It’s been almost 10 years since smartphones and subsequently mobile apps were introduced to the world, thus revolutionizing the marketing industry in a way few expected. While numerous mobile marketing solutions are available for companies to utilize, three stand out as the best strategies for securing prospects and maintaining relationships with current clients. So what are these solutions, and what makes them so effective?
Responsive Web Design
A somewhat new solution regarding mobile marketing tactics, response web design is defined as tailoring the layout and function of a website based on device screen size and viewing capabilities. Whether viewing site content from a laptop, smartphone or tablet, responsive web design allows for easy viewing minus distortions and other issues that crop up when browsing a site that does not include this feature. Responsive web design only requires one code and one content management system (CMS), making it easy to add new features, publish new content and fix site issues. A website optimized for any device also allows for much more traffic and overall site use.
The development of mobile apps created a whole new way for businesses to market themselves. Mobile marketing campaigns continue to get bigger, better and more personalized, as they make staying in touch with users easy. Whether to employ native or hybrid apps depends on a company’s mobile marketing strategy, as native options are built solely for a specific operating system, such as an Android or iOS, while hybrid apps were created for use across numerous operating systems.
No matter which app version a company decides to use, it’s imperative that the app serve a practical purpose or otherwise feature a unique function the user won’t find anywhere else. A fantastic example is any shopping app, as it allows users to scan barcodes for quick and easy order and reorder of favorite products. Mobile apps are an ideal way to increase brand awareness and cement customer loyalty, even if the business generates a lot of traffic via their official website.
Dedicated Mobile Website
Key mobile marketing tactics also include the dedicated mobile website, or when a site is optimized entirely for mobile use. This mobile marketing strategy is highly effective when a business is looking to analyze customer engagement and activity, but the company website isn’t fully operational or still in the “revamp” stage. An effective way to test proverbial waters, dedicated mobile websites let businesses know to what degree they will benefit from .
Whether using one or all of these mobile marketing solutions, it’s important to remember mobile internet usage continues to increase. Employ such solutions in mobile marketing campaigns and see if they don’t help business!