Small Business

277 posts categorized

July 01, 2016

84 Percent of Millennials Act on Mobile Push Notifications

 

Shutterstock_219670417

If you’re a business owner, the fact that 84 percent of millennials act on mobile push notifications is something to definitely capitalize on...and quick. The location-based mobile platform Retale commissioned a study on the subject in September of 2015, which polled 500 millennial adult men and women age 18-34 years old all over the United States. 

The study found that 94 percent of the millennial generation use location-based services, or apps that identify a person’s location. Retail establishments and brands frequently use such apps to send consumers information about products and services at stores near their locations. These services are a bit more popular among millennial iPhone users at 97 percent than they are among millennial Android users at 93 percent. 

 

Acting On Push Notifications

Some 84 percent of millennials respond to push notifications. Engagement following push notifications from brands is high at 83 percent, with men more likely to follow through on push notifications than women at 86 percent and 79 percent, respectively. Some 89 percent of millennials will act on push notifications from favorite brands, with men again more likely to act than women at 91 percent and 85 percent. As previously mentioned, iPhone users are more active on mobile devices in terms of push notifications than their Android counterparts at 92 percent and 86 percent. 

 

Preferred Info

In terms of the types of information millennials like to receive when push notifications pop up, most want deals and discounts (shocking!). Coupons, “instant” deals, customer rewards, sales, and new product information are among the favorite push notification topics, as are store locations, hours, and in-store guidance as to where products are located. Receipts following purchase completion are also among preferred push notification information. 

 

Reasons for No Response

When asked about reasons for not responding to push notifications, millennials cited lack of relevance, intrusion/too many notifications, poor timing, and lack of deals. Considering that 80 percent of millennials look at their devices first thing in the morning and 78 percent spend two or more hours on their devices each day, businesses having issues engaging consumers with push notifications should revamp their mobile marketing strategies.

 

Mobile Marketing Campaign Tips

Whether you are looking to revitalize your push notification strategy or are otherwise working on a new mobile marketing campaign, consider the following tips to help you get the most from your efforts: 

 

  • Text Instead of Call: Millennials might spend half their lives on their phones, but that doesn’t mean they want you to call them and interrupt their days. Opt for SMS messaging instead and go the non-invasive route. 
  • Get Personal: The millennial generation is used to brand customization and essentially getting what it wants when it wants it. Personalize your campaigns based on demographics and buying interests to pique millennial interest. 
  • Think About Security: Security is a constant mobile technology issue, and millennials are very protective of their personal information. Keep this in mind at all times and ensure your mobile options are safe and secure. 

 

Make push notifications work for you…. and enjoy the results.

June 16, 2016

Why Millennials Are So Keen on Text

 

Shutterstock_325396040

Today’s young adults aren’t letting go of their phones so much as letting go of the idea of talking on their phones. That’s the growing takeaway from many recent reports that suggest millennials believe texting is more efficient than talking.

 

Multiple Studies Show Gen Y Prefers Texts

New data from the OpenMarket revealed that 76 percent of millennials would rather lose calling options than texting, and that texts are “more convenient” to their lifestyles. 

When it comes to business purposes, most millennials find that receiving texted reminder for payments, appointments, and special promotions is “helpful.”

A poll by Gallup also confirmed that text messaging outranks phone calls as the dominant form of communication among millennials, with 68 percent of 18 to 29-year-olds saying they texted “a lot” the previous day. In the last couple of years, monthly texting among this age group has more than doubled.

 

Why Millennials Are Choosing Texts

So, why are millennials so keen on text messaging? Here are six reasons why millennials won’t pick up the phone.

 

Call Are Presumptuous

One reason is that many see phone calls as overly intrusive or even presumptuous. Phone calls presume that a person needs to drop everything to adhere to another’s agenda. Texting, like email, is a passive form of communication that doesn’t require real-time interaction.

 

Situation Dictates Communication Style

Young adults choose texting as their everyday form of communication. If something exciting happens, such as a wedding or vacation, millennials decide to share that special occasion via Snap Chat or Instagram. But if the subject is serious enough, they will surely pick up the phone.

 

Text Threads Are Like Conversation

Today’s smartphones utilize a system of texts that plays out like normal face-to-face conversations. The folks who talk a lot also text in longer threads. The people who are succinct don’t. If you’re a chatterbox in real life, your phone doesn’t have to slow you down.

 

No Need for Privacy

With social media being such a huge aspect of their world, millennials don’t really care about privacy. In fact, many of them will take part in large group texts to get more input, so even the idea of 1:1 privacy has become an archaic concept. 

 

Planning

While on the topic of group texts, note that millennials use group texting to make plans with friends. It’s convenient and also quick.

 

Superfluous

Phone calls require a lot of airtime and beating around the bush to get to the point of the message. Texting requires individuals to put thoughts into words, enabling them to share only the essential details and get straight to the point.

 

Reaching Millennials With Text Marketing

If you want to tap into the major market of millennials, you’re going to have to utilize text marketing. Thankfully, our professional marketing team at EZ Texting can provide you with the necessary tools and tips to properly engage these young consumers.

Contact us today by calling (800) 753-5732 to learn more.

June 15, 2016

The Mobile Wallet Is More Critical to the Future of Retail Than Apps

 

Shutterstock_159873362

In recent years and months, mobile payment systems such as Android Pay, Apple Pay, and Samsung Pay, have been ramping up, giving merchants ample choices. The consumer demand for mobile wallets is on the rise, and for good reason.

For merchants of all types, from small mom-and-pop stores to Fortune 500 companies, mobile wallets can boost revenue and reduce operating costs substantially. 

Here are five reasons why the mobile wallet is more crucial to the future of retail than apps.

Ability to Reduce Costs

Retailers and food service operators can enjoy the benefit of reduced costs by using mobile wallets. This is because they can drastically lower fraud loss and/or payment processing fees, the latter of which merchants often cite as one of the largest expenses after labor.

With apps, there is still a huge risk to hackers getting into the system and obtaining critical customer info, such as their addresses, bank accounts, and credit card numbers.

More Sales and Increased Revenues

Mobile wallets have the ability to move more consumers through the line quicker, driving up revenues for merchants. If a business has the ability to leverage a mobile wallet to engage and connect with costumers, it can sell more products and services during slower periods by enabling customers to check out anywhere at anytime, or enticing them with exclusive discounts and coupons.

While apps allow retailers to connect with consumers and offer them promos, buyers do not have the ability to purchase items as easily as they would if they were using a mobile wallet.

Catering to the Anywhere, Anytime Customer

More people are performing their daily errands online, creating significant opportunities for retailers to be invited into a consumer’s mobile world. If a retailer creates a rich interactive experience for the mobile-enabled consumer, it allows customers to purchase items both in store and via internet-based mobile purchasing opportunities.

Simplification

With mobile wallets, users enter their information once and then receive PIN numbers through text messages, which are used to complete the purchase. Shoppers only need to enter their PINs to complete the transaction, saving them the time and hassle of re-entering all of their information again for future transactions, as some apps require.

Rich Marketing Platforms

A report recently released by Forrester Research suggested that mobile wallets are set to become an essential marketing platform within the next five years. Mobile loyalty is important for connecting with consumers, and brands should mobilize their loyalty programs and branded content to offer promos to consumers in real time.

Mobile wallets are imperative for brands hoping to use mobile technology to reach consumers. If your retail business wants to enjoy the many benefits of mobile wallets and text messages, contact EZ Texting today. We look forward to hearing from you.

June 14, 2016

How Mobile Technology Is Boosting Productivity

Shutterstock_237519862

We live in a fast-paced, mobile-centric world. This is why many big-name brands are turning their attention to mobile technology to reach consumers. But as customer preferences and behavior spill over into the business workforce, businesses are now utilizing the benefits of these technologies to their advantages. One study in the UK shows that providing mobile apps to workers can boost productivity by 34 percent. The drive in mobility is a key player in the business tech agenda, as more companies are recognizing its value.

Here are a few ways mobile technology is boosting productivity. 

Communication is Key

Like every good business professional knows, communication is a critical part of the success of a company. The integration of mobile devices, such as smartphones and laptops, makes it easier for workers to collaborate and for companies to communicate and connect with staff, vendors and consumers. 

Real-time communication has huge customer service benefits. Responding to consumers in a prompt fashion, offering a greater range of products and services, making product information available to customers, and improving turnaround and service all equate to better business profits, as Air Canada found when it replaced paper processes with interactive mobile devices for ground staff.

Workers benefit, too. From interacting with colleagues while traveling to attending an office meeting from 1,000 miles away, mobile business keeps the lines of communication constantly open. 

Mobile Marketing

Customers now have 24/7 access to their favorite brands via mobile technology. Companies are realizing the value of advertising to on-the-go consumers and now offer advertising and marketing through SMS (text) messaging, banner ads, mobile apps, mobile websites, QR codes, and more. 

Not only can these campaigns be customized to reach a more targeted audience due to software that “reads” the websites and sees what people are seeking on their mobile devices, but it is also helping businesses reach customers from anywhere at any time.

Cloud Commuting

This technology lets companies store data or applications on a remote server that can be accessed by authorized personnel. Employees can then create, view, and share this information to facilitate a variety of tasks, such as banking, virtual meetings, and file sharing. If a company has telecommuting workers, such as employees on maternity leave or vacation, these individuals can have quick and easy access to info that allows them to work from anywhere.

Cost Reductions

The infrastructure to support a mobile workforce is more affordable than equipping a physical office with desktops, servers, printers, and faxes. Allowing workers to have access to training materials, company info, and more can save them (and your business) money on travel, instructors, accommodations, rented office space, and more.

Mobile technology is proven to boost business productivity through connection, cost reduction, and creative mobile marketing. If you want to take advantage of mobile marketing and technology, contact our company today to learn more. 

June 05, 2016

How Mobile Technology Can Save Taxpayers Billions

 

Shutterstock_313474802

The Missouri Department of Transportation (MDOT) and other “next generation” government agencies are leveraging mobile technology to save taxpayers serious sums of money. Government agencies are notorious for wasteful spending, but various departments of transportation are taking cues from the Jefferson City, MO, location, as it’s become the model and standard for saving taxpayers millions via new technologies. 

 

Mobile Maps

Mike Miller, the assistant information systems director for MDOT, told Forbes magazine all the way back in 2012 about his department’s clever use of mobile maps. MDOT had to close two major interstate highways that year, and instead of shutting them down for “eight years” while keeping two lanes open and endangering workers, the department opted to provide residents with mobile maps and apps so they could drive around the freeways. That one decision saved MDOT more than $100 million in taxpayer funds.

 

Five-Year Plan

MDOT’s former head Peter Rahn suggested an ambitious plan to save taxpayers $500 million over five years. According to Miller, the department is ahead of schedule with plan implementation, as it began work in 2010 and has already met 70 percent of its goal. Among the efforts to make the five-year plan a success are using vans equipped with video cameras that film road roughness and allowing residents to rate them. MDOT subsequently fixes the affected road as soon as possible. 

Other actions in the five-year plan include having every MDOT building and roadside access point feature wireless capabilities for employees, so no one wastes time trying to find information. The department utilizes its social media channels to provide people with updates and news, cutting communication costs. MDOT uses SharePoint to manage its records and maintain 33,000 miles of road and thousands of bridges. SharePoint use has saved the department a great deal in oversight and project management costs. 

These are only a few examples of how MDOT is reducing costs with mobile technology. 

 

e-Construction Tools

Another tech innovation saving DOT organizations and taxpayers big money is e-Construction tools. These tools are defined as processes and technology that eliminate paper use, with examples including the digitization of construction documents for distribution to stakeholders through mobile devices. e-Construction was named as a standout tool in a recent Pavia System survey, with 53 percent of DOT respondents saying they adopted e-Construction and 71 percent of respondents noting that they use such tools “widely.”  e-Construction has helped build roads, bridges, and highways, and makes for much more timely deliveries. DOT respondents also said e-Construction tools contributed to at least 76 percent of on budget construction project completions. 

Representatives for the Idaho, Pennsylvania, and Texas Departments of Transportation all applaud e-Construction tools for their ability to save money and time while increasing productivity and resulting in fewer mistakes. 

 

Challenges

With so many benefits stemming from government agencies “going paperless,” why haven’t more departments of transportation made these helpful changes? One theory is that such agencies are responsible for long-term obligations unlike private industries, which simply move on to the next project once one is completed. A lack of tools customized for project owners’ specific needs is another possible reason. Regardless, going the “pilot” route and slowly using more and more e-Construction tools will hopefully alleviate these issues. 

June 04, 2016

mHealth is Set to Explode by 2021

 

Shutterstock_189071633

According to a recent study, worldwide shipments of healthcare wearables will nudge 100 million by 2021, increasing the market’s value to $17.6 billion. If the forecast proves accurate, it will represent a staggering 135% annual growth rate.

Wearable technology is finding the perfect home in hospitals, clinics and doctor’s surgeries the world over. It’s a relatively recent shift in emphasis for healthcare providers, and many are still finding their feet within the digital landscape. But those who have grasped the potential of wearables, mobile technology and other digital health solutions have found it’s helped them make care more efficient, expansive and affordable.

The most penetrating breakthrough has been in the form of monitoring and controlling patient outcomes - often with technology as simple as mobile messaging. Diabetes, heart problems, asthma - countless common medical conditions can be managed with the help of mobile messaging.

Despite the promising growth forecast, the wearable device market still faces a number of challenges. Many cash-strapped healthcare providers are reluctant to invest until they can be more certain of the long term benefits - an understandable misgiving in an age when so much ‘new’ technology is rendered obsolete within a couple of years of being launched. Some healthcare providers are also concerned about the task of aggregating and analyzing huge volumes of data in a way that will give them valuable insights into patient behavior. Mobile healthcare analysts believe this attitude will change as platforms become more widespread and user friendly. 

Then there are the patients themselves. The report found that there were issues regarding the cultivation of consumer trust in wearable technology, with a significant number of respondents saying they didn’t believe in the accuracy of the sensors, or that a device could truly deliver medically relevant information. There are concerns too about elderly patients’ reticence to use smartphone technology, or to get behind the concept of ‘remote treatment’ at all.

Nevertheless, as the market grows, so too will the competition. The more developers get into mHealth, the better it will become, and as more data is gathered, public confidence in wearable technology will grow.

June 01, 2016

Most Brands Not Ready to Meet Mobile Challenges

 

Shutterstock_416189593

These days, everyone is talking about mobile strategy. However, according to a new survey published by Sitecore and Vanson Bourne, most brands don’t think they’re prepared to effectively market via mobile. So what, then, is everyone really talking about? 

 

Missing the Mobile Mark

The mobile conversation lit up back when mobile usage surpassed that of desktop computers. Suddenly, everyone was paying attention to what people were doing on their phones. 

For some businesses, this meant making sure their website was mobile responsive, at the very least. And if they were really thinking ahead, marketers reimagined the mobile experience with branded apps. Unfortunately, too many apps weigh down users’ smartphones, and today chat and social apps seem to get the largest slice of the mobile pie. 

In hindsight, people have been talking about mobile for a long time; marketers saw this shift coming early, and yet now, in 2016, of the 450 brand marketers that participated in this global survey, 41 percent of the respondents said they have no mobile strategy in place, or have yet to execute the one they have. 

To drive this point home, in the same survey, 97 percent of respondents said, “they believe a good mobile experience impacts customer loyalty.” In other words, most marketers know mobile is important, but more than half aren’t ready to mobilize their brand experiences.  

To be fair, the mobile landscape is somewhat uncharted territory. For executive level marketers unfamiliar with the terrain, the refocus on mobile can be a bit intimidating, if not altogether outside comfort zones.

Plus, mobile today is different from mobile five minutes ago. Take those branded apps for instance. Having an app for every store proved to be a misstep. Instead, we’re seeing more collaboration between third-party apps that unify products and services into a single experience. 

So, what are these marketers to do? Forbes says they need to define objectives carefully

At the very least, you have to know what you want your mobile plan to do, or it won’t be effective. You should also look for ways to integrate it with social media, one of the best places to find new or current consumers online. 

And finally, marketers should be proactive about the mobile experience. According to the PEW Research Center, 67 percent of people check their phone for messages, alerts, and calls. Be proactive about understanding this behavior and send relevant information to users who are already looking for new messages. 

It’s time for marketers to start realizing their mobile goals and not just talking about mobile strategy in a nebulous cloud of buzzwords and phrases. 

For small businesses looking for an edge, mastering mobile is a good place to beat out the bigger competition. According to the new survey, lots of brands are still twiddling their thumbs over mobile, so you have a great opportunity to get ahead.

May 28, 2016

Why Mobile Wallets Are Superior to Chip and PIN

 

155282822

As banks and retailers try to avoid credit card fraud by turning to technologies like chip-enabled cards, mobile wallet solutions are still not being embraced as much as they should be.

Recently, banks launched their defense against credit card fraud by leaving the ramifications of fraudulent charges for the merchants to deal with. Merchants have thus been upgrading their equipment to accept credit cards with chips in hopes that the new and more secure technology will keep their customers’ account information secure, and customers coming back to their stores.

The problem with chip-enabled credit cards is that they’re slow to process. In the restaurant business and other industries that rely on being able to provide prompt service, seconds can add up and matter. 

 

Waiting Times for Chip-Enabled Card Processing

Imagine a grocery store clerk having to wait up to ten extra seconds for a chip-enabled credit card to process before it signals the receipt to print. Think about the frustration the clerk might endure and the delays the customers might experience. Why is this new and improved technology so slow? It has to do with the security processes. And while enhanced protection is a good thing, we think there are better solutions.

When a customer slides a chip-enabled credit card into the machine’s slot, the chip generates a one-time code that is sent to the bank over a secure network. The bank then confirms the code and sends the verification back to the machine; the customer is then able to walk off with goods or services.

 

Apple Pay and Samsung Pay as an Alternative

Instead of waiting eight seconds for a chip-enabled credit card to process, customers with iPhones, or Samsung or Android smartphones, can use mobile wallet applications at many retail locations to check out quickly. Apple Pay and Samsung Pay take about three seconds to process a transaction. Android Pay takes around seven seconds. We’ve even heard accounts of some mobile wallet processing taking only 2.4 seconds.

Granted, the length of time required to process chip-enabled credit cards is due in part to the fact that you have to insert the card, wait until the transaction is approved before signing, and then remove the card. It’s not the processing itself that takes all the time. But, with mobile wallets, all you have to do is have your app ready, tap, and scan. Of course, not all merchants take Apple Pay, Samsung Pay, or Android Pay. So, you’ll have to check for these logos on the merchants’ cash registers or research ahead of time to see which ones use the services.

Samsung Pay is the mobile wallet that’s accepted by most merchants, because it makes use of magnetic secure transmission. This technology produces a magnetic signal that acts like the magnetic strip on traditional credit cards, which means most credit card machines can read it. More banks support Apple Pay than Samsung Pay or Android Pay. Android Pay’s advantage is that it can operate on Android devices, Samsung phones, and even iPhones and Apple Watch. 

Staying on top of security, technology, and other aspects of life comes down to looking ahead and trying to predict where things are going, not focusing solely on where things are now. Hence, it might be best to ditch the old credit card solution for good in favor of mobile wallet technology, which can be used securely on the devices that seem to run so much of our lives.

May 27, 2016

Using SMS Messaging as Customer Service Tool

 

Shutterstock_385780891

It’s only when you stop to reflect what life was like ten years ago that you realize just how far SMS messaging has come. Back then, text messages were still primarily used for interpersonal communication between friends and family. Now, all kinds of businesses use SMS for all kinds of reasons, all of which enhance the customer experience and just make life easier for everyone. 

Think about the text messages you receive that aren’t from people you know personally. Banks send statements and fraud alerts; taxi drivers and ride-sharing services let you know they’ve arrived via text; healthcare providers send appointment reminders and everyone from airlines and travel companies to concert promoters and delivery services send confirmations by SMS.

The reason all these organizations are using text messaging over other forms of communication is very simple: people actually read their texts. Further, most people actually read ALL of their texts - and they usually do it within a few minutes of receipt. That fact is music to the ears of marketers in any industry, when you consider how routinely commercial emails are trashed, ignored, or junk filtered before they even had a chance. With SMS, around 90% of all messages are opened and read within three minutes. And since a similar percentage of the population owns a cellphone, using it as an effective way to reach people is a no-brainer. 

And yet, one-to-one customer support is one area where SMS messaging has been slow to take off - thought that’s beginning to change. So it should, because the potential is considerable.

 

SMS Customer Service is Win-Win

Firstly, every consumer out there is a candidate for SMS communication. It doesn’t require a smartphone, so even the most committed feature phone acolyte can be reached, and 2G networks are still the most reliable. Because of the 160 character restriction, a text message doesn’t demand too much of the recipient. There’s no action required - the recipient can consider the information and make their choice as to whether it’s relevant. If not, they can opt out of receiving future messages from the brand. 

Businesses love SMS because of the aforementioned high read rate, and the personal, informal tone generally expected of the information contained therein. A mobile marketing campaign centered around text messages is also incredibly cheap compared with more traditional mass media strategies. 

But while the benefits of SMS as a marketing strategy are well understood, we’re only just beginning to see customer service-based applications of the technology. Airlines have rightly spotted the aptness of text messaging for letting passengers know about delays and cancellations. Some have started using text messaging to help reduce wait times at check in, and provide passengers with a way of interacting with the airline that doesn’t require a tedious phone call.

May 24, 2016

Building a Personal Connection with B2B Buyers

 

Shutterstock_405034978

People running businesses know that successfully selling products or services to consumers means making personal connections with those consumer. Buyers typically want to fill an emotional need with a purchase, so companies and brands need to set out to be the perfect entity to fill that need. A consumer’s desire to be prettier, skinnier, and happier fuels sales in the B2C market, but does that same desire translate to the B2B industry? Not exactly, but we can look to personal connection as a way to drive sales in B2B niches when we consider that business buyers too want to feel emotionally and personally satisfied. Therefore, to successfully sell to B2B buyers, you must focus your marketing efforts on creating personal value for a human, emotional B2B buyer. You can do this through many channels, including SMS marketing.

 

What Drives the B2B Buyer

 

B2B buyers often have a lot at stake when it comes to making the right decisions for their companies. They feel pressured to purchase products that will represent their businesses in the right ways, give their customers a consistent image of their brand, and show their higher-ups that they have a solid grasp of their company’s vision and values. This means that B2B buyers consider emotional needs, such as their reputation and their capability for adding value, when they look for products to purchase.

 

Call it emotional buying, ego purchasing, or making choices based on intuition. Just don’t ignore it. B2B buyers are human beings that can be influenced in many ways similar to B2C buyers. They might have facts, figures, and a company’s bottom line in mind when they make a purchasing decision, but they’re also looking for perceived value when they buy and you should be trying to give them that value. You can offer value by positioning your company as a business that’s trustworthy and reputable to work with, a creator of products that have integrity, and an organization that efficiently delivers exactly what you say you will, when you say it.

 

The Data Supports Emotion Driving B2B Buyers

 

Google and the CEB Marketing Leadership Council surveyed about 3,000 B2B buyers a few years ago in hopes of finding out what drives their purchasing decisions. The results of the market research showed that 50 percent of B2B buyers will probably buy from a company that they feel emotionally tied to. Compare this data to a study done by market research firm Motista, which organized baseline data from B2C purchasers, and you’ll see similar findings. 

 

The Google and CEB survey surprised many in the B2B industry because it indicated that more than 50 percent of B2B buyers approach making purchasing decisions the same way that regular consumers do, which means they look for personal value. What was even more shocking to some B2B business owners is that the research showed buyers were eight times more likely to pay a premium price for a product or service if they felt they were receiving greater personal value.

 

How to Build a Personal Connection with a B2B Customer

 

When you realize that a real person is somewhere behind every buying decision a company makes, you can set yourself up to best meet those buyers’ needs. To be the business that makes the sale, it’s important to be friendly, easy-to-work-with, and likeable. Do this, of course, by offering honest and sincere phone and in-person communication, as well as outstanding products and services. However, you should also use your SMS marketing tactics to build personal connections with B2B buyers and let them know that communication that meets their needs is important to you. 

 

You can use text marketing to stay in touch with buyers and let them know about new inventory. Follow up on purchases with personal texts that ask for product or service feedback, and inquire via text about any future purchase needs a B2B buyer might have. Let your B2B buyers know that you are respectful of their time and don’t want to send out excessive email or text blasts, but that you’re ready to serve should they have needs or problems.

Use SMS technology to meet B2B buyers where they are, which often means recognizing that they’re human beings who constantly want to stay informed and create value for their companies, and themselves. Take advantage of the opportunity to make any genuine personal connection you can with your B2B buyers, via text messaging and other means, and they’ll likely become long-time, loyal purchasers.