11, 2015

Make the Most of Grandparents Day



The ultimate sleeper holiday for savvy marketers, Grandparents Day (September 13th) is somewhat overlooked, slipping under the radar less than a week after Labor Day. 

Why don’t more businesses capitalize on it? After all, who are we talking about here? A significant portion of grandparents are Baby Boomers, the generation with 70% of the disposable income in the United States (according to The generation representing 35% of the population, with spending power projected to reach $15 trillion by the decade’s end.  

For marketers, this is the grandmother-lode. Not only do Baby Boomers have the money and inclination to spend it, they’re easier to reach than many people assume. Daily, 71% of Boomers spend time online daily. More than half are on Facebook, and two thirds regularly use SMS messaging. When it comes to mobile marketing tactics, that about covers all the bases. 

What’s interesting about this spending power is how it’s wielded. We already know that children are influencers and parents are buyers. Grandparents have double the number of generations beneath them, buying for their children and - even more lavishly - for their children’s children. Boomers spend $52 billion on their grandchildren before they’ve even got round to buying for themselves (and get around to it they do!). Clearly, we should be focusing much more attention on Grandparents Day. Let’s consider Boomer spending in two distinct forms: for themselves, and for their descendants…


Spending on Themselves

Baby Boomers are probably the wealthiest generation in history - and they’re not afraid to spend their hard-earned cash. Over the past year, 36% of Boomers have attended at least one sporting event; 22% went to the theater; 14% visited an art museum; 12% went to a rock concert. They’re also 11% more likely than the rest of the adult population to have eaten at a steakhouse or seafood restaurant in the last month. Apparently. Add to that the increased spending on holidays, cars and other forms of entertainment, and you have a pretty lucrative market.


Spending on Their Kids… and their Kids’ Kids

Tapping into the grandparent/grandchild relationship is the smart move for marketers. Get Boomers excited about mobile apps - they’re quick and easy to purchase, and the grandkids will probably prefer it to traditional toys. Use social media to differentiate the desires of children of all ages.

Remember, Baby Boomers are a lot more tech savvy than you might think. Furthermore, they know their grandkids are digital natives, and they want to engage with them on a technological level. They have the money to spend on themselves and their offspring, so why not devise a mobile marketing campaign that encourages cross-generational engagement? Happy Grandparents Day!

September 06, 2015

Mobile Spending to Increase 160% in Three Years


The best place to be if you’re a CMO is at the forefront of a marketing trend. According to a recent survey published by Duke University’s Fuqua School of Business, the trend ahead is more spending on mobile. 

The CMO Survey included more than 200 inquiries to top marketing agencies and professionals. Mobile spending currently floats around 6% of total marketing budgets, but is estimated to increase by 160% (to just less than 16%) over the next three years. Duke’s survey, conducted biannually, is one of the oldest dedicated exclusively to marketing. 

For CMOs across the country, the increase is easier said than done. Money can certainly buy mobile ad space, but it doesn’t guarantee returns on investment. Getting ahead of this trend means answering important questions about which mobile marketing tactics are most effective for your business.


Choosing the Best Marketing Methods 

For starters, CMOs should carefully consider the best options available to leverage both the consumer and the brand. This means assessing the target audience, developing content that articulates a benefit, maintaining continuity across all media channels, and figuring out when these targeted customers are most likely accessible and through what media channels. Master these goals and you’re headed for the promised lands; make a misstep and you might damage the brand, or worse, consumer relations. 

The survey found a large gap between the effectiveness of B2B and B2C mobile marketing, with the latter greatly outperforming the former. Both categories were addressed in various fronts including customer acquisition, engagement, retention, messaging, sales, and profits.  

Mobile marketing’s greatest strengths among these categories come as no surprise: engagement and messaging lead the pack. This makes sense as mobile marketing certainly compliments the way people intrinsically use their devices to communicate and engage with content in real time. 

Like all things that promise a big payoff, there are risks involved. One of the issues most noted in the survey is the difficulty involved in quantitatively assessing the success or failure of social media marketing. Currently, social media sites are among the most trafficked via mobile.

Today, much of the marketing done via social media is handled by a third party, so getting accurate data or analytics can be difficult, sometimes impossible depending on the platform.  

CMOs have the difficult task of weighing the risks of ambiguous social media campaigns, with pressures from board members and other higher-ups who have noted behavioral trends shifting increasingly towards mobile.

That being said, it looks like getting ahead of this mobile increase comes down to research and analysis before dollars and cents. 


September 05, 2015

5 Ways to Mobil-ize Your Fall Marketing Strategy


As kids return to school and tans start to fade, you know summer is officially over. For mobile marketing campaign managers, the shifting seasons provide an ideal opportunity to regroup and devise some thematically-appropriate ideas. To help you, we’ve put together some mobile marketing tactics sure to boost revenues during Fall…


Autumn-ate Your Website

Give your homepage a Fall makeover to show your audience that you are up to the minute. A themed blog post or two can - if this one is anything to go by - will give you fresh, topical content! 


Think of the Children!

Offer school-related special offers and promotions. If you’re in clothing retail, push seasonal outfits - try the local college campus to reach students, and give them discounts to engender brand loyalty.


Support Local Sports Events

Most of the major sports seasons kick or tip off during Fall. Capitalize on this by getting involved with your local team. Many large high schools have established, sponsored athletics programs, and small schools currently lacking something similar might be amenable to you approaching them with ideas. Of course, sponsorship requires an outlay of money, the return on which may not be easy to track. One thing you can be sure of: if you get your name attached to a team, there’s a guaranteed weekly audience for the rest of the season. If you’ve got the budget to go all out with free t-shirts, samples and coupons, it could turn into a lucrative long-term partnership.


Thematic Social Media Engagement

As with your website, letting your audience know that you’re constantly in tune with current events will project a positive brand image. Use social media to engage your audience, and share seasonal links and special offers. Social media is a great tool for receiving feedback, so listen to what your audience has to say and respond in kind.


Mark the Main Events

Fall is punctuated by two main holidays: Halloween and Thanksgiving. You’d be crazy to ignore these massive commercial opportunities, so make sure your office does something for each. If appropriate for your business, why not run a Trick or Treat day for kids? Encourage your workforce to dress up, and document the event for sharing on social media. When Thanksgiving rolls around, send out cards to your customers to let them know you’re grateful for their business.

Making the most of Fall is easy with mobile. You can easily scale up a mobile marketing strategy that seemed to work at the micro level, and if you want to keep everything low-budget, there is still much you can do - you just have to get creative. 


September 04, 2015

MiTu Goes Mobile Following Acquisition of Video Company


On April 30, HIP Entertainment Group launched MiTu—a bilingual network that’s part of a digital multi-platform initiative aimed at capturing contemporary Latin/Hispanic millennials—on Youtube. Network executives like Beatriz Acevedo, as well as Doug Greiff, partner and chief creative officer, are looking to capitalize on a growing Latino audience as well as an increasingly mobile one. 

This month, MiTu announced the launch of it’s own technology platform that will work in unison with MiTu’s recently acquired mobile video company, Lightt. Lightt’s video platform allows users to generate unique video content, edit and share videos with other users.

According to MiTu’s website, “We reach millions every day through video and social content on more than 1,500 YouTube channels, nearly 5,000 social channels, and leading destinations for today's Latino millennials and content creators.”


What MiTu Offers 

The new technology platform will allow users to discover, upload, and manage creators and social commentary from multiple sites like YouTube, Facebook, Twitter, and Instagram. 

The platform will also help MiTu better understand growing analytical data on the 100 million global users. With this data, MiTu will be better equipped to manage advertising and monetize content across various platforms. 

According to Roy Burstin, MiTú's CEO, “…Our expanded technology ecosystem... gives us the ability to offer a data-driven approach to both our influencers and our brand and media partners.” 

The partnerships he’s referring to include Discovery, Spanish-language network Televisa, AOL, and Univision as well as brands like Microsoft, Pepsi, Bud Light, and Ford.

It’s an empowering sentiment that MiTu sees a value in proliferating Latino/Hispanic content to this underrepresented group in popular media. Developing the technology platform and increasing the visibility of these content creators and social influences will hopefully allow their voices to be more equally represented in the democratic space of online content. 

Alex Mostoufi, MiTu’s chief technology officer and founder of Lightt, said the users are highly creative and engaged in media creation. 

“We are building a platform that is truly state-of-the-art in digital media," he added.

On the other hand, the smarter these analytical tools get while spreading user-generated content, the more accessible this market will become to advertisers and other marketing schemes across emerging mobile platforms.

So while it’s terrific to empower the underrepresented, it’s likely not in the best interest of those it seeks to represent—Mitu likely serves a different master in the market economy.

September 03, 2015

Infographic: Tackling the Flu with Text Messaging

The flu virus costs our economy billions each year. By promoting vaccinations for workers and children, it's possible to reduce the number of sick days and alleviate the annual burden placed on the healthcare system. We've put together an infographic that highlights the scale of the problem and demonstrates the role text messaging can play in increasing vaccination rates...