Marketing ideas for realtors should always include text message marketing, as this channel provides a wealth of unique options for real estate professionals. Let’s check out a few SMS marketing ideas that you might add to your overall advertising strategy:
Specific Property Listing Upon Request
The ability to instantly send specific property information at any time is a huge asset to any real estate marketing strategy. Set it up so information goes out automatically or at your discretion, though keep in mind that sending texts early morning and late at night will likely irritate potential leads.
Mass Text Messaging Campaigns
Text messaging makes it easy to launch mass campaigns from your own device using web-based software. Messaging and contact lists are available and ready for use whenever you are, something of vital importance if you’re an agent who’s constantly on the move.
Lead Generation Streamlining
Streamlining the lead generation process is yet another mobile marketing benefit for realtors. It not only allows you to spend less time and money attracting customers, but also makes it easy to engage new leads.
Mobile Database Generation
Use text messaging to easily generate a mobile database of home buyers you can contact about new property listings in the future. Collecting SMS details makes keeping in touch with clients simple, and it’s an ideal way to obtain referrals.
This real estate marketing strategy saves you money on printing costs and classified ads. Forget sending paper—texting is a very “green” practice in addition to being inexpensive.
The appointment reminder feature available through SMS is another benefit you’ll want to take full advantage of. Send clients and leads reminders concerning meetings and showings, as well as open houses. Doing so can rekindle interest in certain properties, and also demonstrates your professionalism and attention to detail.
SMS Keywords and For Sale Signs
Your For Sale sign should be working for you, right? List an SMS keyword on the sign so people can instantly text and receive an automated response when they drive by. Include your very best sales pitch, along with the best way to contact you. Potential leads sending texts to short codes also means they’ve opted into your marketing list for future contact.
Multiple Agents, One Account
Including multiple agents on one account makes certain everyone on your team is one the same page in terms of messaging and branding. While everyone can enjoy their own lists and permissions, the client receives content from a central location. This is extremely helpful if working at a large firm with dozens of agents.
Text messaging is a fantastic platform for sending relevant information, latest listings, referral incentives, and a number of other important client engagement strategies for real estate professionals. If you haven’t already implemented SMS into your promotional strategy, it might just be time!