Apple recently began pre-selling three versions of its new smart watch to the world, with orders now hitting the one million mark. And that’s just in the United States.
Unsurprisingly called the Apple Watch, the device allows you to read emails, send messages, and answer iPhone calls, all from the convenience of your wrist. A Taptic Engine feature alerts you through—you guessed it—a tap, so no notifications are missed. The Digital Touch feature makes it easy to communicate by sending a tap, sketch, or heartbeat. There’s even health and fitness features, as well as Apple Pay.
The watch is available in aforementioned three collections: Apple Watch Sport, priced at $349 and $399; Apple Watch, which costs between $549 to $1,099; and Apple Watch Edition, a watch created from custom rose or yellow 18-karat gold alloys. Prices for the Edition start at $10,000.
"Apple users were waiting for the Apple watch, so when we saw this huge surge in demand, we were not surprised at all," Jaimee Minney, vice president of marketing and public relations for Slice Intelligence, told ABC News.
The future of the Apple Watch looks good despite what Slice calls “ho-hum reviews, even by some of the most ardent Apple fans.” According to the company, the average Apple Watch buyer ordered 1.3 watches, spending $503.83 per watch. Consumers opting for the Apple Watch Sport edition spent $382.83 per device, while those ordering the Apple Watch edition spent $707.04.
“Among those buying an Apple Watch, 72 percent purchased an Apple product in the past two years -- iPhone, Apple computer or iPad -- and 21 percent of them pre-ordered an iPhone 6 or iPhone 6 Plus mere months ago,” Minney wrote in a recent blog post. “Nearly one-third purchased two Apple products and 11 percent bought all three devices, in addition to their new watch.”
Watch accessories are also popular, with Minney noting consumers who purchased the Apple Watch or the Sport edition choosing the larger 42mm case. The space gray aluminum case is a favorite as well, edging out the silver and space black cases.
“The Black Sport Band was by far the most popular among both Apple Watch and Apple Watch Sport buyers, with 49 percent overall pre-ordering one, followed by the White Sport Band at 16 percent and the more expensive Milanese Loop -- $149 versus $49 for the black Sport band -- rounding out the top three at around 10 percent,” Minney remarked.
According to Roger Entner, principal analyst at Recon Analytics, should Apple continue to see one million units per quarter the company would easily become one of the most profitable watchmakers in the world. This means second to Swatch in regards to profitability and only just behind the legendary Rolex brand.
“If you told people about a new Apple product that cost $400 and asked them if they would buy it, 1 million people would say yes," Entner said. "They don’t even need to know what it is -- and more often than not they wouldn’t be disappointed. Since the second coming of Steve Jobs, the missteps that Apple has taken are few and far between.”